By canceling `Anchorwoman' , the reality show in which a former World Wrestling Entertainment Inc. (NYSE: WWE) diva Lauren Jones tried her hand being a TV newscaster after one episode, Rupert Murdoch and his News Corp. (NYSE: NWS) media empire has temporarily restored my faith in the good sense of the American people.

Like most people, I never watched `Anchorwoman.' I have better things to do with my time like gouge out my eyes. The sad fact is, though, that the program's scenario isn't that unrealistic. Like newspapers, local TV news is on the decline, and the outlook is pretty bleak.

"In 2006, audiences appeared to be dropping for newscasts across all time periods during the day - even mornings, which had been growing," according to the Project for Excellence in Journalism. "That dampened the hopes raised in earlier years that the hemorrhage in viewers had stabilized."

CNBC has the "Money Honey" Maria Bartiromo and "Street Sweetie" Erin Burnett. There are scads of Internet sites rating the looks of women and occasionally men who work in television news. There's even a Naked News Internet show where the mostly female anchors strip as they deliver the news -- or at least that's what I've heard. Check out the YouTube video below if you want to see what I mean.

The reported tiff between CNBC's Money Honey Maria Bartiromo and upstart Erin Burnett, whom the New York Post dubbed the "Street Sweetie,'' is mana from heaven for News Corp. (NYSE: NWS) Chief Executive Rupert Murdoch.

His Post gets a juicy chick fight to write about -- although the General Electric Co. (NYSE: GE) cable channel denies there is a fight -- and it makes a rival to his yet-to-be launched Fox Business Channel look foolish as a bonus. Plus, it gives Fox a good excuse to try and lure either one of them away from CNBC. Interesting how corporate synergies work in today's media world.

Mind you, I have no idea whether Bartiromo and Burnett hate each other or not. Usually, Page Six is pretty truthy in the Stephen Colbert sense of the word. You have to think that someone close to Bartiromo or Burnett -- perhaps the person who looks back at them in the mirror -- is spilling their guts to the Post. Yes, the media world is just like high school.

Bartiromo has long been a subject of the gossip pages. I urged CNBC to fire Bartiromo earlier this year after her relationship with ousted Citigroup Inc. (NYSE: C) executive Todd Thompson brought derision on the network. Since then, she's indicated that she's more interested in being a TV star than a journalist. Burnett, whose path I crossed when I was at Bloomberg News, is gaining the good kind of publicity. In fact, Broadcasting and Cable called her CNBC's "secret weapon."

But there's an extra dimension to this tabloid battle that's worth considering.

There are many media conspiracy theorists who argue that Rupert Murdoch will tabloid up the Wall Street Journal once he gets a hold of Dow Jones & Co. (NYSE: DJ). I think that these fears are overblown. Murdoch won't use the Journal to settle scores with his enemies and heap praise on his friends. Why should he when the Post does that so well?

News Corp.'s (NYSE: NWS) Fox News channel received praise from an unlikely source: former CNN anchor Aaron Brown.

In an interview with TV Newser, Brown described Fox as "very disciplined, ratings-directed news organization, or whatever they are" and CNN as "an organization that is trying to figure out if it can be all things to all people."

Though Brown is bitter about his departure from the Time Warner Inc. (NYSE: TWX) network, he does have a point. Fox didn't only win the cable ratings war because of politics. It hired better broadcasters and put out more memorable shows. Roger Ailes figured out early that people tune into cable expecting opinions and that's what Fox gave them.

CNN has fought back though, adding blowhards such as Glenn Beck and Nancy Grace, CNN Headline News does decently in the ratings. Lou Dobbs' crusade against illegal immigration also has resonated with the public, which is kind of scary. It's also scored its share of scoops including Larry King's Paris Hilton interview. (Yeah she's horrible, but people are interested).

CBS Corp. (NYSE:CBS), whose "Evening News" broadcast trails its competition by a mile, recently named former MSNBC head Rick Kaplan to oversee the show. Anchor Katie Couric better hope that Kaplan brings a magic wand with him otherwise her job could be in jeopardy.

Despite all of the talk to the contrary, CBS has got to be wondering if it made the right move hiring Couric. Her predecessor Bob Scheiffer was doing a great job in the wake of the Dan Rather Memogate debacle. In fact, Couric's ratings are worse than his.

There's no doubt though that Couric faces a double-standard because she's a woman, though I don't think her gender is the reason for her poor ratings. Plenty of women anchor local and cable news shows. People just aren't warming up to her as the "Evening News" anchor. Maybe all of the tabloid gossip tarn shed her once golden-girl image. Whatever the reason, Couric is facing an uphill battle.

As the Associated Press points out, Couric's broadcast is a mess. Kaplan, a skilled producer, can make the "Evening News" more coherent. But if people haven't warmed up to the star anchor now, I am not sure they will once the broadcast is revamped.

If General Electric Co. (NYSE:GE) really wants to boost the faltering ratings at NBC's "Nightly News with Brian Williams," it should bring in Keith Olbermann.

The host of MSNBC's popular "Countdown" show is far from traditional anchor material. He's loud, occasionally obnoxious and extremely In other words, he's interesting and people will watch him even if they don't agree with his political views.

Brian Williams doesn't have to be replaced; Olbermann would serve as a good counter-point to the affable anchor who was anointed by Tom Brokow as his successor. Maybe Olbermann can have a Lou Dobbs commentator role on the show. Something has to be done.

The worst kept secret in TV news is that NBC News plans to fire John Reiss as executive producer of the "NBC Nightly News with Brian Williams" because of declining ratings. That's not surprising. NBC needs to think outside the box -- the TV box that is -- to make the show more relevant. I know that's easier said than done but too much money is at stake for NBC not to take a chance.

NBC, Walt Disney Co. (NYSE:DIS) and CBS Corp. (NYSE:CBS) all count on the news shows to boost their bottom lines. The audience, though old and declining, is too big for advertisers to ignore at least for now.

Morning programs are a much bigger cash cow. That's why ABC was reluctant to send the popular Charles Gibson away from "Good Morning America." The network had little choice but to turn to the 63-year-old Gibson after "World News Tonight" anchor Bob Woodruff got seriously hurt in Iraq and Elizabeth Vargas got pregnant and decided to go on leave. Gibson turned out to be the right move because the program's ratings are surging.

Katie Couric was brought in with great fanfare by CBS and hasn't done much to boost the program's popularity. People seemed to like Bob Schieffer better. CBS brass says they are sticking by Couric, but I question how long that will go on. No one likes to be third in a three-way contest.