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Just a couple of days ago I was singing the praises of Starbucks's (SBUX) technical performance. In fact, I may still be on the verge of turning a bullish corner when it comes to the stock, but then I hear reports the company is test-marketing a blueberry waffle that costs $2.50. For the record, this price is not for a plate of waffles, but for one waffle. A single, blueberry waffle (perhaps looking quite a bit like this waffle, which is labeled as caramel, for $2.50. Yes, $2.50. Call me cheap (it won't be the first time, or the last), but that seems like a lot of money for one waffle -- especially considering that a box of 10 frozen waffles is roughly $5. Consider this, McDonald's (MCD) charges a dollar for a sausage McMuffin (sausage and cheese on an English muffin). My guess is that the MCD's offering is a bit more filling than what appears to be a cookie masquerading as a waffle.
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