Toymaker Hasbro Inc. (HAS), was first discussed on June 22, 2009, at a price of $24.30. This autumn it tested major psychological resistance at $50, before pulling back, but I still like the shares at this juncture. Here's why:

Look for Hasbro's revenue to rise about 4% to 6% in 2011, as toy sales accelerate from 2010's likely modest 2% to 2.5% rise. The frugal consumer era in the United States continues, but new product introductions, and adequate performance by established brand (Playskool, Nerf), will satisfy investors, for now.

Last week, I looked at toy maker, Hasbro (NYSE: HAS). Today, we turn to toy maker Mattel (NYSE: MAT), which is being recommended by Jocelynn Drake.

The analyst with Schaeffer's Investment Research notes, "Mattel skipped into the earnings spotlight; second-quarter net income jumped 15.2% to $43.5 million, or 11 cents per share, with sales for the 3-month period up 6.5% to $1.02 billion."

Revenue for the second quarter, she notes, was boosted by favorable exchange rates and sales growth for the firm's Barbie and Hot Wheels toys, which rose 6% and 20%, respectively.

She explains, "Heading into the earnings report, investors were extremely skeptical of the shares. Schaeffer's put/call open interest ratio has risen to 0.77, which is higher than 84% of all those taken during the past 52 weeks."