New technology spawns still more technology. Such is the case with smart phones. Entrepreneurs have found a way to facilitate buying with your smart phone. Companies like Intuit (INTU) and VeriFone (PAY) have created a card reader that can be inserted into your iPhone (AAPL) or other smart phone. Then you can swipe a credit card through the reader and use it to make online purchases.

The potential of this new technology is enormous. Analysts estimate that the industry will grow to $11 billion this year.

"You may currently use your smartphone for making calls, checking the Internet and snapping the occasional photo; but wouldn't it be convenient if it served as a credit card as well?" asks Dr. Melvin Pasternak.

The editor of Double-Digit Trading suggests, "Sound unreal? It's not. Mobile banking is a new and fast-growing trend. And one company making this possible is VeriFone Systems (PAY).

"Using small chips that emit short-wave signals, banking information can be securely transmitted from your smartphone to the cash register. You can make purchases by simply waving your phone over the store's chip.

VeriFone (PAY), which develops electronic payments technologies, posted $261 million in revenues for the third quarter, which is the highest in the company's history. It represents a nice 24% increase over the year. What's more, non-GAAP earnings went from $0.26 per share to $0.36 per share. The consensus was for earnings of $0.30 and revenues of $248.8 million.

All in all, the fiscal first-quarter results for VeriFone (PAY), which makes payments technologies, were in-line with expectations. As a result, the stock price is unchanged in today's trading.

In the quarter, VeriFone reported profits of $10.6 million, or $0.12 per share, which is up from a loss of $182.6 million, or $2.16 per share in the same period a year ago. Revenues climbed 4.4% to $223.4 million and gross margins went from 32.4% to 36.7%.

Jack Dorsey is accustomed to dealing in small. In 2006, he co-founded social media sensation Twitter, which traffics in content bites that are no more than 140 characters in length. He left his position as CEO a year ago (and remains chairman) and is now focusing on his newest endeavor: mobile payments. He came up with the idea for his new company, Square, a year ago and hopes it will revolutionize how money is exchanged.

The first product that Square is bringing to market lives up to its name: it's a small cube-shaped credit card terminal that can plug into an iPhone's headset jack. The problem that the device is intended to solve is the swift and easy transaction of credit card payments for anyone. It was inspired by the plight of Dorsey's friend, Jim McKelvey, a glass artist who lost a $2,000 sale because he couldn't accept credit card payments.

In last week's preview we took a peek at expectations for Campbell Soup earnings, but now the company is scheduled to report fiscal fourth quarter results this coming Thursday. With Krispy Kreme also among the handful of companies scheduled to report this week, we may yet see whether consumers are turning to comfort foods in these uncertain times.

Campbell Soup Co. (NYSE: CPB), the world's biggest soup maker, is still expected by analysts surveyed by Thomson Financial to post net income of 25 cents per share (up 44.0% from a year ago) on revenue of $1.7 billion (up 7.4%). The Camden, N.J.-based company has just missed earnings estimates in the past few quarters. Its long-term EPS growth forecast is 7.9%, which is less than the industry average, but about the same as rivals Kraft Foods (NYSE: KFT) and HJ Heinz (NYSE: HNZ). The analysts' consensus recommendation is currently to buy Campbell.

Hip, Canadian apparel retailer Lululemon Athletica Inc. (NASDAQ: LULU) is also anticipated to be a big earnings gainer when it reports this week. Net income is expected to come in at 13 cents per share (up 46.2% from a year ago) on revenue of $88.2 million (up 50.3%). Lululemon met expectations when it reported 12 cents per share in the previous quarter. Its long-term EPS growth forecast is a healthy 40.2%, which is better than the industry average and that of rival Under Armour Inc. (NYSE: UA). The analysts' consensus recommendation is currently to buy Lululemon.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Amgen Inc. (NASDAQ: AMGN) earnings potential due to its denosumab is expected to rise substantially.
• Barnes & Noble Inc. (NYSE: BKS) beat low Q2 expectations but forecast a loss in Q3.
• BJ's Wholesale Club Inc. (NYSE: BJ) beat Q2 profit estimates and announced share buybacks.
• BWAY Holding Co. (NYSE: BWY) topped Q3 expectations on cost containment and increased productivity.
• Fuqi International Inc. (NASDAQ: FUQI) beat Q2 expectations and offered Q3 and full-year guidance.
• Gap Inc. (NYSE: GPS) reported higher Q2 earnings but lower sales, dragged down by Old Navy.
• Hewlett-Packard Corp. (NYSE: HPQ) reported strong Q3 earnings results due to its global reach.
• Home Depot Inc. (NYSE: HD) Q2 results fell more than expected, but it reaffirmed its earnings forecast.
• Lehman Brothers Holdings Inc. (NYSE: LEH) may post preliminary results (another loss) before Sept.
• Lowe's Cos. Inc. (NYSE: LOW) posted better-than-expected Q2 profits but offered a cautious sales forecast.
• Pacific Sunwear of California Inc. (NASDAQ: PSUN) weak guidance lead to analyst downgrades.
• Salesforce.com Inc. (NYSE: CRM) posted strong Q2 results and announced an aquisition.
• VeriFone Holdings Inc. (NYSE: PAY) offered a positive outlook, which sent shares soaring.

For more highlights from this week, see: Hershey, Heinz, Burger King, Foot Locker, Saks and others

Upcoming quarterly reports include Big Lots (NYSE: BIG), Borders (NYSE: BGP), Rio Tinto (NYSE: RTP), Tivo (NASDAQ: TIVO), Novell (NASDAQ: NOVL), Dell (NASDAQ: DELL), Sears (NASDAQ: SHLD), and Tiffany (NYSE: TIF).

Visit AOL Money & Finance for more earnings coverage.

MOST NOTEWORTHY: Oracle, VeriFone and Air France were today's noteworthy downgrades:

• JMP Securities said checks indicate Oracle's (NASDAQ:ORCL) business is slowing along with enterprise software spending. The firm downgraded shares to Market Outperform from Strong Buy.
  
• VeriFone (NYSE:PAY) was downgraded to Neutral from Buy at Merrill Lynch following its announcement it would restate 2007 financials due to errors.
  
• Goldman lowered its rating on Air France (NYSE:AKH) to Neutral from Buy to reflect lower revenue and higher fuel cost assumptions.

OTHER DOWNGRADES:

• Punk Ziegel downgraded Lehman (NYSE:LEH), Goldman (NYSE:GS) and Bear Stearns(NYSE:BSC) to Sell from Market Perform. Banc of America lowered Tiffany (NYSE:TIF) To Neutral from Buy.
  

Ouch. I hate it when stocks I hold lose half of their worth in one day. Thankfully, I don't own VeriFone (NYSE: PAY), but I used to own Israeli firm Lipman Electronic Engineering, back when I was at the hedge fund. It was a value play and it paid me handsomely.

I don't think VeriFone would say the same thing.

You see, VeriFone bought Lipman in 2006 and announced yesterday that it believes it overstated its profit for the first three quarters of this year by $30 million. To gauge how big a gaffe this really was, $30 million is equivalent to 80% of their total profit.

Ouch.

MOST NOTEWORTHY: Marriott International (MAR), VeriFone Holdings, Inc (PAY), Generex Biotechnology Corp (GNBT), Quality Systems, Inc (QSII) and Owens Corning (OC) were today's noteworthy initiations:

• Friedman Billings views Marriott International's (NYSE: MAR) relatively low-risk, capital efficient fee income model as an attractive investment opportunity and started shares with an Outperform rating.

• Wedbush believes VeriFone Holdings (NYSE: PAY) is on the highest quality names in the space given the company's superior growth, high margins and consistent execution and started shares with a Strong Buy rating.

• Rodman believes Generex Biotech's (NASDAQ: GNBT) oral insulin, Oral-lyn could be a significant player in the non-injectable insulin market and initiated shares with an Outperform rating.

• Quality Systems (NASDAQ: QSII) was initiated with a Market Weight rating at Thomas Weisel.

• Morgan Keegan started Owens Corning (NYSE: OC) with a Market Perform rating citing the slowdown in the North American housing market.

OTHER INITIATIONS:

• William Blair started Cepheid (NASDAQ: CPHD) with an Outperform rating.

• Kaufman started Glu Mobile Inc (NASDAQ: GLUU) with a Buy rating.

• Fuel Tech Inc (NASDAQ: FTEK) was started with a Buy rating.

• Wedbush initiated shares of Hypercom Corp (NYSE: HYC) with a Hold rating.

• Archer Daniels Midland Co (NYSE: ADM) was initiated with an Accumulate rating at Buckingham.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

Here is a quick look at this upcoming holiday shortened week.

Monday May 28

• Markets closed for Memorial Day holiday.
• PDUFA date for MedImmune Inc's (NASDAQ: MEDI) sBLA for CAIV-T.

Tuesday May 29

• Cisco Systems Inc (NASDAQ: CSCO) to hold webcast at 4:30pm to discuss newly announced Mobility Solutions.
• Verifone Holdings Inc (NYSE: PAY) to report Q2 earnings; conference call at 4:30pm.
• BMC Software Inc (NYSE: BMC) to report Q4 earnings; conference call at 5pm.

Wednesday May 30

• Polo Ralph Lauren Corporation (NYSE: RL) to report Q4 earnings; conference call at 9am.
• ExxonMobil Corporation (NYSE: XOM) to hold shareholders meeting at 10am.

Thursday May 31

• Tiffany & Co. (NYSE: TIF) to report Q1 earnings; conference call at 8:30am.
• Costco Wholesale Corporation (NASDAQ: COST) to report Q3 earnings; conference call at 11am.
• Dell Inc (NASDAQ: DELL) to report Q1 earnings after market close.
• Novellus Systems Inc (NASDAQ: NVLS) to hold mid-quarter update conference call at 4:30pm.

Friday June 1

• Weyerhauser Company (NYSE: WY) to hold analyst meeting at 9am.

MOST NOTEWORTHY: Several stocks in the video game sector were today's noteworthy initiations:

• UBS initiated shares of Activision, Inc (NASDAQ: ATVI), THQ Inc (NASDAQ: THQI) and GameStop Corp (NYSE: GME) with Buy ratings. Electronic Arts Inc (NASDAQ: ERTS) and Take-Two Interactive Software, Inc (NASDAQ: TTWO) were initiated with Neutral ratings...

OTHER INITIATIONS:

• Aeropostale, Inc (NASDAQ: ARO) was initiated at CIBC with a Sector Outperform rating.

• NYSE Euronext (NYSE: NYX) was started with a Sell rating and $75 target at Banc of America.

• Wachovia initiated VeriFone Holdings, Inc (NYSE: PAY) with an Outperform rating.

• CastlePoint Holdings (NASDAQ: CPHL) was started at both Keefe Bruyette and Friedman Billings with an Outperform rating.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

Cramer has another Christmas play on MAD MONEY tonight. He called it the 12 days of Cramer, in other words, stocks that are unusual beneficiaries of the Christmas season.

VeriFone Holdings, Inc. (NYSE:PAY): for point of sale machines (the ones at the grocery store) with 63% of POS (point of sale, not 'piece of s...' like on instant messengers) self swipers in the US. Valuation is cheap at barely 1-times growth and 25-times forward earnings.

Cramer's other picks are going to be later in the week.