BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[TrialPay gets a $12.7 million cash call]]>http://www.bloggingstocks.com/2008/02/21/trialpay-gets-a-12-7-million-cash-call/http://www.bloggingstocks.com/2008/02/21/trialpay-gets-a-12-7-million-cash-call/http://www.bloggingstocks.com/2008/02/21/trialpay-gets-a-12-7-million-cash-call/#commentsFiled under:

Last year, I talked to the co-founder and CEO of TrialPay. I was certainly intrigued by his business model ... and so are venture capitalists.

This week the company announced a $12.7 million round of capital. The investors include: Index Ventures, Atomico Ventures and former PayPal executives.

TrialPay has developed a new payments platform, based on its Offer-Matching Technology system. Essentially, the goal is to increase the chances of consumers buying a product (yes, that's always something that's interesting).

Here's how it works: First, you can get a product for free. But, in exchange, you need to buy something from a vendor from TrialPay. There are more than 3,000 of them.

Thus, an advertiser acquires a new customer. Then, a vendor gets paid for a product (from the advertiser). And, more importantly, the consumer gets something for free.

No doubt, this is not easy to pull off. Basically, TrialPay had to spend lots of time developing a system to allow for the right kind of offers.

So far, though, it seems to be getting traction. TrialPay has 5.2 million registered users, with more than 15,000 new signups every day.

Tom Taulli is the author of various books, including The Complete M&A Handbook and The Edgar Online Guide to Decoding Financial Statements. He also operates DealProfiles.com.

TrialPay gets a $12.7 million cash call originally appeared on BloggingStocks on Thu, 21 Feb 2008 16:14:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>TrialPayVenture CapitalVentureCapitalThu, 21 Feb 2008 16:14:00 EST<![CDATA[This week in Advertising Age]]>http://www.bloggingstocks.com/2007/10/06/this-week-in-advertising-age/http://www.bloggingstocks.com/2007/10/06/this-week-in-advertising-age/http://www.bloggingstocks.com/2007/10/06/this-week-in-advertising-age/#commentsFiled under: , , , , , , ,

This week in Advertising Age:

A freebie tool, TrialPay, is a new web tool created to serve the desires of customers to get free stuff, and companies wishing to push its product by giving away freebies. For example, if while browsing a participating retail site you found an MP4 player you'd like, but don't want to pay for, you can select Checkout by TrialPay, which might respond with an offer from an online music sales site offering to buy the MP4 for you if you buy X number of songs from them. You end up paying, for sure, but you might save a few bucks along the way.

Viral marketing, creating web content appealing enough that it inspires peer to peer recommendations, is a hot segment of web marketing. AA lists the 10 most prolific viral marketers, according to Competitrack -- Nike (NYSE: NKE), Anheuser-Busch (NYSE: BUD), Microsoft (NASDAQ: MSFT), Volkswagen, Axe, Apple (NASDAQ: AAPL), Coca-Cola (NYSE: KO), Adidas, PepsiCo (NYSE: PEP) and McDonald's (NYSE: MCD). Getting ready to move? Be prepared for an onslaught of pitches. AA finds that pre-movers are also big spenders, fixing up their houses, buying new furniture and appliances, and so on.

Continue reading This week in Advertising Age

This week in Advertising Age originally appeared on BloggingStocks on Sat, 06 Oct 2007 14:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>AAPLAdidasadvertising ageAnheuser-BuschAppleAxeBUDCoca-ColaCompetitrackheadonheadon advertisingKOMCDMcDonald'sMicrosoftMSFTNikeNKEPEPPepsiCotime magazinetime magazine circulation numberstrialpayviral marketingVolkswagenSat, 06 Oct 2007 14:40:00 EST