Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Bristol-Myers Squibb Co. (NYSE: BMY) Q1 profit fell despite strong sales of Plavix and Abilify.
• Check Point Software Technologies Inc. (NASDAQ: CHKP) was downgraded based on its guidance.
• Domino's Pizza Inc. (NYSE: DPZ) strong Q1 results were boosted by early debt retirement.
• DreamWorks Animation SKG Inc. (NYSE: DWA) strong Q1 results were driven by Madagascar 2.
• Endo Pharmaceuticals Holdings Inc. (NASDAQ: ENDP) Q1 results led to an analyst's downgrade.
• E*Trade Financial Corp. (NASDAQ: ETFC) widened its Q1 loss, sending shares sharply lower.

Athletic apparel maker Under Armour (NASDAQ: UA) has been heroic of late, with strong earnings on its increasingly ubiquitous polyester tough-guy sports apparel, and sneakers that defied the crushing consumer spending slowdown.

But even tough products can crack. Apparently that was the fault the U.S. Consumer Products Safety Commission found with Under Armour's athletic cups when it issued a recall for over 200,000 protective cups bearing Under Armour's logo. Manufactured in China, the cups could shatter if hit, potentially resulting in serious injuries to cup-wearer.

Under Armour (NYSE: UA - option chain) shares are soaring higher today after the company reported a first-quarter profit of $3.96 million, or 8 cents per share. Analysts were expecting a profit of only 3 cents per share. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on UA.

UA opened this morning at $23.94. So far today the stock has hit a low of $22.79 and a high of $25.34. As of 11:25, UA is trading at $24.00, up 2.30 (10.0%). The chart for UA looks bullish and S&P gives UA a positive 4 STARS (out of 5) buy ranking.

It has become customary to receive "swag" when there is a big event. The Emmys, the Oscars, the MTV Awards, they all give away what is called a "swag bag" -- now Under Armour (NYSE: UA) is getting in on the action.

First off, swag is defined as promotional merchandise that is given away to garner a following for a product. I'm not quite sure when this practice came to pass, but it is now an accepted practice to give away your stuff to celebs. I'm not going to get into how wrong it is for Brad and Angelina to get free stuff just for showing up on a red carpet, but this practice has infiltrated the sports world, too.

Perhaps this is a post-season tilt that the Cubbies may actually be able to win. Sorry Chicago, but this blogger is a dyed-in-the-wool Cincinnati Reds fan ... and I love to take cheap shots at the competition whenever I can.

You see, the Cubs are suing Under Armour, Inc. (NYSE: UA) for breach of contract (check out SportsOneSource Media for the heads up). The UA logo is emblazoned on the left-center and right-center field doors embedded in the iconic ivy walls of Wrigley Field.

If you were depressed about more than 500,000 jobs being destroyed and over a 6.7% unemployment number, it seems that technical trading buyers came in to your rescue today. Home delinquencies rose in every single market but that is expected by now. The late day rally came on strong and bailed out the bulls today. Here were today's unofficial closing bell levels:

DJIA 8,635.42 +259.18 (3.09%)
S&P 500 876.07 +30.85 (3.65%)
Nasdaq 1,509.31 +63.75 (4.41%)
Top Analyst Upgrades
Top Analyst Downgrades

Bank of America Corp. (NYSE: BAC) is expected to win control over Merrill Lynch as today is the shareholder vote on the merger. Shares rose over 7% to $15.35 on the news.

In last week's preview we took a peek at expectations for Campbell Soup earnings, but now the company is scheduled to report fiscal fourth quarter results this coming Thursday. With Krispy Kreme also among the handful of companies scheduled to report this week, we may yet see whether consumers are turning to comfort foods in these uncertain times.

Campbell Soup Co. (NYSE: CPB), the world's biggest soup maker, is still expected by analysts surveyed by Thomson Financial to post net income of 25 cents per share (up 44.0% from a year ago) on revenue of $1.7 billion (up 7.4%). The Camden, N.J.-based company has just missed earnings estimates in the past few quarters. Its long-term EPS growth forecast is 7.9%, which is less than the industry average, but about the same as rivals Kraft Foods (NYSE: KFT) and HJ Heinz (NYSE: HNZ). The analysts' consensus recommendation is currently to buy Campbell.

Hip, Canadian apparel retailer Lululemon Athletica Inc. (NASDAQ: LULU) is also anticipated to be a big earnings gainer when it reports this week. Net income is expected to come in at 13 cents per share (up 46.2% from a year ago) on revenue of $88.2 million (up 50.3%). Lululemon met expectations when it reported 12 cents per share in the previous quarter. Its long-term EPS growth forecast is a healthy 40.2%, which is better than the industry average and that of rival Under Armour Inc. (NYSE: UA). The analysts' consensus recommendation is currently to buy Lululemon.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Archer Daniels Midland Co. (NYSE: ADM) Q3 profits soared, beating analysts' expectations.
• Buffalo Wild Wings Inc. (NASDAQ: BWLD) strong Q1 results met analysts' expectations.
• Burger King Holdings Inc. (NYSE: BKC) reported solid Q3 results that beat Wall Street estimates.
• Chesapeake Energy Corp. (NYSE: CHK) beat expectations for the first quarter, sending shares up.
• Colgate-Palmolive Co. (NYSE: CL) posted better-than-expected Q1 results on the weak dollar.
• Corning Inc. (NYSE: GLW) beat earnings expectations and raised its guidance.
• Corn Products International (NYSE: CPO) posted record sales for the ninth consecutive quarter.
• Duke Energy Corp. (NYSE: DUK) Q1 profits met expectations but revenues beat them.
• ExxonMobil Corp. (NYSE: XOM) missed Q1 expectations due to narrower margins.
• Garmin Ltd. (NYSE: GRMN) reported lower-than-expected earnings due to slowed demand.
• General Motors Corp. (NYSE: GM) posted a smaller-than-expected loss for the first quarter.
• Herbalife Ltd. (NASDAQ: HLF) posted Q1 results and announced the resignation of the president and COO.
• Kellogg Co. (NYSE: K) beat Q1 expectations and announced a 10% dividend increase.
• Kraft Foods Inc. (NYSE: KFT) Q1 profits declined but beat analysts' expectations.
• Procter & Gamble Co. (NYSE: PG) reported better-than-expected Q1 results and raised its 2008 outlook.

Under Armour, Inc. (NYSE: UA) shares are falling after the company reported a first-quarter profit of $2.9 million, or 6 cents per share, beating analyst forecasts of 3 cents per share. However, the company also lowered its 2008 profit forecast to between $103.5 million to $104.5 million, from a previous estimate of $108.5 million to $110.5 million, which is giving investors reasons to worry. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on UA.

After hitting a one-year high of $73.40 in August, the stock hit a one-year low of $25.32 in January. This morning, UA opened at $34.54. So far today the stock has hit a low of $33.80 and a high of $36.87. As of 11:55, UA is trading at $34.89, down $3.69 (-9.6%). The chart for UA looks neutral and deteriorating, while S&P gives the stock its highest 5 STARS (out of 5) strong buy rating.

For a bearish hedged play on this stock, I would consider a June bear-call credit spread above the $45 range. A bear-call credit spread is an options position that combines the purchase and sale of call options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 4.2% return in seven weeks as long as UA is below $45 at June expiration. Under Armour would have to rise by more than 29% before we would start to lose money. Learn more about this type of trade here.

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

The story of Nike Inc. (NYSE: NKE) and Under Armour (NYSE: UA) is just one more David and Goliath scenario. Just like in the biblical story, David's battle (UA) was more one of survival against the odds, while Goliath (NKE) truly did want to vanquish the diminutive challenger. Under Armour is capitalized at $1.28 billion while the long-established and legendary Nike has a capitalization more than 20 times the size at $26.38 billion.

NIKE, the world's #1 shoemaker, does more dominating than assisting, to capture more than 20% of the U.S. athletic shoe market. It designs and sells shoes for a variety of sports, including baseball, cheer-leading, golf, volleyball, hiking, tennis, and football. Under Armour is proving its mettle as an apparel warrior. Since its foray into the sporting goods market, the maker of performance athletic undies and apparel has risen to the top of the industry pack, boasting a big portion of the compression garment market.

In addition to playing a dominant role in the shoe market, Nike has retail and wholesale outlets that sell a broad range of branded sports gear, including clothes, watches, balls, hats, and an expanding array of accessories. Under Armour is expanding as well, trying to get a foot-hold (could not resist) in the shoe market starting with a series of cross-trainers. They hope to capture perhaps 10% of the market as they promote their up-and-coming brand.

"Under Armour (NYSE: UA) and VMware (NYSE: VMW) both have the potential for a short squeeze in coming months," says Paul Tracy in StreetAuthority Market Advisor.

"VMware is a market leader in software virtualization. Companies typically do not use the full computing power of their servers, and when not in use, that server sits idle.

"Virtualization technology allows IT managers to use that underutilized capacity -- running software across the organization's entire base of servers. Thus, virtualization is a key cost-cutting technology.

"VMware has a short interest ratio of 11.7 and a freely traded float of just 50 million shares. If all those shorts try to cover, the stock looks likely to be in short supply. Meanwhile, trading at 36 times 2009 earnings estimates with a long-term growth rate of 45%, VMW doesn't look overpriced.

"Under Armour (NYSE: UA) makes clothing (along with sports equipment) targeting the athletic and outdoor-oriented market. Specifically, the company makes clothes designed to wick moisture away from the skin and keep the wearer at a comfortable temperature, regardless of weather conditions.

"Meanwhile, the stock has seen strong earnings growth despite the slowdown in consumer spending -- earnings surged 42% in the fourth quarter. And management recently announced its looking for revenues to reach $765-775 million in 2008, representing around a 27% increase over 2007 levels.

"With a forward P/E of 23 and a long-term growth rate of 25%, UA looks inexpensive. With a float of less than 32 million shares and a short interest ratio approaching 12, Under Armour looks like a prime short-squeeze candidate."

Each day, Steven Halpern's TheStockAdvisors.com offers the latest market commentary and favorite investment ideas from the nation's leading financial newsletter advisors.

MOST NOTEWORTHY: K-12 Inc., ChinaEdu and Cardtronics were today's noteworthy initiations:

• Baird is positive on K-12 Inc. (NYSE: LRN)'s leadership position and growing market opportunity for expansion. The firm started shares with an Outperform rating and $26 target. Shares were also initiated at Morgan Stanley with an Equal Weight rating and at Credit Suisse with an Outperform rating.
• Bear initiated ChinaEdu (NASDAQ: CEDU) with an Outperform rating and $11.20 target and said demand for post-secondary education in is outstripping the capacity of land based universities and that CEDU will benefit from the governments strategy to raise education levels. Piper, which started shares with a Buy rating and $10 target, believes the online higher education market is still in the relatively early stages as online student enrollments represent less than one-fourth of total university enrollments.
• William Blair believes Cardtronics (NASDAQ: CATM) has a highly attractive opportunity to increase the number of ATM sites it operates. The firm assumed coverage with an Outperform rating.

Other initiataions:

• MedAssets (NASDAQ: MDAS) was initiated with an Overweight rating and $24 target at Lehman, at Deutsche Bank with a Buy rating and $25 target and at Wachovia with a Market Perform rating.
• Jefferies initiated VanceInfo (NYSE: VIT) with a Buy rating and $11 target.
• Susquehanna initiated Under Armour (NYSE: UA) with a Neutral rating.

Under Armour (NYSE: UA) is recently trading at $29.90 in pre-open trading, below its close of $37.06.

UA anticipates full year 2007 net revenues to increase approximately 40% to an estimated $605 million.

Stephens Inc says: "Despite UA's pre-announced out-performance in 4Q07, the now anticipated weight of the 1H08 marketing spend to launch the new UA footwear line is obviously putting additional discount on the stock."

UA February option implied volatility of 100 is above its 26-week average of 55 according to Track Data, suggesting larger price risks.

Options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

Under Armour, Inc. (NYSE: UA) has been falling for the past week after disclosures of insider trading. Chairman and CEO Kevin Plan sold 1.5 million shares last week for almost $90 million. Two of Under Armour's senior vice presidents, Kip Fulks and Scott Plank, also sold 15,000 shares and 850,000 shares respectively last week. Total insider sales over the past month have reached $130.6 M. The insider sell-off causes concern for shareholders despite UA's positive earnings report last month. If you think this stock won't be rising too far in the coming months, then it could be a good time to look at a bearish hedged play on UA.

After hitting a one-year high of $73.40 in August, the stock has declined over the past three months. This morning, UA opened at $48.20. So far today the stock has hit a low of $45.00 and a high of $48.20. As of 11:15, UA is trading at $46.78, down $1.82 (-3.7%). The chart for UA looks are bearish and steady, while S&P gives the stock a positive 4 STARS (out of 5) buy rating.

For a bearish hedged play on this stock, I would consider a January bear-call credit spread above the $65 range. A bear-call credit spread is an options position that combines the purchase and sale of call options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. This particular trade will make a 4.2% return in less than 3 months as long as UA is below $65 at January expiration. Under Armour would have to rise by more than 49% before we would start to lose money.

UA has never been above $65 for more than a few days at a time and has shown resistance around $60 recently. This trade could be risky if the holiday season turns out to be a big one for retail, but that looks to be an overly optimistic view at this point. Plus, this position could be protected by strong resistance UA has formed around $64, where the stock topped in late October.

Brent Archer is an options analyst and writer at Investors Observer. At publication time, Brent neither owns nor controls positions in UA.