According to this article at The Wall Street Journal, the major networks are trying to get as much of their advertising inventory sold ahead of the fall season. And who is doing the best? Would you believe that General Electric's (NYSE: GE) NBC network is doing pretty good in terms of its ad sales? I know that might be difficult to comprehend, considering the network's ratings erosion. Believe it or not, though, NBC has achieved a record when it comes to upfront ad sales. It apparently is the first network ever to move just about the sum total of its ad inventory during the springtime.
NBC has generated approximately $1.9 billion in upfront revenues. I think this is impressive, especially given the competition of Disney's (NYSE: DIS) ABC, CBS (NYSE: CBS), News Corp.'s (NYSE: NWS) Fox, and The CW, which is a partnership between Time Warner (NYSE: TWX) and CBS. However, there is an interesting detail in the article that goes beyond the headline and does explain NBC's success to a certain degree. The dynamics of the upfront have been affected by a reduction in inventory that will be available once the season gets started. Because of this, these ads, the so-called scatter market, are more expensive. So, ad buyers have a natural incentive to take out as much upfront inventory as possible.
I may have to call in sick for the remainder of the day. My second-favorite show in recent memory, Veronica Mars (number one is the U.S. version of The Office), has apparently met a premature end, as I 
As I noted last week, these are exciting days for television viewers as season and series finales are being fired at us every night. Meanwhile, every day, a major network unveils its scheduling plans for the upcoming fall season. As Maggie noted over at 
Tesla Roadster sets a record -- travels 313 miles on a single charge
Cramer on BloggingStocks: China's industrial focus helps lots of U.S. names 
Why do we have a weak dollar?
