Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Activision Blizzard Inc. (NASDAQ: ATVID) sees strong Q1 results driven by Guitar Hero.
• Allegheny Technologies Inc. (NYSE: ATI) raised its Q2 earnings guidance ahead of its report.
• Cintas Corp. (NASDAQ: CTAS) strong Q4 and full-year results included a record quarterly revenue.
• Citigroup (NYSE: C) posted better-than-expected results despite a big loss on further write-downs.
• eBay Inc. (NASDAQ: EBAY) reported better-than-expected results and offered a soft outlook (see transcript).
• Fastenal Co. (NASDAQ: FAST) posted strong Q2 earnings despite the housing slump but lower revenues.
• Grainger Inc. (NYSE: GWW) posted strong Q2 results on expansion in Mexico and China.
• Harley-Davidson Inc. (NYSE: HOG) beat Q2 expectations despite profit and revenue declines.
• International Business Machines Corp. (NYSE: IBM) easily topped Wall Street earnings expectations.
• Johnson & Johnson (NYSE: JNJ) beat Q2 estimates and raised its full-year forecast (see transcript).
• Kimberly-Clark Corp. (NYSE: KMB) warned of lower Q2 earnings due to energy and distribution costs.
• Merrill Lynch & Co. (NYSE: MER) reported worse-than-expected Q2 results on further write downs.
• Microsoft Corp. (NASDAQ: MSFT) earnings surged but investors were put off by its full-year guidance.
• Procter & Gamble Co. (NYSE: PG) reaffirmed its guidance following the Kimberly-Clark warnings.
• United Technologies Corp. (NYSE: UTX) beat Q2 estimates, lifting shares from a recent 52-week low.
• ValueClick Inc. (NASDAQ: VCLK) posted weak results and warned about the second half of the year.

For more highlights from this week, see: Google, Intel, JPMorgan, Coca-Cola, Nokia and others

The earnings crunch continues next week. Among companies scheduled to report are Apple (NASDAQ: AAPL), Bank of America (NYSE: BAC), Merck (NYSE: MRK), Texas Intruments (NYSE: TXN), Caterpillar (NYSE: CAT), Halliburton (NYSE: HAL), United Parcel Service (NYSE: UPS), Wachovia (NYSE: WB), Yahoo! (NASDAQ: YHOO), Amazon (NASDAQ: AMZN), Anheuser-Busch (NYSE: BUD), AT&T Inc. (NYSE: T), McDonald's (NYSE: MCD), PepsiCo (NYSE: PEP), Pfizer (NYSE: PFE), Boeing (NYSE: BA), Hershey (NYSE: HSY), and Southwest Airlines (NYSE: LUV).

Visit AOL Money & Finance for more earnings coverage.

The bulls have scored another coup and laid the bears out on the streets just like it was Pamplona. Yep, there's no "Running of the Bears" after all. Oil rolled over for a third day and a more than $4.00 drop took oil futures back under $130.00. Financial stocks again lead the way on earnings and on a government mandated short squeeze. This may just be the start, or it could just be sharp short covering in stocks. One thing is for sure, there's plenty of good news and bad news to argue about.

Below are the unofficial closing bell levels for major index levels:

DJIA 11,429.48 +190.20 +1.69%
S&P 500 1,258.50 +13.14 +1.06%
NASDAQ 2,312.00 +27.15 +1.19%
10YR T-NOTE 4.038% (+0.104%)
52-WEEK LOWS
Top Analyst Upgrades
Top Analyst Downgrades

eBay Inc. (NASDAQ: EBAY) was one of the losers today after the company posted $0.43 EPS (non-GAAP) and $2.2 Billion in revenues, but mixed guidance ahead took shares of the online auction giant down by over 14% by the end of today in the final minutes to a 52-week low of $24.12.

Valueclick (NASDAQ: VCLK), an online marketing service company, announced preliminary Q2 revenue between $163 and $164 million compared to the company's prior guidance range of $166 to $170 million. VCLK is recently trading down $3.02 to $10.75 in pre-open trading.

VCLK overall option implied volatility of 65 was above its 26-week average of 58 according to Track Data, suggesting larger price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

MOST NOTEWORTHY: Valueclick, The Medicines Co and British Sky Broadcasting were today's noteworthy upgrades:

• Oppenheimer upgraded shares of Valueclick (NASDAQ:VCLK) to Outperform from Perform following the company's Q4 upside, as they believe the FTC investigation completed with no material penalties and that lead generation is stabilizing.
  
• Citigroup upgraded shares of The Medicines Co (NASDAQ:MDCO) to Buy from Hold following the solid Q4 results to reflect a better risk/reward profile and stabilizing PCI volume.
  
• Goldman raised its rating on British Sky Broadcasting (NYSE:BSY) to Buy from Sell and added shares to their Conviction Sell List as they see above-average upside at tough valuations.

OTHER UPGRADES:

• Goldman upgraded the U.S. Trucking Sector to Attractive from Cautious, also upgraded YRC Worldwide (NASDAQ:YRCW) and Arkansas Best (NASDAQ:ABFS) to Neutral from Sell.
  
• ING upgraded Novartis (NYSE:NVS) to Buy from Hold.

The U.S economy may be in for a period of sluggishness (we hope it's just cyclical sluggishness), but the internet continues its growth ramp, and with this in mind, ValueClick is worth an evaluation

ValueClick (NASDAQ: VCLK) is one of the world's largest and most diversified online marketing services companies.
Analysts see 2008 revenue increasing 15-20% following a likely 15-17% rise in 2007, as the internet continues to grab an increasing share of marketing budgets. Analysts also expect VCLK to add to its corporate customer base.

Meanwhile, the company's revenue mix remains favorable, and operating margins appear to have bottomed in 2007. Further, there's ample room for VCLK to broaden its international footprint. The Reuters F2007/F2008 EPS consensus estimates for VCLK are $0.71/$0.83.

I was doing some research work and surfing on the great tech blog, TechCrunch, when an article caught my eye. (Actually, I use techmeme to search for important tech stories and came across the aforementioned article -- but, that's not important right now.)

The article was about a $20 million infusion by the Carlyle Group and H.I.G. Ventures in a Southern California-based company named REVShare. Your friend and mine, Google (NASDAQ: GOOG), has made a push into Cost-Per-Action (CPA) advertising. CPA advertising is the holy grail for advertisers, because the advertiser only pays when an action he defines (like purchasing a product) occurs. This has long been a mainstay of internet advertising, as it's relatively easy to gauge such metrics. Commission Junction, part of ValueClick, (NASDAQ: VCLK) has been making a living at this for a long time (in relative web years). Television, on the other hand, has always been a slippery bugger.

MOST NOTEWORTHY: Texas Instruments, Check Point, Mobile Mini, Vineyard National Bancorp and TorreyPines were today's noteworthy downgrades:

• Jefferies downgraded shares of Texas Instruments (NYSE: TXN) to Hold from Buy, as they believe the company's fundamentals are weakening given the worse than anticipated share losses in the wireless segment. Shares were also lowered to Neutral from Overweight at JP Morgan, to Equal Weight from Overweight at Lehman, to Neutral from Outperform at Credit Suisse, and to Neutral from Buy at UBS to reflect the slowdown in the company's wireless growth.
  
• Check Point Software (NASDAQ: CHKP) was downgraded to Hold from Buy at Jefferies on valuation and highlights the difficult spending environment in 1H08 as well as the company's tough comps.
  
• Deutsche Bank downgraded shares of Mobile Mini (NASDAQ: MINI) to Hold from Buy following the company's negative preannouncement.
  
• Oppenheimer lowered Vineyard National Bancorp (NASDAQ: VNBC) to Neutral from Buy to reflect slower pace of balance sheet growth and lower gain-on-sale income estimates.
  
• JMP Securities downgraded TorreyPines (NASDAQ: TPTX) to Market Outperform from Strong Buy and said Tezampanel's lack of dose response and statistically significant pain free response will keep the stock in the "show me" category.

OTHER DOWNGRADES:

• JP Morgan downgraded ConocoPhillips (NYSE: COP) to Underweight from Neutral and Marathon Oil Corporation (NYSE: MRO) to Neutral from Overweight.
  
• UBS downgraded Zions Bancorporation (NASDAQ: ZION) to Neutral from Buy.
  
• Citigroup downgraded Kellogg Company (NYSE: K) to Hold from Buy.
  
• ThinkEquity downgraded ValueClick (NASDAQ: VCLK) to Source of Funds from Buy.

MOST NOTEWORTHY: The software sector, Ericsson, Paccar, Eni SpA and Valueclick were today's noteworthy downgrades:

• Bear Stearns downgraded the software sector to Underweight from Market Weight, citing valuations and increased risk to 2008 IT budgets.
  
• Ericsson (NASDAQ: ERIC) was downgraded to Equal Weight from Overweight at Lehman and to Neutral from Overweight at JP Morgan following the company's Q3 profit warning.
  
• Paccar (NASDAQ: PCAR) was downgraded to Underperform from Market Perform at Wachovia. The firm believes Street estimates are too high due to weaker-than-expected North American unit production.
  
• ABN Amro downgraded shares of Eni SpA (NYSE: E) to Sell from Hold as they expect the company to invest significantly more in its upstream activities than guidance suggests due to cost pressures.
  
• Oppenheimer downgraded ValueClick (NASDAQ: VCLK) to Neutral from Buy following the Q3 pre-announcement and guidance.

OTHER DOWNGRADES:

• Merrill downgraded Equity Lifestyle Properties (NYSE: ELS) to Neutral from Buy.
  
• Autodesk (NASDAQ: ADSK) was downgraded to Neutral from Buy at UBS.
  
• JP Morgan downgraded ACA Capital Holdings (NYSE: ACA) To Neutral from Overweight.
  
• Citigroup downgraded Vimpel Communications (NYSE: VIP) to Sell from Hold.
  
• Yahoo! (NASDAQ: YHOO) was downgraded to Hold from Buy at Gabelli.

Ericsson (NASDAQ: ERIC), a Swedish telecommunications and data communications systems and services, is recently down $11.98 to $28.95 in pre-open trading after announcing third-quarter net income fell 36% compared to a year ago on lower demand for network equipment.

Oppenheimer says: "The announcement is somewhat surprising given the company's upbeat comments at a technology analyst day on September 11."

ERIC over all option implied volatility of 34 is near is 26-week average of 33 according to Track Data, suggesting non-directional price risk.

ValueClick (NASDAQ: VCLK), an online marketing services company, is recently down $4.43 to $23.40 in pre-open trading after lowering third-quarter revenue and gross margin guidance.

VCLK over all option implied volatility of 72 is above its 26-week average of 53 according to Track Data, suggesting larger risks.

Daily options Update is provided by Stock Specialist Paul Foster of theflyonthewall.com.

MOST NOTEWORTHY: Abbott Labs, Barclays, SanDisk, Mission West Properties and Texas Instruments were today's noteworthy downgrades:

• Wachovia downgraded shares of Abbott Labs (NYSE: ABT) to Market Perform from Outperform reflect several challenges to the company's key franchises. In particular, Wachovia cites the potential delay of the drug-eluting stent Xience launch in the U.S. and decelerating growth of Humira.
  
• ABN Amro downgraded shares of Barclays (NYSE: BCS) to Hold from Buy to reflect the capital markets, lower UK bank non-interest income and higher bad debts.
  
• Oppenheimer downgraded shares of SanDisk Corporation (NASDAQ: SNDK) to Neutral from Buy as they expect many of the advantages that drove shares to unwind in Q4 and into 1H08.
  
• Mission West Properties (NYSE: MSW) was downgraded to Hold from Buy at Stifel, as they now believe the possibility of a sale is 50%/50% and could be pushed back to 1H08.
  
• Think Equity downgraded shares of Texas Instruments (NYSE: TXN) to Source of Funds from Accumulate as they believe competition could hinder Q4 and 2008 growth for wireless.

OTHER DOWNGRADES:

• Citigroup downgraded Xyratex Ltd (NASDAQ: XRTX) and Valueclick (NASDAQ: VCLK) to Hold from Buy.
  
• Piper downgraded Nasdaq Stock Market (NASDAQ: NDAQ) to Market Perform from Outperform.
  
• Lehman downgraded Burlington Northern Santa Fe Corp (NYSE: BNI) to Equal Weight from Overweight and CSX Corporation (NYSE: CSX) to Underweight from Equal Weight.
  
• UBS downgraded Molson Coors (NYSE: TAP) to Neutral from Buy.

Clear, the FAA-approved E-Z pass-like program for air travelers that allows them to bypass the screening and feel-up process, is preparing to launch its first marketing campaign.

Procter & Gamble (NYSE:PG) has assembled a sketch-comedy cast to prep a pilot for a television show that will promote its products. If it works, the advertainment could be picked up by a cable network.

Honda (NYSE:HMC) is hot to move beyond its dominance of boomer buyers to reach Gen-Xers. The median age of Accord buyers is 54, and the company hopes to pull in a younger skew for the redesigned Accord. Watch the ads for more flash and contemporary music.

The Admarket index of the top 50 marketer, media and agency companies is down 4.3% from its 52-week high. Biggest losers are Valassis (NYSE:VCI) (-54%), McClatchy Co. (NYSE:MNI) (-49.9%) and ValueClick (NASDAQ:VCLK) (-41.3%).

Toyota (NYSE:TM) is leveraging its heightened NASCAR involvement (Joe Gibbs' team- he'll get 'er done!) with a new ad campaign. The company hopes to convince this country's car buyers that Toyota is an American brand.

Chase Norlin has spent over a decade in the online space. For example, he was a senior business development executive at ValueClick (NASDAQ: VCLK). He also served as an executive at InfoSpace (NASDAQ: INSP). Oh, and he also helped to create Sony's (NYSE: SNE) first online photo sharing service.

His latest gig: Pixsy. It's a fast-growing company in the online video space.

Well, this week, I had a chance to catch up with Chase.

Q: How are things at Pixsy?

A: Image and Video Search are the fastest growing consumer search verticals on the web. In fact, Image Search is 10% of Google's (NASDAQ: GOOG) traffic and grows 100% every year. We said early on, "if image and video search are so popular, why doesn't every website have it?" And that's the driving growth behind our business. Pixsy is unique in that we can provide image and video search to a website, under their brand, with content tailored to that specific vertical, and enable that site to have their media searched or combined with the Pixsy index. All of this provides great value to publishers: new search traffic, users stay on the site longer, new content tailored to that site, and new ad inventory is created. Additionally, the service provides great value to content providers as they receive free, targeted traffic from users performing image and video search queries. We now have a backlog of 8,000 providers trying to get content into the Pixsy index as a result.

MOST NOTEWORTHY: The energy & petroleum sector, BP PLC, BG Group, Check Point and ValueClick were today's noteworthy upgrades:

• Bernstein upgraded Talisman Energy Inc (NYSE: TLM) to Outperform from Market Perform on valuation and potential exploration success in Vietnam and raised Anadarko Petroleum Corporation (NYSE: APC), Devon Energy Corporation (NYSE: DVN) and EOG Resources Inc (NYSE: EOG) to Market Perform from Underperform on improving gas fundamentals.
• Bernstein also upgraded shares of BP PLC (NYSE: BP) and BG Group (NYSE: BRG) to Outperform from Market Perform.
• Check Point Software Technologies (NASDAQ: CHKP) was upgraded to Outperform from Market Perform at Friedman Billings, citing checks that indicate a strong product cycle for the company's beefed up VPN/firewall product portfolio.
• ValueClick (NASDAQ: VCLK) was upgraded at Citigroup to Buy from Hold on valuation, as they believe the recent correction provides a compelling entry point.

OTHER UPGRADES:

• Merrill Lynch upgraded shares of Alcoa Inc (NYSE: AA), Alumina Ltd (NYSE: AWC) and Century Aluminum Company (NASDAQ: CENX) to Buy from Neutral and shares of Southern Copper Corporation (NYSE: PCU) to Neutral from Sell.
• JP Morgan upgraded shares of Tempur Pedic International (NYSE: TPX) to Overweight from Neutral.
  
• Infineon Technologies (NYSE: IFX) was upgraded to Outperform from Neutral at Credit Suisse.

MOST NOTEWORTHY: Websense (WBSN), OSI Pharma (OSIP), Gap (GPS), Tiffany & Co (TIF) and Callaway Golf (ELY) were today's more noteworthy upgrades:

• Jefferies upgraded Websense (NASDAQ: WBSN) to Hold from Underperform to reflect the strong recent results from SurfControl as well as the possibility for 2H software seasonality.

• Lehman upgraded shares of OSI Pharma (NASDAQ: OSIP) to Overweight from Underweight on valuation as well as expectations for price increases and growth in Europe.

• Susquehanna upgraded shares of Gap (NYSE: GPS) to Positive from Neutral citing management's ability to control costs & manage inventories, share buybacks, and streamlining of organizational structure.
  

• Tiffany & Co (NYSE: TIF) was upgrade to Accumulate from Neutral at Buckingham based on valuation and strong worldwide luxury trends outside of Japan.

• Matrix upgraded shares of Callaway Golf (NYSE: ELY) to Strong Buy from Hold to reflect positive fundamentals and the recent share weakness...

OTHER UPGRADES:

• Valueclick (NASDAQ: VCLK) was upgraded to Buy from Hold at Needham.

• WestLB raised Swisscom (NYSE: SCM) to Add from Hold and Ericsson (NASDAQ: ERIC) to Buy from Hold.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

There is an interesting piece out of comScore today. The company released its Top 50 Web Rankings for July, and Time Warner Inc.'s (NYSE: TWX) AOL property of Advertising.com looks like it kicked some you know what.

In July, Advertising.com remained on the top of the Ad Focus ranking from comScore. The advertising audience of 180 million Americans tracked put AOL's Advertising.com as #1 with 158,905 unique visitors, above ValueClick (NASDAQ: VCLK) with 131.9 million users and both Google and Yahoo! having more than 131 million uniue visitors.

It reached some 88% of the more than 180 million Americans online that comScore measures results from. Google's (NASDAQ:GOOG) Ad Network, which includes Google Adwords and Google AdSense Programs, joined the ranking this month at number four, reaching 73 percent of the U.S. online population. That number is actually shocking if you read it. It isn't on the number of ads, but it is on the reach. The Time Warner Network is also #3 on the list as far as unique users: 1) Yahoo! (NASDAQ: YHOO) with 133,428,000, 2) Google Sites with 123,892,000 and 3) Tme Warner Network with 123,702,000, and 4) Microsoft (NASDAQ: MSFT) with 118,154,000 uniques.

Maybe Dick Parsons can roll back some of that soft guidance for the AOL unit, although this isn't the same measurement. Be very clear that this isn't tracking the total time and the like, but that is a substantial number and leaves room for some further exploitation of AOL from Time Warner. If it does follow my belief that AOL will become a unit via the tracking stock toward the end of the year, then AOL should try to keep those metrics higher and higher.

Jon Ogg can be reached at jonogg@247wallst.com.