Analyst Upgrades

• Air Products (APD) to buy from hold at Deutsche Bank.
• Zimmer (ZMH) to outperform from neutral at RW Baird.
• SunPower (SPWRA) to buy from hold at Jefferies.
• Brocade (BRCD) to buy from hold at Wunderlich and at ThinkEquity.
• Duke Energy (DUK) to neutral from underperform at BofA/Merrill.
• NewStar Financial (NEWS) to outperform from market perform at Keefe Bruyette.
• Hormel Foods (HRL) to hold from sell at Soleil.
• Inspire Pharma (ISPH) to hold from sell at Duncan-Williams.
• Alnylam (ALNY) to buy from neutral at Roth Capital.
• Weight Watchers (WTW) to equal weight from underweight at Morgan Stanley.
• Raytheon (RTN) and Toreador Resources (TRGL) to outperform from sector perform at RBC Capital.

Online marketing specialist ValueClick (VCLK) is scheduled to unveil its fourth-quarter earnings after Tuesday's closing bell. Ahead of the announcement, analysts surveyed by Thomson Reuters are anticipating a profit of 23 cents per share, on average, which would represent an improvement over ValueClick's year-ago earnings of 18 cents per share.

ValueClick has a strong history in the earnings spotlight, having surpassed analysts' bottom-line expectations in each of the past four quarters. However, a quick scan of the stock's sentiment backdrop reveals a nearly palpable pessimism among both traders and analysts.

"Nowadays, internet marketing is adjustable, very profitable and works in real time; technology innovations now allow marketers to identify unique (or individual) users to a site," notes Karim Rahemtulla.

The contributing editor to White Cap Research Group explains, "One stock poised to benefit from these developments is ValueClick (VCLK). The company's sole purpose is to turn each click on a website into profits.

"The advancements in online market technology let marketers gauge how long someone spent on each page, whether they clicked on a link or made a purchase.

Analyst Upgrades

• FBR Capital upgraded Franklin Resources (BEN) to outperform from market perform and raised its target price for shares to $127 from $105 to reflect its belief the company is well positioned in the current environment.
• UBS upgraded Nuance (NUAN) to buy from neutral and has an $18 price target on the stock. The firm upgraded shares based on valuation and believes the company could be an acquisition target.
• Morgan Stanley upgraded DryShips (DRYS) to equal weight from underweight and has a $5.50 target on the stock. The firm cites the firmer ultra-deepwater drilling market for the upgrade.
• Becton Dickinson (BDX) was upgraded to neutral from sell at Goldman.
• Edwards Lifesciences (EW) was upgraded to market perform at Rodman & Renshaw.
• Arkansas Best (ABFS) was upgraded to neutral from underperform at BofA/Merrill.

Analyst Upgrades

• Credit Suisse upgraded AT&T (T) to outperform from neutral and has a $35 target on the stock. Credit Suisse believes the impact from AT&T's loss of iPhone exclusivity will be less than expected and that the stock should benefit from its earnings growth and dividend yield.
• Goldman upgraded Freeport McMoRan (FCX) to buy from neutral and raised its price target to $94 from $79 based on improving copper fundamentals.
• Benchmark Co. upgraded Valueclick (VCLK) to vuy from hold on expectations Google Instant (GOOG) could drive marketing traffic. The firm raised its target price for Valueclick shares to $15 from $11.
• Best Buy (BBY) was upgraded to outperform from perform at Oppenheimer.
• Research In Motion (RIMM) was upgraded to buy from sell at Societe Generale.
• CarMax (KMX) was upgraded to outperform from market perform at Wells Fargo.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Abercrombie & Fitch Co. (ANF) lower Q4 earnings topped estimates and same-store sales also declined.
• Campbell Soup Co. (CPB) reaffirmed its earnings outlook but lowered its revenue forecast for the full year.
• Daimler AG (DAI) provided guidance for the year that included slashing its dividend, sending shares lower.
• Dell Inc. (DELL) lower Q4 earnings beat estimates by a penny but it didn't offer guidance, sending shares lower.
• Goodyear Tire & Rubber Co. (GT) easily topped Q4 earnings estimates and revenue increased as well.

Analyst Upgrades

• Oppenheimer upgraded Home Depot (HD) to outperform from perform on expectations that comp sales growth in the home improvement retail sector will accelerate. The firm has a $37 price target for Home Depot shares. The firm also reiterates an outperform rating on Lowe's (LOW).
• UBS upgraded Mattel (MAT) to buy from neutral, citing solid demand in core brands, strong free cash flow and improved cost structure, among other reasons. The firm raised its target to $26 from $21.
• Thomas Weisel upgraded Dreamworks (DWA) to overweight from market weight, citing upcoming releases and increased international expectations. The firm raised its target to $47 from $40.
• TD AmeriTrade (AMTD) was upgraded to outperform from market perform at FBR Capital.
• Whole Foods (WFMI) was upgraded to overweight from neutral at JPMorgan.
• Whiting Petroleum (WLL) was upgraded to overweight from equal weight at Barclays.

Analyst Upgrades

• Deutsche Bank upgraded PNC Financial (PNC) to buy from hold on valuation as it believes the recent pullback in shares provides a buying opportunity. The firm raised its target on shares to $57 from $45.
• Kaufman Bros. upgraded Expedia (EXPE) to buy from hold on valuation as it finds the risk/reward on shares attractive following the company's Q4 results and believes revenue margin concerns are overblown. The firm has a $27 price target on the stock.
• Jesup & Lamont upgraded Chipotle Mexican Grill (CMG) to hold from sell following the company's Q4 results to reflect its improving traffic trends. The firm raised its target on shares to $96 from $81. Shares were also upgraded at BofA/Merrill to buy from neutral.
• Rio Tinto (RTP) was upgraded to outperform from neutral at Credit Suisse.
• FirstEnergy (FE) was upgraded to hold from underperform at Jefferies.
• Marriott (MAR) was upgraded to perform from underperform at Oppenheimer.

Analyst upgrades:

• Keefe Bruyette upgraded Intercontinental Exchange (NYSE: ICE) to Market Perform from Underperform following the company's in-line quarter and extended buyback. The firm raised its target price on shares to $103 from $98.
• Merriman upgraded Cree (NASDAQ: CREE) to Buy from Neutral after transitioning coverage of the stock as it believes HB-LED chips are gaining momentum and that the company can top its recently raised guidance.
• Deutsche Bank upgraded Glatfelter (NYSE: GLT) to Buy from Hold following the company's Q2 results due to falling net debt levels and valuation. The firm raised its target on shares to $14 from $8.
• Corporate Executive Board (NASDAQ: EXBD) was upgraded to Neutral from Underperform at Baird.
• Cognizant (NASDAQ: CTSH) was upgraded to Buy from Neutral at Goldman.
• Unit Corp. (NYSE: UNT) was upgraded to Buy from Sell at Jesup & Lamont.

Analyst upgrades:

• UBS upgraded Dollar Tree (NASDAQ: DLTR) to Buy from Neutral but lowered its target to $42 from $45 following the solid Q4 report. The firm expects Dollar Tree's cost containment to continue. JP Morgan upgraded shares to Overweight from Neutral on valuation as it believes the recent pullback is overdone and the company set achievable FY09 guidance. The firm has a $43 target on the stock.
  
• JP Morgan also upgraded Smithfield Foods (NYSE: SFD) to Overweight from Neutral on valuation as they find the stock oversold at current levels.
  
• KeyBanc upgraded Nordson (NASDAQ: NDSN) to Hold from Underweight based on valuation, strong balance sheet and cost reductions, and a solid track record of execution.
• Philips Electronics (NYSE: PHG) was upgraded to Neutral from Underweight at HSBC.
  
• Aeropostale (NYSE: ARO) was raised to Equal Weight from Underweight at Barclays.
  
• Carter's (NYSE: CRI) was upgraded at Goldman to Neutral from Sell.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Activision Blizzard Inc. (NASDAQ: ATVID) sees strong Q1 results driven by Guitar Hero.
• Allegheny Technologies Inc. (NYSE: ATI) raised its Q2 earnings guidance ahead of its report.
• Cintas Corp. (NASDAQ: CTAS) strong Q4 and full-year results included a record quarterly revenue.
• Citigroup (NYSE: C) posted better-than-expected results despite a big loss on further write-downs.
• eBay Inc. (NASDAQ: EBAY) reported better-than-expected results and offered a soft outlook (see transcript).
• Fastenal Co. (NASDAQ: FAST) posted strong Q2 earnings despite the housing slump but lower revenues.
• Grainger Inc. (NYSE: GWW) posted strong Q2 results on expansion in Mexico and China.
• Harley-Davidson Inc. (NYSE: HOG) beat Q2 expectations despite profit and revenue declines.
• International Business Machines Corp. (NYSE: IBM) easily topped Wall Street earnings expectations.
• Johnson & Johnson (NYSE: JNJ) beat Q2 estimates and raised its full-year forecast (see transcript).
• Kimberly-Clark Corp. (NYSE: KMB) warned of lower Q2 earnings due to energy and distribution costs.
• Merrill Lynch & Co. (NYSE: MER) reported worse-than-expected Q2 results on further write downs.
• Microsoft Corp. (NASDAQ: MSFT) earnings surged but investors were put off by its full-year guidance.
• Procter & Gamble Co. (NYSE: PG) reaffirmed its guidance following the Kimberly-Clark warnings.
• United Technologies Corp. (NYSE: UTX) beat Q2 estimates, lifting shares from a recent 52-week low.
• ValueClick Inc. (NASDAQ: VCLK) posted weak results and warned about the second half of the year.

For more highlights from this week, see: Google, Intel, JPMorgan, Coca-Cola, Nokia and others

The earnings crunch continues next week. Among companies scheduled to report are Apple (NASDAQ: AAPL), Bank of America (NYSE: BAC), Merck (NYSE: MRK), Texas Intruments (NYSE: TXN), Caterpillar (NYSE: CAT), Halliburton (NYSE: HAL), United Parcel Service (NYSE: UPS), Wachovia (NYSE: WB), Yahoo! (NASDAQ: YHOO), Amazon (NASDAQ: AMZN), Anheuser-Busch (NYSE: BUD), AT&T Inc. (NYSE: T), McDonald's (NYSE: MCD), PepsiCo (NYSE: PEP), Pfizer (NYSE: PFE), Boeing (NYSE: BA), Hershey (NYSE: HSY), and Southwest Airlines (NYSE: LUV).

Visit AOL Money & Finance for more earnings coverage.

Valueclick (NASDAQ: VCLK), an online marketing service company, announced preliminary Q2 revenue between $163 and $164 million compared to the company's prior guidance range of $166 to $170 million. VCLK is recently trading down $3.02 to $10.75 in pre-open trading.

VCLK overall option implied volatility of 65 was above its 26-week average of 58 according to Track Data, suggesting larger price movement.

Option Update is provided by Stock Specialist Paul Foster of theflyonthewall.com

ValueClick Inc. (NASDAQ: VCLK) shares are trading higher this morning after analysts from Robert W. Baird and Oppenheimer upgraded the stock to "Outperform" from "Neutral" and "Outperform" from "Perform," respectively. VCLK disclosed yesterday that it will pay the Federal Trade Commission $2.9 million to settle a dispute over its lead-generation practices. Both firms raised their ratings afterwards, believing that with the investigation behind it, VCLK can focus on growing the lead-generation business to get back on track. If you think that the company won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on VCLK.

After hitting a one-year high of $36.70 in May, the stock hit a one-year low of $17.07 in January. VCLK opened this morning at $23.41. So far today the stock has hit a low of $22.35 and a high of $23.44. As of 10:45, VCLK is trading at $22.99, up $1.31 (6.0%). The chart for VCLK looks bullish but deteriorating slightly, while S&P gives the stock a neutral 3 STARS (out of 5) hold rating.

For a bullish hedged play on this stock, I would consider a March bull-put credit spread below the $20 range. A bull-put credit spread is an options position that combines the purchase and sale of put options to hedge risk in case the stock doesn't do what you think but still leverage nice returns. For this particular trade, we will make a 13.6% return in just five weeks as long as VCLK is above $20 at March expiration. ValuClick would have to fall by more than 13% before we would start to lose money. Learn more about this type of trade here.

VCLK hasn't been below $20 by more than a few cents in the past year and has shown support around $20.75 recently. This trade could be risky if the US economy continues to worsen, but even if that happens, this position could be protected by the support the stock might find right at $20, where it has bounced a few times in the past quarter.

Brent Archer is an options analyst and writer at Investors Observer.

DISCLOSURE: Mr. Archer owns and/or controls diversified portfolios of long and short stock and option positions that may include holdings in companies he writes about. At publication time, Brent neither owns nor controls positions in VCLK.

MOST NOTEWORTHY: Valueclick, The Medicines Co and British Sky Broadcasting were today's noteworthy upgrades:

• Oppenheimer upgraded shares of Valueclick (NASDAQ:VCLK) to Outperform from Perform following the company's Q4 upside, as they believe the FTC investigation completed with no material penalties and that lead generation is stabilizing.
  
• Citigroup upgraded shares of The Medicines Co (NASDAQ:MDCO) to Buy from Hold following the solid Q4 results to reflect a better risk/reward profile and stabilizing PCI volume.
  
• Goldman raised its rating on British Sky Broadcasting (NYSE:BSY) to Buy from Sell and added shares to their Conviction Sell List as they see above-average upside at tough valuations.

OTHER UPGRADES:

• Goldman upgraded the U.S. Trucking Sector to Attractive from Cautious, also upgraded YRC Worldwide (NASDAQ:YRCW) and Arkansas Best (NASDAQ:ABFS) to Neutral from Sell.
  
• ING upgraded Novartis (NYSE:NVS) to Buy from Hold.

Valueclick (NASDAQ: VCLK) is up 10% on stronger-than-expected earnings.

Baidu (NASDAQ: BIDU) is up almost 7% on a good fourth quarter.

Comcast (NASDAQ: CMCSA) is up 10% on strong earnings and a new dividend.

Netgear (NASDAQ: NTGR) is off almost 9% on weak guidance.

Network Appliance (NASDAQ: NTAP) is down over 3% on lower than expected Q1 guidance.

Douglas A. McIntyre is an editor at 247wallst.com.