If you've ever delved into investing in ETFs (exchange-traded funds, basically entire indexes and sectors that trade like stocks), you're already familiar with the most popular, those being Powershares QQQ Trust (Nasdaq: QQQQ), SPDR Trust Series 1 (AMEX: SPY), Diamonds Trust, Series 1 (AMEX: DIA), iShares Russell 2000 Index (NYSE: IWM) and lately Financial Select SPDR (AMEX: XLF) and UltraShort QQQ ProShares (AMEX: QID). But have you ever looked into those that are much less followed, but more capable of yielding some big-time returns?

I primarily trade fun smallcap stocks, so until the past few days, I hadn't either. But when I began researching, I just kept finding more and more interesting ETFs -- it was addictive! Almost addictive as my new Twitter account where I've discovered I can chat with business legends, yesterday it was the founder of eBay Inc (Nasdaq: EBAY). Okay, maybe ETFs will never be that addictive!

Out the few hundred ETFs I looked into, here were some of the more interesting of the bunch:

It was just an average Wednesday night for me-researching potential stock plays, working on some blog posts and catching up on many overdue emails, all to further my goal of becoming Cramer 2.0-when I saw a post on EliteTrader.com that linked to The Smoking Gun exposing Governor Spitzer's call girl "Kristen" as 22-year-old Ashley Alexandra Dupre. Apparently, Kristen was/is her professional name. Always one to jump when opportunity knocks, I raced to dig up everything I could on Ms. Dupre to post on my blog and break some news of my own. What happened next might or might not blow your mind.

Several websites had already linked to her MySpace profile (owned by News Corp. (NYSE: NWS) so I went there and grabbed her photos to add to my story. The other sites had used the photos, too, but the pictures were all tiny and spread out over multiple pages (no doubt to increase their hits and subsequently their Yahoo! (Nasdaq: YHOO) ads, so I saw opportunity in providing them all on one page just as they were. But I didn't stop there.

I also searched other social networks like Facebook and bingo, she had a profile there! That would be "my exclusive." A few more clicks and the post was published. Within minutes, Google (Nasdaq: GOOG) has indexed my article and while I was late to the party, my "Facebook Exclusive" made my story unique and the hits tumbled in. I'm used to 200-ish visitors/hour, but thanks to this one simple post, 1,500 people visited my site within the first 45 minutes. And that's when things got interesting.

Given our society these days, should we really be surprised by crusading Governor Eliot Spitzer's prostitution scandal? These days it seems like all our heroes let us down, whether they be superstar athletes like Roger Clemens (steroids) and Michael Vick (animal cruelty), widely held technology stocks like Google (NASDAQ: GOOG) (less clicking, 40% drop in stock price) and Apple (NASDAQ: AAPL) (imperfect, 40% drop in stock price) and once-pillars of the finance industry Merrill Lynch (NYSE: MER), Citigroup (NYSE: C) and Bear Sterns (NYSE: BSC) (all had too much exposure to subprime mortgages and municipal bonds).

Mind you, in no way do I condone Spitzer's behavior -- the night before Valentine's Day no less -- but in the grand scheme of things, he's done a whole lot more good than he's done bad. You might even say it takes a criminal to know one! He'll probably be forced to resign and while sad, it should motivate him like never before to gain back the respect he once had.

For all the value and integrity we place on sports, it's really nothing more than entertainment. In no way can I defend Vick, but Clemens clearly loves his sport and simply could not let anything stop him from being the best. While it's sad that his career will be forever marred, it's a great lesson to teach kids to never cheat -- no matter what.

Here are a few highlights from this past week's earnings coverage from BloggingStocks:

• BJ's Wholesale Club Inc. (NYSE: BJ) beat fourth-quarter estimates on lower costs and strong sales.
• Ciena Corp. (NASDAQ: CIEN) first-quarter profit doubled on strong sales, lifting the sector.
• Clean Harbors Inc. (NASDAQ: CLHB) trounced expectations as it completes acquisitions.
• Del Monte Foods Co. (NYSE: DLM) beat estimates on cost cutting and raised its guidance.
• HSBC Holdings PLC ADS (NYSE: HBC) profit soared in 2007, beating analysts' expectations.
• Intel Corp. (NASDAQ: INTC) lowered its first quarter earnings forecast, citing weak chip prices.
• LeapFrog Enterprises Inc. (NYSE: LF) narrowed its losses for the fourth quarter and full year.
• LKQ Corp. (NASDAQ: LKQX) beat fourth-quarter estimates and raised its guidance.
• Midway Games Inc. (NYSE: MWY) widened its losses in both the fourth quarter and full year.
• Staples Inc. (NASDAQ: SPLS) reported a solid fourth quarter and increased its annual dividend.
• TiVo Inc. (NASDAQ: TIVO) posted a smaller-than-expected fourth-quarter loss due to licensing deals.
• Trump Entertainment Resorts Inc. (NASDAQ: TRMP) fourth-quarter and full-year losses widened.
• Universal Health Services (NYSE: UHS) beat earnings expectations but matched revenue estimates.

Also, Dell Inc. (NASDAQ: DELL) struggles to maintain profitability against competitor Hewlett-Packard Co. (NYSE: HPQ). See Timothy Sykes's take on Warren Buffett's annual letter to Berkshire Hathaway (NYSE: BRK.A) shareholders. And Zac Bissonnette is interested in where earnings actually come from.

Upcoming results to watch for include Kroger Co. (NYSE: KR), Boston Beer Co. (NYSE: SAM), J. Crew Group Inc. (NYSE: JCG), Jones Soda Co. (NASDAQ: JSDA), Blackstone Group (NYSE: BX), and Men's Wearhouse Inc. (NYSE: MW).

Visit AOL Money & Finance for more earnings coverage.

Well, all I can say is that today has been one of the worst days of my portfolio's life. I'm not concerned about my core holdings -- Disney (NYSE: DIS), Coca-Cola (NYSE: KO), General Electric (NYSE: GE), stuff like that -- but, boy oh boy, are my financial positions taking some major hits!

I know, I know -- you're saying to yourself, "uh, buddy, didn't you realize this was going to happen?" Sure, but when the theory becomes reality, that's when the torture really starts to set in. Not sure if you caught the wave of downgrades today -- if you didn't, check out Eric Buscemi's post about it -- but I got hammered by one of them. MFA Mortgage (NYSE: MFA) was downgraded by Keefe Bruyette on book-value concerns. As I write this, it's trading down over 15% -- oooh, it hurts to write such a double-digit figure -- on, get this, volume of over 15 million shares. The 30-day average volume is closer to 4 million shares. I'm writing this with a couple hours to go to close! It's going to be a huge volume day once all is said and done. I also own Newcastle Investment (NYSE: NCT), CapitalSource (NYSE: CSE) and MFA preferred shares (NYSE: MFA-A).

Have I been shaken out yet? No. In fact, in terms of MFA, I personally think that it is a buy, even though it could be in falling-knife mode right now (that's always difficult to discern). I know Timothy Sykes would disagree on this strategy, so you should check out his post for some balance. With Ben Bernanke most likely set to cut the Fed Funds rate even further, MFA should benefit, as should most financials. I also like CapitalSource, but I am a little wary at this point of Newcastle -- I think it will recover, but that one's been particularly volatile. As they say, when there's blood on Wall Street, that's sometimes the best time to do some judicious buying (after a ton of due diligence, of course). And, as a postscript, if you want to do only safe buying, then Disney, Coke and GE might be good ideas to look at -- GE has an especially interesting yield right now.

Disclosure: Steven Mallas owns shares in Disney, Coca-Cola, MFA common and MFA preferred, CapitalSource, Newcastle Investment, and GE. Positions can change at any time.

Here are a few highlights from this past week's earnings coverage from BloggingStocks:

• Axsys Technologies Inc. (NASDAQ: AXYS) beat estimates for the fourth quarter and raised its guidance.
• Deli Inc. (NASDAQ: DELL) missed expectations for the fourth quarter despite its move into retail outlets.
• Goldman Sachs Group Inc. (NYSE: GS) is lowering expectations for the quarter just ended.
• Home Depot Inc. (NYSE: HD) missed expectations, dragged down by the housing slump.
• Lowe's Cos. Inc. (NYSE: LOW) beat low expectations though profit fell due to the housing slump.
• Nordstrom Inc. (NYSE: JWN) beat estimates, though earnings and revenue fell.
• Office Depot Inc. (NYSE: ODP) fourth-quarter profits sank, falling short of Wall Street expectations.
• RadioShack Corp. (NYSE: RSH) beat expectations as lower operating costs offset lower same-store sales.
• Sears Holdings Corp. (NASDAQ: SHLD) missed estimates as both earnings and revenue fell.
• Sprint Nextel Corp. (NYSE: S) posted a fourth-quarter loss on acquistions-related write-downs.
• Toll Brothers Inc. (NYSE: TOL) swung to a $96 million loss, another victim of the housing slump.

Also, analysts predict that bank losses will be the highest in 20 years. See Jim Cramer's take on Lowe's and Nordstrom results. Timothy Sykes recommends investors not become starstruck by superstar companies such as Apple Inc. (NASDAQ: AAPL) and Google Inc. (NASDAQ: GOOG).

Upcoming results to watch for include Staples Inc. (NASDAQ: SPLS), Costco Wholesale (NASDAQ: COST), and Blockbuster Inc. (NYSE: BBI).

Visit AOL Money & Finance for more earnings coverage.

Here are a few highlights from this past week's earnings coverage from BloggingStocks:

• American International Group Inc. (NYSE: AIG) posted a big loss and warned of more to come.
• CBS Corp. (NYSE: CBS) beat expectations even though its fourth-quarter profit fell.
• DreamWorks Animation Inc. (NYSE: DWA) 2007 earnings and revenue soared, lifted by Shrek the Third.
• HJ Heinz Co. (NYSE: HNZ) posted solid third-quarter earnings and revenue.
• Koppers Holdings Inc. (NYSE: KOP) beat fourth-quarter expectations and approved a share buyback plan.
• Netflix Inc. (NASDAQ: NFLX) raised its first-quarter and full-year guidance on subscriber growth.
• Nortel Networks Corp. (NYSE: NT) missed expectations due to rising operating costs.
• Origin Agritech Ltd. (NASDAQ: SEED) 2007 earnings sank, missing analysts' expectations.
• Salesforce.com Inc. (NYSE: CRM) beat fourth-quarter estimates and offered revised guidance.
• Sirius Satellite Radio Inc. (NASDAQ: SIRI) narrowed its loss due to a surge in subscribers.
• Swiss Reinsurance Co. (OTC: SWCEY) quarterly EPS plunged but 2007 decline was less than expected.
• Viacom Inc. (NYSE: VIA) reported strong fourth-quarter and full-year results.

Also, analysts predict that bank losses will be the highest in 20 years. Timothy Sykes recommends investors not become starstruck by superstar companies such as Apple Inc. (NASDAQ: AAPL) and Google Inc. (NASDAQ: GOOG).

Upcoming results to watch for include Staples, Inc. (NASDAQ: SPLS), Costco Wholesale (NASDAQ: COST), and Blockbuster Inc. (NYSE: BBI).

Visit AOL Money & Finance for more earnings coverage.

Crocs Inc. (NASDAQ: CROX) just reported decent earnings, getting everyone excited about international growth, but just missing analysts expectations and causing their stock to lose 12% and already I'm seeing tons of bloggers, traders and "market experts" defending the stock here. Sure, they might be right, if you want to better your odds of success and not play the ridiculously random guessing games most investors and traders seem to enjoy playing, don't fight an earnings move especially a momentum stock's earnings move.

Momentum stocks have special qualities that vex investors -- especially value investors --because it's not just about the physical numbers, it's about expectations. Everybody has different expectations and a momentum stock's subsequent price action is the result of how the actual earnings results mingle with those expectations. Don't be foolish enough to believe that your own personal beliefs, expectations, thought process and conclusion matter in the least. I don't care who you are, you matter little to the stock price.

The earnings crunch is in full swing, and here are a few of the highlights of this past week's earnings coverage from BloggingStocks:

• American Express Co. (NYSE: AXP) reported a slip in profits and warned of slow growth in 2008.
• Alberto-Culver (NYSE: ACV) returned to profitability after a spin-off and restructuring.
• Avnet Inc. (NYSE: AVT) beat expectations and offered a revised forecast.
• Black & Decker Corp. (NYSE: BDK) beat expectations but lowered its outlook due to the housing slump.
• Eastman Kodak Co. (NYSE: EK) fell short of earnings estimates, sending shares lower.
• Hershey Co. (NYSE: HSY) responded to disappointing results by announcing price increases.
• Kraft Foods Inc. (NYSE: KFT) fourth-quarter profit fell on higher costs for raw materials.
• Lenovo Group Ltd. (OTC: LNVGY) nearly tripled quarterly earnings on strong demand for PCs in Asia.
• MasterCard Inc. (NYSE: MA) beat expectations, even after excluding a one-time investment gain.
• McCormick & Co. (NYSE: MKC) posted solid results on strength in international markets.
• McDonald's Corp. (NYSE: MCD) beat expectations, but reported flat same-store sales in December.
• Procter & Gamble Co. (NYSE: PG) reported strong second-quarter results on strength in emerging markets.
• SanDisk Corp. (NASDAQ: SNDK) reported a profit but missed revenue expectations.
• Sherwin-Williams Co. (NYSE: SHW) missed estimates and lowered expectations for the next quarter.
• 3M Co. (NYSE: MMM) beat expectations despite a decline in profits.
• Tyson Foods Inc. (NYSE: TSN) profits fell and it announced a plan to raise prices.
• Verizon Communications Inc. (NYSE: VZ) met earnings estimates but fell short of revenue expectations.

For additional BloggingStocks earnings highlights, see Yahoo!, Google, Amazon, Countrywide, Merck, UBS and others and Exxon, Boeing, Halliburton, Sony, UPS, Honda and others.

The earnings crunch is in full swing, and here are a few of the highlights of this past week's earnings coverage from BloggingStocks:

• Airgas Inc. (NYSE: ARG) beat expectations and raised its guidance.
• Boeing Co. (NYSE: BA) beat estimates and said the 787 Dreamliner was on schedule.
• Burlington Northern Santa Fe Corp. (NYSE: BNI) fourth-quarter profits fell on rising fuel costs.
• Crane Co. (NYSE: CR) beat expectations and raised its guidance.
• Dow Chemical Co. (NYSE: DOW) profits fell due to rising costs of raw materials.
• Exxon Mobil Corp. (NYSE: XOM) posted the largest annual and quarterly profit ever by a U.S. company.
• Halliburton Co. (NYSE: HAL) beat earnings expectations due to strong international growth.
• Honda Motor Co. (NYSE: HMC) posted record earnings for the third quarter on demand for fuel efficiency.
• JetBlue Airways Corp. (NASDAQ: JBLU) posted a narrower-than-expected loss.
• Nissan Motor Co. (NASDAQ: NSANY) posted strong results due in part to U.S. sales of the Rogue.
• Occidental Petroleum Corp. (NYSE: OXY) fourth-quarter profit surged, leading to its best yearly results ever.
• Paraexel International Corp. (NASDAQ: PRXL) beat estimates and offered revised guidance.
• Ratheon Co. (NYSE: RTN) posted strong fourth-quarter results and offered optimistic guidance.
• RightNow Technologies Inc. (NASDAQ: RNOW) posted a loss, though revenues were up.
• Sony Corp. (NYSE: SNE) posted solid results on TV sales and the game division's return to the black.
• Stanley Works (NYSE: SWK) posted solid results despite the housing slump due to strength overseas.
• United Parcel Service Inc. (NYSE: UPS) met earnings estimates due to a pension-related charge.
• US Steel Corp. (NYSE: X) fourth-quarter and full-year profits declined on acquisition costs and job cuts.
• Valero Energy Corp. (NYSE: VLO) beat expectations despite a profit decline of 49%.

For additional BloggingStocks earnings highlights, see Yahoo!, Google, Amazon, Countrywide, Merck, UBS and others and McDonald's, Kraft, P&G, Verizon, MasterCard, 3M and others.

The earnings crunch is in full swing, and here are a few of the highlights of this past week's earnings coverage from BloggingStocks:

• Allegheny Technologies Inc. (NYSE: ATI) posted lower fourth-quarter profits but record full-year sales.
• Amazon.com Inc. (NASDAQ: AMZN) posted strong results and offered bullish guidance (see transcript).
• Concur Technologies Inc. (NASDAQ: CNQR) revenue soared and it offered revised guidance.
• Countrywide Financial Corp. (NYSE: CFC) posted a bigger-than-expected loss for the fourth-quarter.
• Eli Lilly & Co. (NYSE: LLY) beat earnings expectations but fell short of revenue estimates.
• EMC Corp. (NYSE: EMC) beat estimates but shares were dragged down by VMware results.
• Google Inc. (NASDAQ: GOOG) shocked investors and missed earnings expectations (see transcript).
• Intuitive Surgical Inc. (NASDAQ: ISRG) beat estimates as revenue soared.
• Lazard Ltd. (NYSE: LAZ) sidestepped the subprime mess and fourth-quarter earnings soared.
• MBIA Inc. (NYSE: MBI) reported a $2.3 million loss due to mortgage write downs.
• Merck & Co. (NYSE: MRK) posted a $1.6 million loss and lowered its full-year guidance.
• Monster Worldwide Inc. (NASDAQ: MNST) posted strong results despite weakness in North America.
• ScanSource Inc. (NASDAQ: SCSC) beat earnings estimates but matched revenue forecasts.
• Somanetics Corp. (NASDAQ: SMTS) beat estimates and offered revised guidance.
• Symantec Corp. (NASDAQ: SYMC) beat expectations on revenue growth from overseas.
• UBS (NYSE: UBS) reported a record loss for the fourth quarter due to the subprime crisis.
• VMware Inc. (NYSE: VMW) missed revenue forecasts, sending shares tumbling.
• Yahoo! Inc. (NASDAQ: YHOO) posted unimpressive results, but beat earnings expectations (see transcript).

For additional BloggingStocks earnings highlights, see Exxon, Boeing, Halliburton, Sony, UPS, Honda, and others and McDonald's, Kraft, P&G, Verizon, MasterCard, 3M, and others.

[Update: Find more from Timothy Sykes here, and more stocks to buy here.]

Each quarter brings a new batch of earnings plays, so which ones should you trade?

I've had my fair share of successful calls, but I've also been burned badly before. One time, I put in a solid week's worth of research (pdf) to pick Vasco Data Systems (NASDAQ: VDSI) right before earnings, and what happened, they totally blew it. A 30% drop. It still stings. This is just the latest reminder that you can't trust companies, analysts or really anyone on Wall Street.

So far, in this latest round, Intuitive Surgical (NASDAQ: ISRG), E*Trade (NASDAQ: ETFC), Mastercard (NYSE: MA), VistaPrint (NASDAQ: VPRT) and Concur Technologies (NASDAQ: CNQR) have performed well while Google (NASDAQ: GOOG), Accuray (NASDAQ: ARAY), Cadence Design Systems (NASDAQ: CDNS), Yahoo! (NASDAQ: YHOO) [editor's note - this was written prior to today's news], VMware (NYSE: VMW), Apple (NASDAQ: AAPL) and Synaptics (NASDAQ: SYNA) have all bombed.

Amazon.com (NASDAQ: AMZN), Microsoft (NASDAQ: MSFT) and Broadcom (NASDAQ: BRCM) all had very solid quarters, but where did it get investors? Nowhere -- all three stocks are flat since then.

Smack in the face of millions of exceedingly optimistic investors, I have really nailed Apple (NASDAQ: AAPL). Just as the market cheerleaders were fueling these investors' imaginations, I wrote this article on January 3, urging caution.

Several hundred hate emails and a 30% drop in price later, I'm declaring victory.

Now, don't bother to ask, I don't know if now is the time to buy or sell -- I only make calls when I believe the variables to be aligned/predictable, which is definitely not the case right now. I don't trust the overall market/economy and I also want to see how all the Johnny-come-lately analysts react/influence the stock price over the next few days. But when I nail something this dead on, I must insist you file these lessons away because they will save you money and that's why I write. After all, investing isn't just about making money and stock picking, it's about learning from what works and what doesn't so you can improve over time.

Got your portfolio rejiggered for 2008 yet? You might want to check out the latest edition of StockWatch: Between the Bells featuring BloggingStocks contributor Timothy Sykes. The author of An American Hedge Fund: How I Made $2 Million as a Stock Operator & Created a Hedge Fund recommends sectors to avoid and suggests stock plays for the coming year, including Amazon (NASDAQ: AMZN), Baidu.com (NASDAQ: BIDU) and Evergreen Solar (NASDAQ: ESLR).

As the holidays loom, not to mention the end of the quarter, here are some highlights of this past week's earnings coverage from BloggingStocks:

• Adobe Systems Inc. (NASDAQ: ADBE) posted solid Q4 results, but left its guidance unchanged.
• Bear Stearns Cos. (NYSE: BSC) swung to a loss, another victim of the subprime mortgage mess.
• Best Buy Inc. (NYSE: BBY) beat estimates in part on sales of the Nintendo Wii and flat-panel TVs.
• CarMax Inc.'s (NYSE: KMX) net earnings declined, and the company lowered its guidance.
• Circuit City Stores (NYSE: CC) posted another disappointing quarter on "transformation" woes.
• Darden Restaurants Inc.'s (NYSE: DRI) Q2 profits fell, leading the share price to a one-year low.
• FedEx Corp. (NYSE: FDX) beat low expectations, boosted in part by international growth.
• Goldman Sachs Group (NYSE: GS) beat estimates, but not enough to impress investors.
• Herman Miller Inc. (NASDAQ: MLHR) beat estimates despite restructuring and the soft economy.
• Hovnanian Enterprises Inc.'s (NYSE: HOV) dismal results had wide-ranging effects.
• Jabil Circuit Inc. (NYSE: JBL) posted a solid quarter but lowered its outlook due to coming restructuring.
• Martek Biosciences Corp. (NASDAQ: MATK) beat expectations and raised its guidance.
• Morgan Stanley (NYSE: MS) posted worse-than-expected quarter and full-year results.
• Oracle Corp. (NASDAQ: ORCL) beat expectations on the strength of software upgrades.
• Palm Inc. (NASDAQ: PALM), reported a Q2 loss and lowered its guidance for the current quarter.
• Red Hat Inc.'s (NYSE: RHT) earnings were in line with expectations, but it raised its outlook.
• Research in Motion Ltd. (NASDAQ: RIMM) posted a solid quarter and raised its guidance.
• Take Two Interactive (NASDAQ: TTWO) warned of a higher-than-expected loss for the first quarter.
• TD Ameritrade Holding Corp. (NASDAQ: AMTD) raised its outlook for first quarter earnings.
• Walgreen Co. (NYSE: WAG) posted a solid quarter on strong sales and cost controls.