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Richard Branson courts Captain Sully: What's a hero worth?

Virgin Atlantic Airways Plane, Richard BransonA nice little story came out a couple of weeks ago but hasn't gotten much press, what with stimulus packages and "bad banks" and Jessica Simpson's alleged weight gain. Richard Branson, eccentric billionaire and founder of Virgin Atlantic Airways, is reaching out to Captain Chesley "Sully" Sullenberger, the pilot of US Airways Group (NYSE: LCC) Flight 1549, in hopes of putting the hero on the Virgin payroll.

Branson told a New York Daily News reporter, "We'll make him the best-paid pilot at Virgin -- we'll give him double [the salary of] anybody else. He also can become one of the astronauts in my intergalactic spaceship company. The man can write his own ticket with me ..." In response, a flattered "Sully" said he is weighing his options, which recently included a cover shot on People magazine.

Continue reading Richard Branson courts Captain Sully: What's a hero worth?

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Last updated: November 24, 2009: 07:42 AM

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