Lance Armstrong is in the midst of a comeback over in the Tour de France, but he is making news for reasons other than his exploits on his bicycle. Yesterday, Lance announced that he will return to the Tour de France in 2010 and will be riding for a new sponsor, RadioShack (NYSE: RSH).

The terms of the deal were not available, but it also includes rights to Lance as he participates in marathons and triathlons. On his website, Livestrong.com, Armstrong said, "RadioShack has agreed to partner with us on this venture and ensure that this partnership and this team stays alive for years to come." This means that Armstrong will be leaving Team Astana after this year's Tour, and will probably be taking a number of teammates with him. There will also be other sponsors named, with Nissan the most prevalent, and the rumored budget for the team is $20 million.

As one who has taken his bicycle on many an airline, I was astounded to learn that JetBlue Airways Corp. (NASDAQ:JBLU) is actually rewarding bikers for bringing their rides along on their flights. As a tie-in to the upcoming Tour de France, which passengers will be able to follow on JetBlue's in-flight television, the airline is awarding 12 TrueBlue points to anyone traveling with his two-wheeled friend while the tour is taking place (July 7-29).

This is quite a change from the routine at other airlines such as American and Delta. The normal reception is more like, "No, we don't have any boxes," "you should have brought them out yesterday," "that will be an extra $40," "it MIGHT arrive on the same flight you do, but don't bet on it," and "it was bent in the middle like that when you checked in."

Of course, given last year's Tour de France fiasco, perhaps JetBlue should also reward passengers traveling with their own supplies of steroids and human growth hormone.