BB&T (BBT - option chain) shares are rising today after the Wall Street Journal reported that Sterling Bancshares (SBIB) has put itself up for sale. The Journal listed BBT as one of the banks interested in acquiring Sterling. If you think that the stock won't fall by too much in the coming months, then now could be a good time to look at a bullish hedged trade on BBT.

BBT opened this morning at $26.83. So far today the stock has hit a low of $26.80 and a high of $27.90. As of 12:15, BBT is trading at $27.87 up $1.00 (3.7%). The chart for BBT looks bullish and S&P gives BBT a positive 4 STARS (out of 5) buy ranking.

Shares of Great Atlantic & Pacific Tea Co. (GAP), the holding company for the A&P grocery chain, are getting hammered today. The stock shed more than 15% by midday following a less-than-bullish article in The Wall Street Journal, with the newspaper describing GAP as "bludgeoned by lower-price rivals and strapped for cash."

How are readers finding the news? Well, increasingly, the answer is Facebook. The social networking site, which boasts well over 350 million registered users, is now the fourth largest referral source of traffic to online news destinations. Almost a year ago, only 0.5% of traffic to news and media sites came from Facebook. Today, that level is 3.5%, according to data from Web analytics firm Experian Hitwise.

Only Google (GOOG), Yahoo! (YHOO) and MSN (MSFT) send more traffic to news sites. Google News, a subset of the search engine giant, failed to keep pace with Facebook, despite the fact that it exists specifically to send Internet users to media outlets. Only 1.39% of referrals came from this source.

The recent announcement by the New York Times (NYT) that it would start to require subscriptions next year has drawn no shortage of attention and commentary. It has tried to put content behind a pay wall before (and failed), as have other newspapers.

Almost universally, newspapers have struggled with online subscriptions, with the Financial Times and Wall Street Journal, a News Corp (NWS) property, the only two that have really delivered results better than awful. Whether the New York Times can operate at that level is in doubt, particularly given the stunning realization about Long Island daily newspaper Newsday.

The New York Times (NYT) has been struggling to figure out the web, which has led to a debate over whether to charge for electrons that has spanned years. Well, the Times seems likely to take the plunge, hoping to replicate the successes of the Financial Times and Wall Street Journal ... except, of course, that the Wall Street Journal is famous for not really delivering profits. Fortunately, the new pay wall is expected to look more like the Financial Times than the Wall Street Journal. The New York Times is considering a "metered" system. Visitors will be able to read a certain number of articles free before being required to subscribe.

A friend of Arthur Sulzberger, according to New York Magazine's Daily Intel, said that the final word could come in a few days, a sentiment corroborated by a newsroom source who said that the plan could be announced within weeks. Yet, plans need to be implemented, so it could take months for the Times to begin charging for content.

The newspaper industry continues to blame Google (GOOG) for its woes, and Google continues to claim its innocence. The search engine giant's CEO, Eric Schmidt, says that his company could actually help the newspaper industry survive the shift from print to digital ... a shift that's been more than a decade in the making, he was kind enough not to note.

According to Schmidt, publishers need to dig into the online environment and find new ways to generate revenue. "With dwindling revenue and diminished resources," he wrote in an op-ed piece published in News Corp's (NWS) Wall Street Journal, "frustrated newspaper executives are looking for someone to blame."

Brokerage firm Goldman Sachs (GS) has started meeting its major investors in an attempt to stop criticism over its record compensation, the Wall Street Journal reported. Think this is a bit of overkill? Not when the average GS employee is set to earn $700,000 this year (how do I sign up for that gig?). These meetings are the first of their kind and are expected to continue for several more weeks. The Wall Street firm is defending its pay, especially in the wake of the economic crisis that some contend it partially behind.

GS is trying to win support for its compensation packages, which is why the company is going to the shareholders. These investors are the actual owners of the firm and hold the power to change the company's compensation structure. Of course, employees and executives are hoping there would be no change, and the campaigning is heavy.

Free content's getting locked down. Google (GOOG), which has been criticized by the newspaper industry for sending them traffic making it easy for readers to find the stories they want without forcing them to make a purchase, is starting to play ball with the print industry.

What's the harm? The way things are going, Google will only have to be nice for a little while. Then, this latest defensive measure by the newspaper industry will have run its course, and Google will be free to do what it wants.

Facebook is implementing a new stock structure to make sure the founders retain control, immediately causing rumors about an impending initial public offering. Why would Facebook need Class A and Class B shares otherwise? Under the new structure, which is similar to Google's (GOOG), Mark Zuckerberg and other early entrants wouldn't have to worry about yielding the floor to outsiders when if the company goes public.

The stock structure was adopted to ensure that existing shareholders keep control on voting issues, according to Facebook statement. No details were given as to who the winners are in this arrangement, but a Wall Street Journal report says that, according to its sources, all current shareholders would be converted to Class B shares, which carry 10 times the voting rights of Class A shares.

Bundling is beautiful for newspapers. Since April 1, 2009, new rules for counting circulation have turned some newspapers from losing to gaining, even in a market where the print community is getting thrashed. Instead of selling more copies every day, these publications are counting online visits, as long as they are from paying subscribers – for either protected portions of the website or digital replica editions.

The new auditing standards, which affect USA Today, a Gannet (GCI) property, and News Corp's (NWS) Wall Street Journal, among others, often allow newspapers that bundle print and digital editions to count the subscriber twice. According to a report by the Associated Press, the new rule is preventing circulation from looking as bad as it really may be.

Often, we confuse winning with being the best. This isn't always the case. There are plenty of ways to get ahead when you don't have the top product on the market. The smoke-filled backroom meetings may be a thing of the past, but the net effect lingers. This is exactly what went down, according to a Reuters report, when Microsoft (MSFT) had a chat with News Corp (NWS).

Microsoft suggested a relationship with News Corp which would involve the latter's yanking its news sites from Google (GOOG) ... for a fee, of course. This would cost the search engine giant -- which is also a news aggregation giant -- access to some hefty publications, including the Wall Street Journal, the Sun and the New York Post.

A report in Thursday's The Wall Street Journal [subscription required] reveals that American International Group (NYSE: AIG) is actually reaping the benefits of its risky bets in the credit-default swap market.

AIG was forced to shell out billions to Wall Street banks amid last year's credit crisis, as the assets backed by the credit-default swaps plummeted in value. However, the market's reversal of fortune means that banking heavyweights, such as Goldman Sachs Group (NYSE: GS), are now returning collateral to the infamous insurance giant.

Muhtar Kent, CEO of The Coca-Cola Company (NYSE: KO), took to the pages of The Wall Street Journal to argue against the government's proposed "fat tax" on soda. In a column titled "Coke Didn't Make America Fat," Kent noted that "our industry has become an easy target in this debate." However, he believes the sedentary lifestyle of Americans is to blame for our nation's obesity problem.

"If we're genuinely interested in curbing obesity, we need to take a hard look in the mirror and acknowledge that it's not just about calories in. It's also about calories out," wrote Kent. He also cited the "regressive nature and inherent illogic" of trying to rectify obesity by taxing soft drinks, observing that West Virginia and Arkansas -- two states which currently tax sodas -- are among the states with the highest obesity rates in the nation.

When News Corp. (NASDAQ: NWS) outspoken Chairman Rupert Murdoch reversed himself recently and declared that all his company's web properties would soon move to a fee model, were you perplexed? After all, Murdoch runs one of the largest media empires on the planet. Combine that with a conditioned customer used to getting almost all content for free and yes, we have a problem.

Murdoch's empire just suffered an advertising meltdown with the rest of the world, with News Corp. declaring a huge decline in ad revenue for its latest quarter. Just a few years ago, Murdoch was toying with the idea of dropping the fee for looking at the Wall Street Journal's articles and columns. He's done a 180 here and wants to bring the Journal's pay-per-use model to just about every web property his company owns while he shouts "quality journalism is not cheap" from the rooftops of Fox News.

In one of the least enlightening stories you'll ever see, The Wall Street Journal's normally insightful "Ahead of the Tape" column reports (subscription required) that "A full recovery for housing, and maybe the broader economy, depends on a third step: Prices must stop falling. On that front, as with other economic data, the "second derivative" is improving -- things are still getting worse, but at a slower rate."

That's right: In order for the real estate market to be good again, real estate prices have to stop crashing. In a related story, The Washington Nationals will need to start winning baseball games if they are to have a shot at playing in the post-season.