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NBC's Today Show is running a story this morning on the $100 fill-up. With gas prices hitting over $4.50 a gallon in some places, anyone with a tank that takes more than 22 gallons could find themselves topping two figures when they go to the gas station.
Since my tank is 20 gallons, I have not had that experience yet. But there are many people who have. I can only imagine that the first time someone spends over $100 to fill up their tank fills him or her with different emotions. Three that come to mind are anger, frustration, and a sense of helplessness. I know that more people are turning to motor scooters, such as the Vespa, which get 70 miles per gallon to get around.
But if your vehicle takes more than 22 gallons, it may be that you need more room than a scooter can provide. Have you reached that $100 a tank threshold? How do you feel about it? Are you doing anything differently as a result?
Peter Cohan is President of Peter S. Cohan & Associates. He also teaches management at Babson College and edits The Cohan Letter
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