Eventually, you have to venture outside no matter how cold it is. To stay warm, you'll need to bundle up, and what better brand to bundle up with than the North Face?

This leading cold-weather gear brand is made by VF Corp. (VFC), which also makes well-known clothing brands like Wrangler jeans, Vans shoes and JanSport luggage. The stock's been on a tear of late, climbing 33% over the past six months.

If you live practically anywhere east of the San Andreas Fault, you know about the deep freeze biting the nation. Temperatures in many areas of the country have been way below normal this winter, especially in the Midwest and East Coast, and unfortunately, many meteorologists think the 2010 cold front will bring plenty of chilly nights before it makes its welcome departure.

According to the 2010 Farmers' Almanac, this winter will likely see many more days with below-normal average temperatures. Not just in the Midwest and East Coast, but for about three-quarters of the nation. The fallout from these cold temps is a constriction of outdoor activity, more time indoors, increased use of heaters, and when you have to go outside, the need to bundle up.

"Our confidence in this market is growing... albeit slowly; the fundamental blocks are already in place for a market bottom, and the technical blocks seem to be following," says Jim Stack, well known for having accurately forecast the market. housing and economic downturn.

In InvesTech Market Analyst, he suggests, "We are now stepping up our allocation. The newest addition to our Model Portfolio is VF Corp. (NYSE: VFC)."

"VF Corporation is the world's largest publicly held apparel manufacturer and distributor. It owns an incredibly diverse line of brands; including such well known names as Wrangler, Lee, North Face, Vans, and Nautica.

While most retailers are trading at a tiny fraction of their previous highs, struggling to cut costs and stay in business, VF Corp. (NYSE: VFC) is actually expanding.

The Wall Street Journal reports (subscription required) that the company hopes to ad 70 new stores this year as part of an effort to reduce its dependence on department stores which offer low margins and uncertainty.