While the big news today may be the release of Activision Blizzard's (ATVI) new Call of Duty title, there's other stuff going on in the world of video games for investors to ponder. Electronic Arts (ERTS) issued its Q2 report yesterday after the bell. The numbers weren't too bad, but the market was not excited at all by them, probably because it knows that EA still has a lot of work to do in terms of better positioning itself for the future.

Adjusted revenues were up a scant 2%. Earnings per share, excluding items, actually showed a profit of 6 cents. This was a lot better than the loss of 6 cents per share seen in the year-ago frame. The company also managed to generate a small amount of cash from operations in the quarter instead of using a whole bunch like it did last time around.

Here are some highlights from last week's earnings coverage from BloggingStocks:

• Aflac Inc. (NYSE: AFL) reported strong Q3 results, declared a dividend, and offered guidance for Q4.
• Avon Products Inc. (NYSE: AVP) Q3 earnings slumped and revenue was hurt by currency translations.
• BP (NYSE: BP) shares leaped higher after it reported better-than-expected quarterly earnings.
• Daimler AG (NYSE: DAI) reported that it returned to profitability in Q3 but warned of decreasing revenue.
• General Dynamics Corp. (NYSE: GD) Q3 earnings beat expectations and it lifted its earnings outlook.
• Hershey Co. (NYSE: HSY) posted strong Q3 earnings and expects full-year earnings ahead of forecasts.

If the Wii were still cool, Nintendo (OTC: NTDOY) wouldn't have had to take a heavy hand to its full-year earnings forecast. The company's profit fell 52% year-over-year for the past quarter, due in large part to a decline in the game's popularity. Demand has slipped, with Sony (NYSE: SNE) and Microsoft (NASDAQ: MSFT) gaining ground with the core market of zealous gamers. Also, it's seen its position eroded by Apple's (NASDAQ: AAPL) iPhone, which is picking up some momentum as a gaming platform.

Nintendo's Q3 operating profit dropped to JPY64 billion ($709 million), falling far short of the analyst estimate of JPY90 billion. For the year ending March 2010, the company has chopped its forecast to JPY370 billion, far lower than the analyst expectation of JPY442.8 billion.

After dominating the gaming industry for the past three years, Nintendo's Wii gave up its position in the top spot to Sony's PlayStation 3 last month. The company has also been hurt by an increase in the value of the yen, which has hurt all Japanese exporters. Yet, even by local standards, Nintendo isn't measuring up. Its stock price is down 28% this year, compared to a 14% increase in the Nikkei 225.

You got to hand it to Netflix Inc. (NASDAQ: NFLX). At a time when movie rental houses -- chief among them, rival Blockbuster Inc. (NYSE: BBI) -- are struggling to keep their doors open, Netflix is prospering, rolling out new initiatives and finding new ways for video-hungry consumers to watch movies.

On Thursday, co-founder and CEO Reed Hastings told investors on a conference call that the company will soon partner with another consumer-electronics maker to make streaming video available on more devices. That's on top of deals Netflix has already struck with Microsoft Corp. (NASDAQ: MSFT) and its Xbox, which expires next month, and Best Buy Inc. (NYSE: BBY), with its line of Insignia brand Blu-Ray disc players.

Well, it's been an exciting month for the video-game industry. Viacom (NYSE: VIA) and Electronic Arts (NASDAQ: ERTS) released The Beatles: Rock Band to the market. Nintendo (OTC: NTDOY) cut the price of the Wii in an effort to better compete with Sony (NYSE: SNE) and Microsoft (NASDAQ: MSFT). And rumors of consolidation in the industry are getting heavy. The buzz on some corners of Wall Street is that perhaps a major media conglomerate might want to take over THQ (NASDAQ: THQI).

According to The Wall Street Journal (subscription required), either Viacom or Time Warner (NYSE: TWX) might be interested in the publisher. There are plenty of reasons to believe this would be a logical move for either of those two. And there are plenty of reasons to suggest that buying THQ wouldn't make sense. I mean, take Viacom: wouldn't it rather concentrate on the Rock Band franchise? As for Time Warner, does it truly desire the hassle of integrating THQ? Right now, Time Warner's stock is in an upswing, and I don't think shareholders would want to ruin such momentum with the purchase of a software company that has been experiencing growth problems.

It's finally happened. Nintendo (OTC: NTDOY) has reduced the price of its Wii gaming console. What once was $250 is now $200 (or, technically, $199.99, the psychologically important way of designating the new cost).

Why did Nintendo do this? Because both Microsoft (NASDAQ: MSFT) and Sony (NYSE: SNE) have cut the costs of their own entertainment systems. Plus, we're simply at that point in the latest video-game cycle when cuts are implemented. Hardware eventually becomes less expensive. When demand levels fall off, more casual, value-oriented consumers are courted with cheaper prices.

Fair or not, Take-Two Interactive (NASDAQ: TTWO) has a reputation for a shallow pipeline of shareholder-enhancing software. It is known simply as the Grand Theft Auto publisher. There's more to Take-Two, of course. There are sports titles, for example. There's BioShock. How about the big hit for the Nintendo (OTC: NTDOY) Wii, Carnival Games? What about Borderlands?

That's all well and good, but if you look at the company's latest earnings report, you'll have no choice but to conclude that the one-game reputation is firmly intact.

Take-Two's top line plummeted 68% during the fiscal third quarter. Net loss on an adjusted basis came to 66 cents per share. There was a huge profit of 93 cents per share in the year-ago period, driven by the fourth edition of Grand Theft Auto. Not a great comparison. At least the performance was a little better than expectations. According to Earnings.com, Wall Street was calling for a loss of around 68 cents per share.

So you've heard the news I'm sure. Microsoft Corporation (NASDAQ: MSFT) is not standing still in the video-game wars. It recently reduced the price of the Xbox 360 Elite system by $100. We now have parity between an Xbox 360 unit and a Sony Corporation (NYSE: SNE) PlayStation 3 console.

It's going to be interesting to see how hardware sales perform in the coming months. Intuitively, one would have to expect a bump in the number of units sold for both companies. But which one will win out?

Well, it had to happen sometime. Nothing lasts forever, right? Nintendo (OTC: NTDOY) and its fabulous Wii system are no longer hot. To be certain, the Wii is still very, very popular. But from an investing/trading standpoint, you've got to sit up and take notice of the story and highlight not only how it's changed, but how it may change in the near future.

According to Bloomberg, Nintendo's top line decreased 40%, while the profit line tumbled a little over 60%. The Wii unfortunately took a huge hit to its momentum: sales of the console, which competes with Sony's (NYSE: SNE) PlayStation 3 and Microsoft's (NASDAQ: MSFT) Xbox 360, plunged 57% in terms of units. Besides issues relating to the fad and its possible death, the yen, as expected, also had an effect on Nintendo's prospects.

I was looking around today for a stock to buy. I came up empty-handed. One of my ideas was Activision Blizzard (NASDAQ: ATVI). I was intrigued this week by reports that said the company wants to have the launch to end all launches for the next Call of Duty title. Quite frankly, I think there's a chance the company will succeed with this. So, naturally, my thoughts turned to shares of Activision Blizzard as a possible buy candidate. Although I already own the stock in a longer-term, taxed portfolio, I wanted a trade for my Roth IRA.

Well, I couldn't buy the company. It's up today (3% at the time of this writing), and I do not want to buy any stock when it's up. Not now, at any rate. The market has come too far too fast, in my opinion, and I want to trade carefully. But, while looking at Activision Blizzard, I came across this article from Ben Kuchera over at Ars Technica. He discusses comments made by the publisher's CEO, Bobby Kotick, on Sony Corporation (NYSE: SNE) and its PlayStation platforms.

Earlier in the week, I discussed Sony Corporation's (NYSE: SNE) new PSP system that is set to arrive in the fall. It didn't make me want to buy the stock. And I don't think the Nintendo DS has anything to worry about.

Now, I'd like to mention a smart move by Nintendo (OTC: NTDOY). According to reports, Nintendo is programming a new Super Mario Bros. adventure for the Wii. What's really cool about it is the fact that it isn't 3D. Now, don't get me wrong, there is nothing wrong with 3D games. But I always think the idea of returning Mario to his 2D roots is a good one. That kind of environment is where Mario really shines; 2D is in the plumber's DNA, believe me.

The news flow is abuzz this week with stats about Microsoft Corporation (NASDAQ: MSFT) and its Xbox 360 console. According to reports, the company has sold 30 million units of the gaming hardware around the world. Nintendo Co., Ltd. (OTC: NTDOY) is still in first place with 50 million Wii consoles sold. And Sony Corporation (NYSE: SNE)? Well, the PlayStation 3 is decidedly third with roughly 22 million systems moved through retail channels. And don't give me that Xbox-360-had-a-year-over-Sony excuse. Doesn't matter. Microsoft has so far played it well.

But I'd like to see Microsoft do even better when it comes to the Xbox 360. I think, out of all the investments Microsoft makes that are outside of the core operating system asset, the Xbox 360 is the one with the most potential promise.

Electronic Arts (NASDAQ: ERTS) hasn't been doing as well as its colleague Activision Blizzard (NASDAQ: ATVI). Indeed, when it comes to the numbers, Activision, which is responsible for franchise hits Guitar Hero and Call of Duty, has its competitor beat.

But EA recently released an exercise system for the Nintendo (OTC: NTDOY) Wii that was highlighted at CNBC.com. The piece mentions the enormous marketing presence that is supporting EA Sports Active. You get a couple accessories with the software: a leg strap that is used like a controller to interact with the screen, and a resistance band to increase the effectiveness of the workout. Oprah Winfrey's trainer apparently assisted EA with the design.

The news continues to be bad for Nintendo (OTC: NTDOY) shareholders. The Wii is slowing down. While it remains a powerful force in gaming hardware, it's just not as compelling in terms of sales as it used to be.

Bloomberg tells the tale. The data for April sales show that the Wii sold less than half as many consoles in the U.S. this year as compared to April of 2008. Last month, the Wii moved 340,000 units. A year ago, the Wii sold over 700,000 units. That's a big difference. Now, don't get to thinking that Nintendo has now given up its crown. The Wii still outsells both the Sony (NYSE: SNE) PlayStation 3 and Microsoft's (NASDAQ: MSFT) Xbox 360 in domestic locations.

Activision Blizzard (NASDAQ: ATVI) has a lot of great franchises. Guitar Hero, Call of Duty, World of Warcraft ... these brands are very valuable to shareholders. But there's one franchise in particular that could use a little help in the buzz department. And according to a recent press release from the publisher, that's exactly what it will be getting via a fresh reboot.

The Tony Hawk skateboarding games have been very popular. Unfortunately, you don't hear about the franchise that much anymore (well, I don't, at least). All we hear about is the Guitar Hero series of games. As a shareholder in Activision Blizzard, I'm hoping that this situation will soon change for the better. When Tony Hawk: RIDE is released this fall, it will use a special skateboard controller that will supposedly make the gaming experience completely new and unquestionably exciting.