Do you want to watch television on your iPad? No problem. Just download an app. Cablevision (CVC) claims that its customers can watch 300 channels at home, according to Reuters.

The interesting feature of this program is that you don't need the Internet. Cablevision uses a digital code to deliver content to an Apple (AAPL) iPad. The app allows you to search channels by genre and record programs.

Warner Brothers, Time Warner's (TWX) movie entertainment arm, is going to launch part 2 of Harry Potter and the Deathly Hollows in 3D during 2011. We take this opportunity to estimate the value of such movies from Time Warner's perspective. Time Warner competes with Viacom (VIA), News Corp. (NWS), CBS (CBS) and Disney (DIS) in the media and entertainment business.

Our price estimate for Time Warner's stock stands at $35.51, in line with market price.

Viacom (VIA) competes with other media and broadcasting companies like Time Warner (TWX), News Corp. (NWS), CBS (CBS) and Disney (DIS) in the media and entertainment business. Our price estimate for Viacom's stock stands at $58.36, which is a roughly 10% premium to market price.

Viacom makes money through cable and satellite operators, such as Comcast (CMCSA), Time Warner Cable (TWC), and DirecTV (DTV) that pay Viacom a monthly fee for each of their subscribers that receive Viacom-owned channels such as Nickelodeon, MTV, VH1 and TV Land. Viacom also sells advertising spots on its channels to advertisers like Coca-Cola (KO), Ford (F) and Procter & Gamble (PG). These revenues are partially a function of the total number of U.S. pay-TV households. The modifiable chart below showcases how changes to this metric affect Viacom's stock value.

Viacom (VIA) competes with other media and broadcasting companies like Time Warner (TWX), News Corp. (NWS), CBS (CBS) and Disney (DIS) in the media and entertainment business. Our price estimate for Viacom's stock stands at $58.36, which is a roughly 15% premium to market price.

The company recently signed a deal with Hulu to make more of its TV content available on the subscription/ad-supported portal. In its press release Viacom stated that:

CBS (CBS) competes with other media conglomerates like Disney (DIS), News Corp. (NWSA), Time Warner (TWX) and Viacom (VIA) in the media and entertainment business.

The company recently released its fourth quarter 2010 earnings. Based on observed improvements in margins across all categories, an improving advertising environment and continued growth in the local broadcasting segment, we have updated our price estimate for CBS stock to $26.34. Our price estimate for CBS stands at 18% premium to the market price.

Viacom's (VIA.B) B shares sold off on Thursday following the distribution of the media conglomerate's fiscal Q1 numbers. It's a shame. The stock has been doing really well, as can be seen by this chart. It would have been good if the shares had rallied with the data. That's all right. Even though the equity closed down almost 1% to $43.55 on active volume, it's still not too far away from the 52-week high of $45.29.

Is the price action a signal to sell? Well, I can't say I was blown away by the earnings news. According to the corporate release, adjusted profit from continuing businesses went down 11% to $1.02 per share. Okay, fine, a drop was already on the radar. In fact, the Associated Press says that the bottom line was four pennies ahead of the forecast.

Viacom's B shares (VIA.B) hit a new 52-week high of $43 on Friday during the intraday session (it eventually closed at $42.28). This is a stock I watch fairly regularly, and it's looking like it wants to make a run to even higher heights.

The equity has done well since hitting a 52-week low of $27.89 nearly a year ago. The twelve-month chart shows the stock's escape from a sideways-trading pattern. You can't help but call the media company attractive from a technical viewpoint.

I also find the business to be interesting from a valuation perspective. Even with the appreciation in price, the shares are arguably not too expensive.

Viacom (VIA.B) is seeing a bid today. The B shares are up, at the time of this writing, by 3.4% to $39.40. The 52-week high is currently set at $39.76, and it was hit during the intraday session. A look at the chart shows a stock that has been breaking through new trading levels.

Will it continue to do so? Well, the third-quarter numbers show something of a mixed bag, in my opinion. Adjusted earnings from continuing businesses increased a mere 6% to 75 cents per share. That was enough to beat the estimate of 70 cents per share, as indicated in this Associated Press article.

A year ago, a fierce battle was being waged between two Hollywood studios for the dominance of the Halloween movie marketplace. Lions Gate Entertainment (LGF) was high on its latest gory sequel, Saw VI, while Viacom (VIA.B) was pinning its hopes on a low-budget film entitled Paranormal Activity. It was something of a David-and-Goliath situation; certainly the bloody brand equity of the Saw franchise could not be bested by some goofy found-footage-themed piece of celluloid?

Haven't the Goliaths of this world learned anything? Saw VI ended up the loser of the competition. I was amazed. Lions Gate, however, wanted to give it another shot. So, Saw 3D, which supposedly may be the final one of the series (yeah, we'll see), declared war on the sequel to Viacom's demon tale, Paranormal Activity 2, this past weekend; Jigsaw apparently is out for a little revenge.

Analyst upgrades:

• Citigroup upgraded Lubrizol (LZ) to Hold from Sell following the company's analyst day citing its continued pricing power in lubricants. Citi upped its target price for shares to $115 from $82.
• Janney Montgomery upgraded Viacom (VIA) to Buy from Neutral citing the company's ratings improvement, 2011 film slate, and video game pipeline. The firm has a $45 price target for shares.
• BMO Capital resumed coverage on Gammon Gold (GRS) with an Outperform from a Market Perform following the its equity issue. The firm has a $12.50 price target on the stock.
• Comerica (CMA) and First Horizon (FHN) were upgraded to Buy from Hold at Deutsche Bank.
• Prudential (PRU) was upgraded to Equal Weight from Underweight at Barclays.
• Itron (ITRI) was upgraded to Hold from Sell at Stifel Nicolaus.