Analyst Upgrades

• Walgreen (WAG) and Triumph Group (TGI) to buy from neutral at UBS.
• Focus Media (FMCN) to buy from neutral at Goldman.
• Home Depot (HD) to outperform from market perform at FBR Capital.
• Arbitron (ARB) to overweight from neutral at JPMorgan.
• Waddell & Reed (WDR) and Legg Mason (LM) to overweight from equal weight, and Janus Capital (JNS) to overweight from underweight, at Barclays.
• Central Euro Media (CETV) to buy from hold at Deutsche Bank.
• GenOn Energy (GEN) and Ntelos (NTLS) to outperform from sector perform at RBC Capital.
• Cooper Tire (CTB) to buy from neutral and Goodyear Tire (GT) to buy from underperform at BofA/Merrill.

Analyst Upgrades

• Hudson Square upgraded Take-Two (TTWO) to buy from hold, citing the better-than-expected Q3 report and increased guidance.
• Keybanc upgraded The Buckle (BKE) to hold from underweight given the potential for a special dividend in the near term.
• Stifel Nicolaus upgraded K-Sea Transportation (KSP) to hold from sell, citing KA First Reserve's $100M equity investment.
• Gold Fields (GFI) was upgraded to overweight from equal weight at Morgan Stanley.
• James Hardie NV (JHX) was upgraded to neutral from reduce at Nomura.

It's not easy to make money from the small business market. But Vistaprint (VPRT) has found an efficient platform to do so. The company helps with the design of such things as business cards, brochures, calendars and even websites.

In Vistaprint's latest quarterly report, revenues grew 40% to $194.6 million and the company acquired 1.8 million new customers. In all, there are roughly eight million customers.

In my columns, I usually focus on new technologies that can help boost your business. But sometimes the old-fashioned approaches can still work quite well.

Yes, this includes mailers.

OK, it's true that people still throw away much of their mail (and, it even looks like the U.S. Postal Service will cut back on its deliveries). But if a mailer is done right, you can get a nice return on your investment.

Here are some highlights from this past week's earnings coverage on BloggingStocks:

• Apple Inc. (AAPL) posted its highest quarterly revenue ever, easily beating estimates, as iPhone sales doubled.
• Boeing Co. (BA) swung to a larger-than-expected Q4 profit but guidance fell short of analysts' estimates.
• Chevron Corp. (CVX) fell short of analysts' earnings estimates for Q4, sending shares lower.
• Cisco Systems Inc. (CSCO) shares rose after optimistic statements by the CEO ahead of Q2 results.
• Eastman Kodak Co. (EK) shares surged after it beat Q4 expectations by a wide margin and cash flow improved.
• Ford Motor Co. (F) reported its first annual profit in four years due to cost-cutting and improved market share.
• Halliburton Co. (HAL) reported lower Q4 earnings but beat estimates by a penny, and revenue also fell.

Over the years, VistaPrint (VPRT) has built a highly efficient platform to help small businesses with print products, including business cards, brochures, holiday cards and even signage. In fact, the company estimates that its market size is staggering $50 billion.

Well, VistaPrint keeps getting a bigger piece of this opportunity. In the latest quarter, the company grew revenues by 40% to $194.6 million and net income came to $26.9 million, up 45% over the past year. Cash flow from operations were $57.9 million.

In an episode of The Office, Michael Scott wasn't impressed with his company's move towards technology. He thought the old-school approaches still worked, such as giving gift baskets away to former customers. Of course, it was a disaster. These customers left because of a lack of technology, as well as high prices.

As with any comedy, there was truth to both sides. Actually, we can get sucked into too much technology. And yes, customer gifts can be a good idea. After all, it costs much more money to acquire customers than than to keep them.

Vistaprint (VPRT - option chain) shares are rising today after the company announced this morning despite terminating a membership program that it still expects Q2 adjusted EPS of 55 to 60 cents on revenue of $167 to $175 million, roughly in line with analysts' forecasts of 59 cents and $175.05 million, respectively. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on VPRT.

VPRT opened this morning at $55.15. So far today the stock has hit a low of $54.87 and a high of $56.00. As of 11:55, VPRT is trading at $55.88 up $2.78 (5.2%). The chart for VPRT looks neutral and S&P gives VPRT a neutral 3 STARS (out of 5) hold ranking.

Analyst upgrades:

• Citigroup upgraded Vistaprint (VPRT) to buy from hold on valuation following the recent pullback in shares. The firm also raised its price target on the stock to $62 from $55.
• Fox-Pitt upgraded Eaton Vance (EV) to outperform from in line citing strong fundamentals. The firm raised its target to $36 from $34.
• Stifel Nicolaus upgraded Hospitality Properties (HPT) to buy from hold citing valuation and expected cash dividend in 2010. The firm has a $22 target on the stock.
• The Advisory Board (ABCO) was upgraded to overweight from equal weight at First Analysis.
• Technip (TKPPY) was upgraded to outperform from neutral at Credit Suisse.
• Jefferies upgraded Energy XXI (EXXI) to hold from underperform and raised its target to $2 from $1.

Nike's (NYSE: NKE) "swoosh" logo is incredibly powerful and captures the essense of the company. Interestingly enough, back in 1971 Carolyn Davidson designed the logo for a mere $35 (for more stories about logos, check out the LogoBlog).

So of course, your company's logo is critical -- in terms of branding, getting customers, and presenting the right image. And, the good news is that there are many affordable options to get a top-notch one.

MAJOR PAPERS:

• H.J. Heinz Co. (NYSE: HNZ) is today expected to increase its sales and profit projections for the next two years, as it reports results of its fiscal year ended April 30. The Wall Street Journal reported that sales are to grow 6% or higher from 4%, while earnings per share growth for the next two years is projected to grow between 8% and 11% from the earlier projection of 7% to 9%.
• It appears that Vistaprint Limited (NASDAQ: VPRT), a graphic design services and printed products company, counts on referral fees from pop up rewards programs on it website for a certain amount of its revenue and profit and also relies on the referral of its customers to outside firms offering rewards programs, which turns out to be a monthly fee for services such as discounts on movies and amusement parks, according to the Wall Street Journal's "Heard on the Street". Some believe the stock, whose shares have plummeted over concerns of slowing revenue and slimmer gross margins, may be trading too high for its own good.
• According to people familiar with their plans, the Financial Times reported that the CEOs of UAL Corporation's (NASDAQ: UAUA) United Airlines and US Airways Group (NYSE: LCC) will today meet to discuss the carriers' potential merger agreement.

OTHER PAPERS:

• The Independent reported that for the second time this month, Barclays Plc (NYSE: BCS) revised lower its calculation of analysts' consensus for its full-year profit, cutting its 2008 figure by nearly 8% to GBP5.876B pre-tax; Barclays cut the calculation 15% two weeks ago.

Email marketing can be quite effective. According to a report from the Direct Marketing Association, email marketing returned $51.58 in sales for each dollar spent. This compares to $17.07 for newspaper ads and $15.64 for direct mail.

The good news is that there are cost-effective email marketing tools, such as from Constant Contact (NASDAQ: CTCT).

But what are some useful strategies? Well, I had a chance to talk to Trynka Shineman, the senior vice president of North American marketing for VistaPrint (NASDAQ: VPRT). Let's take a look:

Getting Action: Try to cross-sell customers, such as through an order confirmation email. You can provide a special price and a link to a splash page to a relevant product offer.

"It's also important to create a sense of urgency," said Shineman. "Customers need to know not only that they are receiving something targeted to them, but a date encourages them to act quickly versus delaying the decision."

MOST NOTEWORTHY: International Paper, Autodesk, Oracle and Vistaprint were today's noteworthy upgrades:

• Citigroup upgraded shares of International Paper (NYSE: IP) to Buy from Hold on valuation and their belief that recent declines in the dollar will support pulp, paper and paperboard prices going forward.
  
• Autodesk (NASDAQ: ADSK) was upgraded to Buy from Hold at Jefferies after their proprietary survey yielded positive data points going into Q3. They also raised their estimates due to currency. Broadpoint raised its rating on Oracle to Buy from Neutral on valuation following the recent underperformance.
  
• Oracle (NASDAQ: ORCL) was also upgraded to Sector Outperformer from Sector Performer at CIBC, as they believe the company's growing product portfolio, improving margins and successful acquisition strategy should continue to drive double-digit EPS gains.
  
• William Blair added Vistaprint (NASDAQ: VPRT) to its Current Better Values List. The firm believes the company has a large market opportunity and expects its business momentum to continue. They view the recent weakness as a buying opportunity.

OTHER UPGRADES:

• Merrill Lynch upgraded Alcatel-Lucent (NYSE: ALU) to Neutral from Sell.
  
• UBS upgraded Eagle Bulk Shipping (NASDAQ: EGLE) to Buy from Neutral.
  
• Affiliated Managers Group (NYSE: AMG) was upgraded to Outperform from Market Perform at Wachovia.
  
• Banc of America upgraded Andersons (NASDAQ: ANDE) to Buy from Neutral.

MOST NOTEWORTHY: British Airways plc (BAB), Ryanair Holdings plc (RYAAY), Cox Radio, Inc (CXR) and Autoliv Inc (ALV) were today's noteworthy initiations:

• Deutsche Bank upgraded shares of both British Airways (NYSE: BAB) and Ryanair Holdings plc (NASDAQ: RYAAY) to Hold from Sell on valuation.

• Credit Suisse upgraded shares of Cox Radio Inc (NYSE: CXR) to Neutral form Underperform on valuation following the stock's recent pullback. Bear Stearns also upgraded Cox Radio to Outperform from Peer Perform on valuation.

• Merrill Lynch upgraded shares of Autoliv Inc (NYSE: ALV) to Neutral from sell.

OTHER UPGRADES:

• Wachovia upgraded Heelys, Inc (NASDAQ: HLYS) to Outperform from Market Perform following positive channel checks, which could lead to upside to the Street's Q1 EPS estimate of 18c, and valuation.

• Stifel upgraded VistaPrint Ltd (NASDAQ: VPRT) to Buy from Hold with a $43 target. The firm said risks from taxes and non-transaction revenue have been diminished to levels that allow them to focus on the core printing business.

• Ameristar Casinos, Inc (NASDAQ: ASCA) was upgraded to Buy from Hold at Jefferies.

• Bear Stearns upgraded Waddell & Reed Financial, Inc (NYSE: WDR) to Outperform from Peer Perform based on strong operating leverage and valuation.

• Potash Corp (NYSE: POT) was upgraded to Buy from Neutral at UBS.

Analyst summaries provided by TheFlyOnTheWall.com (subscription required).

Noting that it's always harder to swim upstream, trader Bill Martin looks into groups set to benefit from "rising tides" in the year ahead." Martin, the original found of the Raging Bull website, now features his stock advice in his FindProfit newsletter.

In his latest issue he looks at themes for "nimble investors in the year ahead," including a trio of tech trends - emissions control, print-on-demand, and web analytics.

New Emission Technology:

Martin explains, "Thanks to new government regulations that kicked-in in early 2007, and with additional rules on tap for 2010, the opportunities around automobile and truck emission technologies continue to grow."

His top picks include Tenneco (NYSE: TEN), which he says, "Should be a prime beneficiary, as it has already locked up a number of valuable design wins that are going to market this year and next."

His other top pick is Corning (NYSE: GLW), which is best known for its LCD glass and fiber businesses. Martin notes, "Corning is set to ramp its Environmental Technologies business, thanks to its innovations in diesel emission technologies. We believe that this upside is not priced into GLW stock, and thus we would be interested in accumulating the stock on weakness.

Print On-Demand Technology:

"Enabled by brisk advances in printing technologies, the world of large-scale printing is poised to rapidly change," observes Martin. He notes that it is now becoming more cost competitive for companies and consumers to print exactly what they need when they need it, rather than the inefficient and wasteful process of warehousing thousands of varying forms, brochures, stationery, etc.

He notes, "This is a tectonic shift for the printing industry that will drive consolidation among providers, while rewarding companies that jump out in front with the latest technologies." His picks to play this trend are Cenveo (NYSE: CVO) as well as VistaPrint (NASDAQ: VPRT).

Web Analytics:

"With online advertising, e-commerce, and other Internet businesses becoming increasingly sophisticated," notes Martin, "and with ever-larger dollars at stake, businesses are spending big bucks to track the behaviors of their website visitors, the efficiency of their marketing dollars, and to see how the online channel relates to their other markets."

One early big winner, he notes is Omniture (NASDAQ: OMTR), which he says, "has grabbed the lead in this nascent market." Another beneficiary of this trend is the number-two player in the industry, WebSideStory (NASDAQ: WSSI). He adds, "We believe that the rising tide of web analytics is going to benefit more than just Omniture, and have also added WebSideStory to our buy list."

Steven Halpern is the editor of TheStockAdvisors.com, a free daily website which features the latest stock picks from the nation's leading financial newsletters.