Back on February 21, I began a series of articles on Crocs Inc. (NASDAQ: CROX). I have been recommending the stock to the members of the Insiders Insights club of my website since late 2006, when the stock was trading at $40 -- that's before the 2-for-1 split. Those shares are currently at almost $94. On a split basis the stock is above $46. Basically, my members have more than doubled their money in the past six months. Great investment, good timing. What to do now with this controversial company? Where can it go from here?

I have written that Crocs is not a fad, Crocs is an emerging, global phenomenon, and that Crocs even has the opportunity to become the next Nike Inc. (NYSE: NKE). The controversy surrounding Crocs involves the love-it or hate-it relationship with its shoes. People fall very heavily into one camp or another -- there's very little neutrality on this subject!

What makes Crocs a full-blown phenomenon is its extraordinary distribution model. 11,500 domestic-retail, distribution outlets and 12,500 international distribution outlets. Crocs distributes through third-party vendors, therefore not needing its own bricks-and-mortar set-up. It's brilliant as Crocs generates gross margins in the 60%+ range and its "real estate" is someone else's. With this model, Crocs generates operating profit margins in the 25-27% range. This is what appeals to institutional investors! I cannot emphasize this point enough. Young, start-up companies hope -- hope -- to have operating margins in the mid-20's% upon maturity, but to have these margins during the build-up stage is just remarkable. Besides its great sequential quarterly revenue growth, the operating margins "is the story"!