twitter posts
FeedPosted Jul 10th 2010 12:10PM by Steven Mallas (RSS feed)
Filed under: News Corp'B' (NWS), Stock Picks
News Corp. (NWS) and MySpace. They've been together for a while. And I have a question: Should they still be together? Is there any reason for the social networking business to be in Rupert Murdoch's empire? Personally, I don't see a rationale for keeping MySpace in the fold.
Of course, I'm sure Chief Digital Officer Jonathan Miller has a different opinion. In fact, in the following Reuters article, he denies rumors concerning a desire on the part of News Corp. to sell the asset. Too bad, because I think it should be sold. Seriously, my sympathies go out to anyone in charge of bringing MySpace back to relevancy.
Continue reading News Corp. Should Get Rid of MySpace
Posted Apr 13th 2010 9:30AM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Google (GOOG), Starbucks (SBUX), Sony Corp ADR (SNE), Best Buy (BBY), Media World
When Twitter announced its search-based advertising model, little more than a Google (GOOG) knockoff, the market yawned. It didn't seem like much after months and months of speculation, not to mention Twitter's promises that this was something "we would love and would be awesome."
Now, the details are out, and it could be more interesting than expected. On Twitter's blog, Biz Stone lays out "Promoted Tweets," ending the jokes such as Stephen Colbert's, "So, I assume that 'Biz' in 'Biz Stone' does not stand for 'Business Model."
Continue reading Twitter Claims Its New Ad Model Is Different
Posted Apr 12th 2010 12:20PM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Google (GOOG), Microsoft (MSFT), Technology

Life was so much easier when
Twitter wasn't worried about making money. Some spectacular venture capital deals propelled the company's value to over $1 billion, and user trends shot bragging rights up proportionately. Its ascendancy resulted in large part from the efforts of the Twitter ecosystem where
companies developed 70,000 applications that have made life easier or more measurable for Twitter users. It's easy to lose track of how much of our Twitter interaction lies on third-party apps – from photo sharing to smartphone applications to URL shortening.
As long as Twitter's functionality ambitions remained modest, the ecosystem knew it would thrive. As we head toward the
Chirp conference for Twitter application developers concerns over the future of the ecosystem abound. Here are five reasons why the companies around Twitter may start to worry about the microblogging juggernaut.
Continue reading Five Reasons Twitter App Developers Fear Twitter
Posted Apr 11th 2010 10:40AM by Tom Johansmeyer (RSS feed)
Filed under: Consumer Experience, Internet, Competitive Strategy, Google (GOOG), Microsoft (MSFT), Technology
Twitter's new look won't be limited to the redesigned Twitter home page. Doug Bowman, creative director at the social media company, posted a screen shot of a refreshed design for Twitter Thursday, according to SocialTimes. Of course, the whole screen isn't even shown because, as Bowman wrote in a comment, "Working on what may end up a significant redesign. Not final yet. What we can show without giving away the farm."
It looks like quite a bit is going to change, and as usual, even the smallest of updates could carry a significant revenue implication for Twitter. Here are four implications of a screen redesign for Twitter (and, more important, its investors):
Continue reading Four Implications of the Leaked Twitter Redesign
Posted Apr 10th 2010 2:40PM by Tom Johansmeyer (RSS feed)
Filed under: Deals, Internet, Apple Inc (AAPL), Technology
Last year, Twitter said it had two goals for 2010: generate revenue and make acquisitions. At the time, the company was still sitting on a significant portion of its last round of capital, and given the $20 million annual burn rate revealed late last year -- plus the revenue it's generating -- it's unlikely that Twitter has had to deplete its coffers. So, Twitter has cash to put to work, and now we're seeing what that means.
On its blog, Twitter announced Friday that it has entered into an agreement with Atebits (aka Loren Brichter) to acquire Tweetie, which is one of the top Twitter clients for the Apple (AAPL) iPhone. In addition to acquiring the application, Twitter is also picking up talent. Brichter's efforts were good for a 2009 Apple Design Award, and he'll be part of future efforts to get Twitter for the iPad off the ground.
Continue reading Twitter Acquires Tweetie, Loren Brichter
Posted Apr 9th 2010 12:00PM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Media World, Technology
More than half of Twitter's users aren't from the U.S. Matt Sanford, lead engineer or the company's international team, writes on Twitter's blog that 60% of its user base comes from outside the U.S. This reflects steady growth from June 2009, when just over 55% of Twitter's users were domestic.
Big-name advocates in foreign countries have bolstered technical developments, such as the release of the platform in Spanish, with Colombian registrations up 300%. Those in India are gaining close to 100% thanks to adoption by high-profile politicians. Further, overseas partnerships, like the one with Bharti Airtel, have made Twitter viable overseas. Early on, international growth prospects were a concern, given mobile carrier rates and texting charges.
Continue reading International Growth to Fuel Twitter Revenue
Posted Apr 8th 2010 10:30AM by Tom Johansmeyer (RSS feed)
Filed under: Internet, News Corp'B' (NWS), Technology, AOL (AOL)

Twitter has struggled to bring more users onto its website. Approximately
70% of end-user interaction with the microblogging service takes place away from
Twitter.com. As the company moves toward its
search-based ad model, expected to be released later this quarter, website traffic is becoming increasingly important. Yet, it's this gap between use and on-site action that might protect the company going forward ... at least if
Facebook can be used as an indicator.
With Facebook Connect, members of the
social networking site can interact with their profiles "remotely." If you want to share this blog post on Facebook, for example, you can do it without opening a new browser, plucking www.facebook.com on the keyboard and pasting the URL into the status field. This connection, even though it costs Facebook a pageview or two, reinforces the user's relationship with the site, increasing the likelihood that he or she will remain active overall. It also provides fodder for other members, fueling more clicks, comments and likes ... and ultimately cash in the Facebook till.
Continue reading Off-Platform Key to Social Media Survival and Success
Posted Mar 19th 2010 1:40PM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Competitive Strategy, Google (GOOG), Microsoft (MSFT), Starbucks (SBUX), Best Buy (BBY)
Twitter's a pretty lucky company. Few get two bytes at the hype apple in rapid succession, but this social media platform has found a way to make up for its disappointing announcement about its advertising model. According to VentureBeat, Twitter might unveil its long-awaited, heavily-hyped and possibly investor-satisfying corporate accounts. Next month, at its inaugural Chirp developer conference, we could finally see what might just be the foundation of Twitter's business model.
Continue reading Twitter May Chirp Its Commercial Accounts Next Month
Posted Mar 16th 2010 4:00PM by Steven Mallas (RSS feed)
Filed under: Internet, Google (GOOG), Walt Disney (DIS), News Corp'B' (NWS), Media World

Do you remember when MySpace was all the rage? Of course you do. Then came Facebook; then came Twitter. Something else will come along, too. Unfortunately, though, News Corp. (
NWS) committed itself to MySpace by buying it back in 2005. What a mistake that was.
I'm sure everyone knows about the growth problems at the social-networking site. This recent article at Reuters discusses them. Morale at the company appears to be waning. Unique visitors aren't what they used to be. An ad agreement with Google (GOOG) is about to expire; any new transaction on that front may not be as valuable now that MySpace has been relegated to not-as-cool-as-it-used-to-be status.
Continue reading News Corp. Not Having Fun with MySpace
Posted Mar 16th 2010 11:00AM by Tom Johansmeyer (RSS feed)
Filed under: Internet, Google (GOOG), Microsoft (MSFT), Yahoo! (YHOO), Media World, Technology

Nobody's naming names right now, but
Social Times reports from SXSW that "a number" of companies are paying
Twitter hefty fees for unrestricted access to the "firehose." While some Twitter data is accessible free through the company's developer program, the full data set is only available to those willing to write a check – and, it turns out, a substantial one.
Back in October, Twitter inked high-profile data-licensing deals with Google (
GOOG) and Microsoft (
MSFT), which brought in $25 million and put the social media service on the revenue map. Since then, it has
brought more clients into the fold through its data-licensing program, including Kosmix and Scoopler, by opening up what it calls the "firehose"; i.e., unfettered access to the Twitter data stream.
Continue reading Twitter Getting Six Figures a Month for Data
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