BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[How well is NBC doing with ad sales?]]>http://www.bloggingstocks.com/2008/06/06/how-well-is-nbc-doing-with-ad-sales/http://www.bloggingstocks.com/2008/06/06/how-well-is-nbc-doing-with-ad-sales/http://www.bloggingstocks.com/2008/06/06/how-well-is-nbc-doing-with-ad-sales/#commentsFiled under: ,

According to this article at The Wall Street Journal, the major networks are trying to get as much of their advertising inventory sold ahead of the fall season. And who is doing the best? Would you believe that General Electric's (NYSE: GE) NBC network is doing pretty good in terms of its ad sales? I know that might be difficult to comprehend, considering the network's ratings erosion. Believe it or not, though, NBC has achieved a record when it comes to upfront ad sales. It apparently is the first network ever to move just about the sum total of its ad inventory during the springtime.

NBC has generated approximately $1.9 billion in upfront revenues. I think this is impressive, especially given the competition of Disney's (NYSE: DIS) ABC, CBS (NYSE: CBS), News Corp.'s (NYSE: NWS) Fox, and The CW, which is a partnership between Time Warner (NYSE: TWX) and CBS. However, there is an interesting detail in the article that goes beyond the headline and does explain NBC's success to a certain degree. The dynamics of the upfront have been affected by a reduction in inventory that will be available once the season gets started. Because of this, these ads, the so-called scatter market, are more expensive. So, ad buyers have a natural incentive to take out as much upfront inventory as possible.

Continue reading How well is NBC doing with ad sales?

How well is NBC doing with ad sales? originally appeared on BloggingStocks on Fri, 06 Jun 2008 18:25:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>ABCadvertisingbroadcast networksBroadcastNetworksCBSDISDisneyfear itselfFearItselfFoxGEGeneral ElectricGeneralElectricinthenewsNews Corp.NewsCorp.NWStelevisionThe CWTheCwupfrontsFri, 06 Jun 2008 18:25:00 EST<![CDATA[The CW unveils Veronica-free fall schedule]]>http://www.bloggingstocks.com/2007/05/17/the-cw-unveils-veronica-free-fall-schedule/http://www.bloggingstocks.com/2007/05/17/the-cw-unveils-veronica-free-fall-schedule/http://www.bloggingstocks.com/2007/05/17/the-cw-unveils-veronica-free-fall-schedule/#commentsFiled under: , ,

I may have to call in sick for the remainder of the day. My second-favorite show in recent memory, Veronica Mars (number one is the U.S. version of The Office), has apparently met a premature end, as I feared. The precedent has certainly established that critical acclaim and a rabidly loyal cult following aren't enough to save a show (I should know, as a fan of Arrested Development, My So-Called Life, Twin Peaks, Freaks and Geeks ... now I'm getting depressed). But the fat lady has merely warmed up and is waiting in the wings; while the snarky show about the teen P.I. isn't on the CW's fall schedule, it may be considered as a mid-season replacement. Frankly, I wish they'd just put all of us out of our misery. (Edit: Apparently life support has been pulled; the latest update indicates Veronica is officially canceled. Help me.)

Returning: America's Next Top Model, Beauty and the Geek, Everybody Hates Chris, Friday Night Smackdown, The Game, Girlfriends, One Tree Hill, Pussycat Dolls Present (midseason), Smallville, Supernatural.

Canceled: 7th Heaven, All of Us, Gilmore Girls, Reba, Runaway, Veronica Mars (?).

Continue reading The CW unveils Veronica-free fall schedule

The CW unveils Veronica-free fall schedule originally appeared on BloggingStocks on Thu, 17 May 2007 17:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>CBSFall TV scheduleFallTvScheduletelevision ratingsTelevisionRatingsThe CW networkTheCwNetworkTWXupfrontsVeronica MarsVeronicaMarsThu, 17 May 2007 17:15:00 EST<![CDATA[CBS and CW upfronts causing me stress]]>http://www.bloggingstocks.com/2007/05/15/cbs-and-cw-upfronts-causing-me-stress/http://www.bloggingstocks.com/2007/05/15/cbs-and-cw-upfronts-causing-me-stress/http://www.bloggingstocks.com/2007/05/15/cbs-and-cw-upfronts-causing-me-stress/#commentsFiled under: , , , , , , ,

As I noted last week, these are exciting days for television viewers as season and series finales are being fired at us every night. Meanwhile, every day, a major network unveils its scheduling plans for the upcoming fall season. As Maggie noted over at TiFaux.com, "It's like Christmas, only you don't get to open your presents for four months."

General Electric Co.'s (NYSE: GE) NBC was first to report yesterday, and there weren't many surprises. Walt Disney Co.'s (NYSE: DIS) ABC is in focus today, with only a handful of shows still on the bubble.

My stress level begins to build tomorrow when CBS Corp. (NYSE: CBS) makes its upfront decisions known to the world. At issue for me personally is How I Met Your Mother. This ratings-challenged Monday-night comedy that, while it isn't the best thing on television, is unique, quirky, and smart. The five core characters are all strangely likable, from ultra-modern Canadian woman Robin Scherbatsky (Cobie Smulders) to suspect Lothario Barney Stinson (the incomparable Neil Patrick Harris). Last night's season (hopefully not series!) finale wrapped up some plots, but left the future wide open. I only hope we get to see more of the gang next year and beyond -- especially since the audience (and the central character) has yet to meet the titular mother!

Continue reading CBS and CW upfronts causing me stress

CBS and CW upfronts causing me stress originally appeared on BloggingStocks on Tue, 15 May 2007 11:38:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>ABCCBSDISFOXGEHow I Met Your MotherHowIMetYourMotherNBCNWStelevisionThe CWTheCwTVTWXupfrontsVeronica MarsVeronicaMarsTue, 15 May 2007 11:38:00 EST