An entire industry has formed to aid companies in finding names for products. Still, the new video-sharing site created by partners News Corp. (NYSE: NWS) and General Electic's (NYSE:GE) NBC Universal has run smack into a lawsuit over exactly that, the choice of the site's name, Hulu. Lulu, a company that provides turnkey self-publishing for authors, claims that Hulu infringes on its trademark. Since Lulu is expanding its services beyond print media to market videos, e-books and other digital entertainment, it may have a reasonable argument here.In a bit of delicious irony, the New York Times quotes Lulu founder Bob Young as saying that, in Swahili, hulu means "cease and desist."
If the partners are forced to drop the Hulu name for their YouTube-like service, I have a few suggestions for their consideration:
- Guggle
- LuTube
- My Spulu
- Hu-Bay
- Higg
- Yuhoo!
- Netflu
- BluingBluing
Cramer on BloggingStocks: Not much time left for downside 
Foreclosures fall, but are still higher than a year ago
HP's deal for 3Com: A missile launch at Cisco?
