BloggingStocks http://www.bloggingstocks.com BloggingStocks http://www.blogsmithmedia.com/http://www.bloggingstocks.com/media/feedlogo.gif BloggingStocks http://www.bloggingstocks.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Google (GOOG) pushes into video ads]]>http://www.bloggingstocks.com/2008/02/21/google-goog-pushes-into-video-ads/http://www.bloggingstocks.com/2008/02/21/google-goog-pushes-into-video-ads/http://www.bloggingstocks.com/2008/02/21/google-goog-pushes-into-video-ads/#commentsFiled under: , , ,

Google (NASDAQ: GOOG) will begin to sell ads that will run with videos on third party sites. The company wants to try to take advantage of the boom in online video using a targeting system similar to the one it has developed for text ads.

According to the FT, "Google's video ads will take one of two forms: banner ads, which will run at the top of the video screen, and 'overlay' ads, which will be inserted on top of videos as they play."

Sites with video will be able to sign up for the service the same way that they do for the Google Adsense text ad program.

The project has a lot of risk. Text ads appear off to the side of content and do not directly interfere with the user's experience at a website. Ads that "overlay" video insert themselves directly into the user's line of site, which could lead to people actually deciding they do not want to watch video with market messages. Viewership at some sites could then drop.

The new Google program may look good on paper, but the consequences of the project may make it unpopular with website operators.

Douglas A. McIntyre is an editor at 247wallst.com.

Google (GOOG) pushes into video ads originally appeared on BloggingStocks on Thu, 21 Feb 2008 09:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>googgoogleinthenewsvideo adsVideoAdsThu, 21 Feb 2008 09:00:00 EST<![CDATA[Google (GOOG) adds YouTube videos to Google Earth]]>http://www.bloggingstocks.com/2007/10/15/google-goog-adds-youtube-videos-to-google-earth/http://www.bloggingstocks.com/2007/10/15/google-goog-adds-youtube-videos-to-google-earth/http://www.bloggingstocks.com/2007/10/15/google-goog-adds-youtube-videos-to-google-earth/#commentsFiled under: , , , ,

Google (NASDAQ: GOOG) had a killer product years ago after launching the awesome Google Earth software product for free to the masses. Many of us wondered (again) how the company was going to make money while giving away such great products. Recently, Google launched an enhanced, fee-based version of Google Earth that answered this question.

It comes as no surprise that one of the world's largest advertising companies (yes, Google) would leverage the globally known YouTube video-sharing site into many of its other properties as it experiments with adding advertisements into videos hosted there (in them, before them, etc.). YouTube has to be worth its billion-dollar asking price, after all, and it seems natural to let Google Earth users enjoy video clips from areas across the globe. Visit Africa on Google Earth, for example, and you may see links to YouTube videos on safari expeditions.

Google Maps already has this kind of integration. Search for an address, and you'll be presented with text links to nearby hotels, eateries, etc. The same goes for Google Gmail users. If Gmail senses that an incoming email deals with travel, it will supply travel links next to that email as you read it. Integrative and context-sensitive advertising is where the future of marketing is, and Google knows this. Video integration is only the latest step.

Google (GOOG) adds YouTube videos to Google Earth originally appeared on BloggingStocks on Mon, 15 Oct 2007 14:46:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>GOOGGoogleGoogle EarthGoogleEarthIntegrationsynergytravelvideo adsVideoAdsYouTubeMon, 15 Oct 2007 14:46:00 EST