BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Yahoo! (YHOO) displaces Google (GOOG) with DivX deal]]>http://www.bloggingstocks.com/2007/10/01/yahoo-yhoo-displaces-google-goog-with-divx-deal/http://www.bloggingstocks.com/2007/10/01/yahoo-yhoo-displaces-google-goog-with-divx-deal/http://www.bloggingstocks.com/2007/10/01/yahoo-yhoo-displaces-google-goog-with-divx-deal/#commentsFiled under: , , ,

Looks like Yahoo, Inc. (NASDAQ: YHOO) has put yet another feather in its cap, as the internet company will have its web browser toolbar distributed along with video player software from company DivX Inc. as of this week. DivX makes a very popular video compression codec technology that is used in millions of downloadable videos.

Yahoo!'s toolbar is how millions of Yahoo! users interface with the company's various offerings every day, since it is always visible and available on a customer's web browser. DivX had worked previously with Google, Inc. (NASDAQ: GOOG) for about two years, and the relationship was apparently still in good standing despite the change to Yahoo!. According to a DivX representative, "We had worked with Google for two years and it was a good relationship. The deal we had with Yahoo was the most attractive to us at this time."

In other words, Yahoo! probably offered more to DivX to be included as a co-brander of every download of DivX video player and authoring software, which is not surprising considering the large moves the Sunnyvale, California has made in the last month to start playing more firmly with internet search leader Google.

Yahoo! (YHOO) displaces Google (GOOG) with DivX deal originally appeared on BloggingStocks on Mon, 01 Oct 2007 17:01:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>DivxDivx networksDivxNetworksGOOGGoogleinthenewstoolbarvideoYahoo!YHOOMon, 01 Oct 2007 17:01:00 EST<![CDATA[The Alexa Internet rankings: How objective?]]>http://www.bloggingstocks.com/2007/04/09/the-alexa-internet-rankings-how-objective/http://www.bloggingstocks.com/2007/04/09/the-alexa-internet-rankings-how-objective/http://www.bloggingstocks.com/2007/04/09/the-alexa-internet-rankings-how-objective/#commentsFiled under: , ,

The Alexa Internet ranking system is widely used as a technical gauge for reviewing performance of specific websites. While similar in concept to the Nielsen ratings for television viewership, Alexa data is drawn from a deeper pool of resources but some say from a narrower demographic.

Alexa rankings are gained by data submitted through users of the Alexa toolbar. With over 10 million of those toolbars currently downloaded, one could accept the suggestion that the Alexa user base represents a fair statistical sample. Alexa was founded in April 1996 and was acquired by Amazon.com, Inc. (NASDAQ: AMZN) in 1999 for approximately $250 million in Amazon stock.

Continue reading The Alexa Internet rankings: How objective?

The Alexa Internet rankings: How objective? originally appeared on BloggingStocks on Mon, 09 Apr 2007 16:30:00 EST. Please see our terms for use of feeds.

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