This post is part of our Big Company, Small Town series, featuring large companies and the small towns in which they are headquartered.
This entry in the Big Company, Small Town series features one of the great recent American business success stories, as this powerhouse brand came from very humble beginnings only 30 years ago.
Ben & Jerry's was started in 1978, when Long Island, N.Y., natives Ben Cohen and Jerry Greenfield used a $12,000 investment to open up a homemade ice cream scoop shop in Burlington, Vermont. The Ben & Jerry's shop grew rapidly in popularity, and by 1980 they began packing pints to sell in grocery stores. By 1985, the company's sales were more than $9 million, and it began building its manufacturing plant in nearby Waterbury, Vermont. The plant in Waterbury was then opened to the public for tours of Ben & Jerry's ice cream making operations, creating a tourist attraction for the town, which has a population of around 1,700.
Although Ben & Jerry's was bought in 2000 by Unilever (NYSE: UN) for $326 million, the company still maintains its local roots, with its headquarters in South Burlington and its factory still open for tours in Waterbury. The founders of Ben & Jerry's, while no longer holding any positions within the company, have worked with Unilever to make sure it remains as socially conscious as when they ran it, keeping that small-town, grassroots feel that made it such a success worldwide.
To this day, Ben & Jerry's maintains its Free Cone Day, which Ben & Jerry started to honor the first anniversary of their ice cream shop.
Unilever (NYSE: UL) shares were climbing $1.68, or 5.17% to $34.15 in early trading this morning. This is after, according to Bloomberg, "the world's second-largest maker of food and detergent, said revenue will beat its forecast for the first time in six years."
Naturally, with rising commodity prices, I expected the company to feel at least a margin squeeze, but Unilever has been proactive and has raised prices 4.8% in the quarter to offset its rising costs. The company increased not only prices but also managed to grow sales of Dove soap, Hellmann's mayonnaise and Lipton tea to post a first-quarter net income climb of 33% and exceed analysts' estimates.
Apparently, the company's Boursin cheese unit, which took the brunt of the price increase, also helped boost gains as revenue grew 7.2% and sales rose 14% in the Asia Africa region and 9.6% in Latin America, making up for disappointing growth in Europe.
TheStreet.com's Jim Cramer says the exchange rate plus massive undervaluations make the great brands prime targets.
There's always been a groupthink in Europe about currencies. The companies that want to buy American companies have, at times, seemed to care more about the currency, or at least not buying a company in a country whose currency is in decline, than they care about the actual target.
That's what it looks like now that a large German company and now a large Italian company have decided to start splurging. It is no coincidence that Deutsche Tel (NYSE: DT) (Cramer's Take) and Finmeccanica are exploring Sprint (NYSE: S) (Cramer's Take) and DRS (NYSE: DRS) (Cramer's Take). These companies are selling for something like 40% off for those bearing euros, and neither potential acquirer has debt problems or subprime issues, so the deals don't have big borrowing problems.
That's what I am thinking about when I see the better-than-expected figures today from Unilever (NYSE: UL) (Cramer's Take) and the other day from Nestle. These companies are part of that same groupthink. They are looking, no doubt, at a Heinz (NYSE: HNZ) (Cramer's Take) and thinking, "Wait, that's about a $10 billion company that's a global leader."
Kimberly-Clark (NYSE: KMB) reported for the first quarter today. Net sales increased almost 10% to $4.8 billion. Adjusted earnings per share increased 5% to $1.08. That's a rather small jump, granted, but you know something, it was enough to keep the stock in the green (at the time of this writing, at least) instead of in the red on a day when the major market averages -- and just about all of the stocks in my personal portfolios -- are bathing in the evil crimson color of doom. And according to Briefing.com, Kimberly-Clark played the beat-the-expectations game and won by the proverbial penny! Shareholders should be pleased.
A non-pleasing item to be found in the release centers on cash from operations -- it decreased by about $100 million to $426 million due to changes in working capital. That doesn't concern me so much right now, though, since Kimberly-Clark will probably do well over the coming years in terms of cash generation. The company, by the way, has been repurchasing stock, so management seems pleased with the shares as a potential investment idea.
Kimberly-Clark, which is a consumer-products business in the league of entities such as Procter & Gamble (NYSE: PG), Energizer (NYSE: ENR), Colgate-Palmolive (NYSE: CL), and Unilever (NYSE: UL), could be a value right now based on its P/E ratio and dividend yield. Out of the stocks mentioned here, I like P&G the best, but I do respect Kimberly-Clark -- in fact, it was mentioned recently in an article by Steven Halpern that centered on an analyst's picks for quality and yield.
Disclosure: I don't own shares in any of the companies mentioned; positions can change at any time.
MOST NOTEWORTHY: Tyson Foods, Unilever, Brooks Automation, Akzo Nobel and Yahoo! were today's noteworthy upgrades:
Deutsche Bank upgraded shares of Tyson Foods (NYSE: TSN) to Buy from Hold on valuation and the potential for protein complex improvement.
Goldman upgraded shares of Unilever (NYSE: UN) to Neutral from Sell to reflect the company's diversified product range and growing exposure to developing and emerging markets.
Bear Stearns raised its rating on Brooks Automation (NASDAQ: BRKS) to Outperform from Peer Perform. The firm cited the company's compelling valuation and growth drivers.
Akzo Nobel (OTC: AKZOY) was upgraded to Buy from Hold at SNS Securities, as they see absolute total return greater than 20%.
CIBC upgraded Yahoo! (NASDAQ: YHOO) to Sector Outperformer from Sector Performer on valuation following the recent pullback and their analysis of Yahoo's non-operating assets. They believe Yahoo's stake in Alibaba Group is now worth about $4/share and raised their target to $31 from $28.
OTHER UPGRADES:
First Analysis upgraded Spss Inc (NASDAQ: SPSS) to Overweight from Equal Weight.
UBS upgraded Yamana Gold (NYSE: AUY) to Buy from Neutral.
MOST NOTEWORTHY: Merck, the European semiconductor sector, Thornburg Mortgage and Prudential were today's notable upgrades:
Merck & Co Inc (NYSE: MRK) was upgraded to Buy from Neutral by Bank of America, which believes the company's sales momentum will continue.
The European semiconductor sector, which includes Infineon Technologies AG (NYSE: IFX) was upgraded to Positive from Neutral by Lehman Brothers, as they believe a recovery is under way in the industry. The firm upgraded Infineon to Equal Weight from Underweight.
Thornburg Mortgage Inc (NYSE: TMA) was upgraded to Market Perform from Underperform at Piper, as they see limited liquidity risks, given the strong quality of the company's mortgage assets.
Prudential Financial Inc (NYSE: PRU) was upgraded to Outperform from Neutral by Friedman Billings, which cited valuation and the quality of the company's investment portfolio.
The conventional wisdom used to be that shoppers went looking for their favorite brands and that consistency of product packaging assured customer loyalty. Apparently marketers now have decided that good old reliable product packaging is making those products invisible to consumers. According to the New York Times, Pepsico (NYSE: PEP), known for its resistance to label design changes throughout its long history, is now changing some label designs every few weeks.
The problem is that, with the internet and hundreds of television channels, it's becoming increasingly harder for marketers to get their messages out to customers. Product packaging now has to do more than simply identify the goods within, but actually reach out and grab your attention. Hence, Mountain Dew bottles that appear to have been tagged by graffitti artists, or Unilever's (NYSE: UN) shampoo bottles shaped like video game joysticks. Target Corp. (NYSE: TGT) has been in the forefront of bringing eye-catching advertising to its themed store aisles.
There are other motives for this experimentation with product packaging as well. Some companies are searching for ways to reduce container sizes and to have less environmental impact. Some household product manufacturers are looking to make their once utlitarian packaging so pleasing that people may be willing to display it in their homes.
And it looks like things are only going to get weirder. Pepsi has a plan in the works for cans that spray a pleasing scent when opened. And you know that product packaging that talks to you can't be that far down the road. If you thought pop-up ads and TV commercials were annoying, just wait for the day you go into the shop and all the products are screaming for your attention.
MOST NOTEWORTHY: RadioShack (RSH), Weyerhauser (WY), Goodyear Tire (GT), Hot Topic (HOTT) and Unilever (UL, UN) were today's noteworthy downgrades:
Citigroup downgraded RadioShack (NYSE: RSH) to Sell from Hold on valuation as they believe shares have priced in a more aggressive top-line recovery than the company can deliver over the next 12 months and that margin improvement is likely to slow.
Merrill downgraded Weyerhauser (NYSE: WY) to Neutral from Buy based on the tighter credit environment and the impact on a potential containerboard divestiture or merger.
Matrix downgraded shares of Goodyear Tire (NYSE: GT) to Sell from Hold to reflect rising oil prices and negative fundamental trends.
AG Edwards downgraded Hot Topic (NASDAQ: HOTT) to Sell from Hold to reflect negative performance momentum and a lack of back-to-school prospects.
Credit Suisse downgraded Unilever (NYSE: UN, UL) to Underperform from Neutral as their analysis suggests the company continues to lose market share...
Unilever (NYSE: UL)'s shares were up sharply in European trading early this morning and its ADRs continued higher in trading on the NYSE. At one point, the shares were up 4% to $33.77, a 52-week high.
Speculation is that Colgate-Palmolive (NYSE: CL) might make a run at the Dutch company. The fit would make sense. Unilever's core businesses are in food and personal care products. The company owns a large number of brands, including Dove soap, Slim Fast, Lipton, and Hellman's. Last year the company had sales of over $52 billion.
Unilever has a market cap of $44 billion, and that may be the problem -- Colgate's market cap is just $34 billion. As the smaller company, it would have to take on considerable debt or dilute its shareholders by an astonishing amount. While Colgate's businesses match Unilever's well, the duplicate corporate costs would not likely mean much if they were taken out of companies this large.
As the Journal says, "Retailers are pushing the big shrink in detergent bottles because when their shelves are full with smaller bottles, they lose fewer sales to products being out of stock and less employee time is spent replenishing product. Retailers also save on transportation costs because more of the smaller bottles can fit on a truck. Meanwhile, manufacturers, which over the past two years have been hit hard by high oil prices, save on the petroleum-based plastic packaging as well as the costs of shipping to retailers."
Wal-Mart CEO Lee Scott's strategy of promoting the products as green-friendly makes sense, given how in vogue that is right now -- less plastic, less transportation -- it actually is environmentally friendly. But there's still the emotional, less rational problem: How do you convince someone to pay the same amount for 50 ounces as they used to pay for 100? And what's more, why do the retailers and manufacturers get all the benefits?
MOST NOTEWORTHY: Three food companies, TiVo Inc (TIVO), Circuit City Stores, Inc (CC) and AutoZone, Inc (AZO) were today's most noteworthy downgrades:
Deutsche Bank downgraded Groupe Danone (NYSE: DA), Unilever (NYSE: UL) and Nestle (OTC: NSRGY) to Hold from Buy as the firm believes the three food producers will suffer from rising prices for agricultural commodities.
SMH Capital downgraded shares of TiVo (NASDAQ: TIVO) to Sell from Hold on valuation as the firm believes the market has already priced in considerable penetration of the new TIVO/Comcast bundled DVR into Comcast's (CMCSK) core digital sub base.
Matrix downgraded Circuit City Stores (NYSE: CC) to Strong Sell from Hold as the firm believes increasing competition is leading to lower selling prices and decreasing profits.
BMO Capital cut AutoZone (NYSE: AZO) to Underperform from Market Perform on expectations that higher gas prices will be a drag on discretionary product sales...
This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and watch out for more Battle of the Brands posts.
If you like ice cream, you're probably already in one camp or the other. Few people claim to love Ben & Jerry's peacenik-y, tied-up-and-twisted flavors equally as well as the upper-crust uber-richness of Haagen-Dazs' highly-crafted premium varieties.
Oddly, though both have such strong brand identity and have created corporate cultures that seem pure and fiercely independent, both are tiny units of much larger (and unsexy) food companies. Ben & Jerry's was acquired by Unilever plc (ADR) (NYSE: UL) in 2000, while Haagen-Dazs was acquired by Pillsbury in 1983, now a unit of the quite pedantic General Mills, Inc. (NYSE: GIS).
How is it that two ice cream companies that share so many similarities -- the same size and shape package, the same commitment to quality of ingredients, the same fierce attention to (and careful culling of) flavor rosters, the same expectations (that you'll eat a good portion of the pint in one sitting, probably alone), the same prices -- be so different? To an outsider who understood nothing of the singular pleasure of dipping a spoon into a fresh-from-the-freezer pint of a favorite flavor, well, you'd think the brands were interchangeable; that a given consumer would choose one over the other based only on the weekly specials at one's neighborhood grocery store. Au contraire, or as they say in Vermont, no way man.
This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and watch out for more Battle of the Brands posts.
I was preparing to make a sandwich recently, which for me is quite an undertaking. The ingredients need to be fresh, sliced to appropriate thickness and of the tastiest varieties. I got out all the fixin's and took hold of the appropriate tools, then I realized that I was missing one key ingredient. I was yet to procure the mayonnaise.
I went into the refrigerator where I knew I'd find the delectably smooth and scrumptious stuff. You can probably imagine my shock when I found not one but two brand new unopened squeeze bottles of mayonnaise right there on the door shelf in between the horse radish and the barbecue sauce. As if that wasn't trouble enough, when I reached in to take one of the bottles for my project, I realized that each of the bottles was a different brand. Oh the sheer unfairness of it, that meant I would have to decide which brand would appropriately bless my sandwich.
Rather than make a rash decision by simply grabbing a bottle and applying the dressing, I decided to carefully weigh my mayonnaise choice. After all, I wanted the perfect mayo for the perfect sandwich. I already knew that the two products were nearly identical in taste and texture. I needed to find the deeper meaning. I grasped both bottles, one in each hand, and carefully initiated my sandwich dressing analysis. Both bottles were plastic and totally squeezable. Each had appropriate tamper protection and a wide, flip-top cap that can be used to stand the bottle inverted. Each had a serving opening designed to apply the mayo in a flat ribbon outlay. The caps were blue and the bottles were clear. So far it was a dead heat.
This post is part of our Big Company, Small Town series, featuring large companies and the small towns in which they are headquartered.
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Laundry detergent manufacturers have done it again; 
This post is part of our 
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