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Apple fan site shutting down

Posted Dec 21st 2007 10:39AM by Tracy Coenen (RSS feed)
Filed under: Products and Services, Consumer Experience, Competitive Strategy, Apple Inc (AAPL), Marketing and Advertising

The long-running Apple Inc. (NASDAQ: AAPL) fan site Think Secret is being shut down after almost three years of litigation and a confidential settlement. Nicholas Ciarelli, a 22- year-old Harvard student has been running the site since he was thirteen years old.

Think Secret's claim to fame was publishing top-secret information about upcoming Apple products before it was supposed to be made public. Apple unveils new products every January at its Macworld conference, and the race is always on in December to scoop Steve Jobs on his company's offerings.

And Think Secret apparently did an excellent job of tipping everyone off on Apple's secret plans. Apple filed suit to try to get the names of Ciarelli's sources.

At one point it seemed as if Ciarelli had the upper hand in the litigation. Apple filed suit on the basis that ThinkSecret was publishing trade secrets about Apple's strategic plans. Ciarelli's attorney, Terry Gross, filed a motion to dismiss the suit, citing First Amendment rights. Apple essentially stopped litigating at that point.

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Spreadsheet software coming to iWork

Posted Jul 7th 2006 10:32AM by Tobias Buckell (RSS feed)
Filed under: Rumors, Products and Services, Competitive Strategy, Apple Inc (AAPL)

Think Secret, one of many ubiquitous Apple rumor sites online, has a strong exclusive story indicating that Apple will be including a spreadsheet application in its iWork package called Charts.

Apple used to have a full software suite, Appleworks, that included a spreadsheet application, presenter, and word processor. iWork has slowly been building up to that same feature set, but with a bit more panache. Each step of the way Apple has said it isn't trying to compete with Microsoft's offerings for the platform. They'd very much like to keep Office.

One hopes this is the case. To be honest, losing Office would be a big mistake. Apple needs the familiar for switchers. But sometimes Apple can't help itself, trying to do everything. According to Think Secret's article, sources say it imports Excel sheets and will rival Excel.

It'll be interesting to see how Redmond reacts.