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Seth Godin: bald is beautiful (and brilliant in modern marketing)

Posted Jan 26th 2007 3:24PM by Sarah Gilbert (RSS feed)
Filed under: Magazines, Internet, Blogs, Marketing and advertising, Books, Entrepreneurs

If you've spent much time trying to figure out how to market a startup business, you've surely come across one-half of the bald head of Seth Godin. Seth ("still in hardcover, still no hair" he says about his first and most famous book, Permission Marketing) made his fortune by selling a company, Yoyodyne, to Yahoo Inc. (NASDAQ:YHOO) in 1998, and his fame by capitalizing on this instant stardom by writing iconic and colorful books. Books full of buzzwords and internet-savvy platitudes.

Ever heard of viral marketing? "Small is the new big"? The importance of telling "authentic stories"? While Seth didn't exactly invent the concepts, he certainly popularized them, applied them to the web and (most importantly) used them to make millions of copies of his books almost float off Amazon.com's warehouse racks onto the bookshelves of aspiring internet millionaires everywhere.

Fame came naturally to Seth Godin, and it's no surprise he's been named #5 in Forbes.com's "The Web Celeb 25" ranking. But if you ask me the Seth Godin phenomenon is like a pyramid scheme gone legit -- by creating "buzz" around viral marketing, he markets his books virally -- by proclaiming the brilliance of ebooks his becomes the most popular, ever -- by insisting that "All Marketers are Liars" he becomes the most trusted, most "authentic" of all. You could say that he's living (bank account balancing) proof that his marketing schemes work; yes, they work, and best of all for Seth Godin.

Google sends porn worm 'Kama Sutra' to subscribers

Posted Nov 9th 2006 5:35PM by Melly Alazraki (RSS feed)
Filed under: Other issues, Products and services, Internet, Blogs, Google (GOOG)

According to different blogs, Google, Inc. (NASDAQ:GOOG) sent an email worm to some 50,000 subscribers of Google Video on Tuesday.

The Kama Sutra email worm, aka W32/Kapser.A, is affecting the infected computers by overwriting files on a specific date. Cleverly, the worm disguises itself as pornographic content in order to spread itself. From what I've read, the worm hadn't cause actual damage.

I looked into this further and found the email Google sent the group regarding the matter. The email acknowledges that three postings to the group (emails sent out to the group's subscribers) should not have been sent. After suggesting a course of action, the email concluded with an apology from the Google Video Team.

While the video group is relatively small with just over 50,000 subscribers, this should not happen. More than that, this should not happen to Google. Of course, no one is completely infallible, but if I had my computer infected because an error Google made, rest assured I would do more than just stop using Google's services.

Subscribers, beware. Google, beware too!

The iPod catches a bug on its 5th birthday

Posted Oct 22nd 2006 11:00AM by Matthew Himler (RSS feed)
Filed under: Bad news, Apple Inc (AAPL)

Happy birthday to Tunes, Happy birthday to Tunes, Happy birthday, dear iPod, Happy Birthday to Tunes ... The iPod celebrates its 5th birthday tomorrow and the king of the music player still dominates.

However, it was recently learned that "a small number" of Apple Computer, Inc. (NASDAQ:AAPL) Video iPods shipped after September 12th of this year contain a virus! It's the Windows Virus "RavMonE.exe." Apple claims that the infected iPods represents less than 1% shipped, and that they've only seen 25 reports of the problem. Still, a virus in an Apple product? Bad omen on this auspicious occasion.

If you have a video iPod that contains the virus, make sure you run your anti virus program on your computer and reformat your iPod.

Apple after the bell 10/17/06: video iPod virus in the wild, affects Windows only

Posted Oct 17th 2006 6:05PM by Tobias Buckell (RSS feed)
Filed under: After the bell, Products and services, Consumer experience, Apple Inc (AAPL)

Apple Computer, Inc. (NASDAQ: AAPL) ended the day at $74.29, down $1.11 or 1.47% as the market gets ready for tomorrow, when the computer manufacturer will be releasing its earnings reports.

Today's big iPod related news was that Apple released a number of video iPods with a virus on them. The virus itself is the RavMonE.exe virus and doesn't affect Apples. It's a Windows virus that somehow made it onto the devices. Apple made a bit of a snippy statement, however, in regards to the slip-up, saying that although they regretted it, they were 'upset at Windows for not being more hardy against such viruses.'

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Last updated: November 27, 2009: 01:07 PM

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