Santa hasn't even been tugged down Central Park West yet, and Wal-Mart (WMT) is already slashing its prices. The market among major retailers is intensifying, with many offering products as loss leaders in order to entice customers into the store (physical or otherwise) and boost their basket sizes. Along with Target (TGT) and Amazon (AMZN), Walmart is slashing DVD prices, the same tactic it's using with books.

Retailers are rushing to undercut each other this year, which is causing prices to spiral down quickly. When Walmart announced reduced prices on several titles to $10, Amazon followed at $9.99, with Walmart stepping back in at $9.98.

The conventional wisdom is that consumer spending is what drives the U.S. economy. And consumer spending arises out of consumer confidence. Unfortunately, the signals along the road to economic recovery are mixed, what with the rising GDP growth and the dismal unemployment numbers. Its enough to leave investors scratching their heads. What barometers of consumer confidence will the coming week bring?

The TIPP Economic Optimism Index for November is scheduled for Tuesday, and the University of Michigan Consumer Sentiment Index for November is due out Friday.

There's a chill in the air and a slight up-tick in confidence. Holiday discounts are coming a bit earlier, too. For retailers, this has been a great combination, leading to the second consecutive month in which retail sales increased.

This follows more than a year of drops. Consumers aren't going crazy, but they are loosening their wallets a little bit. Consumer spending accounts for 70% of the U.S. economy, and the coming holiday season is where the action is -- for the retail sector and, consequently, for everyone else.

Small book retailers were buying in bulk from major online booksellers because they could really save some money. One was buying up to 70 copies of a particular title -- it was $5 less a pop from the big guys than it would have been from the publisher. Finally, however, the big retailers have become wise to the trend and taken action, according to the Wall Street Journal (subscription required).

Wal-Mart (NYSE: WMT), Amazon (NASDAQ: AMZN), and Target (NYSE: TGT) have decided to cap the number of books customers can buy online, a measure intended to prevent smaller competitors from treating them as partners. Walmart is limiting customers to two copies of a particular book, with Amazon placing the border at three and Target at five.

People need to eat, and Wal-Mart (NYSE: WMT) sells food. People need to cover themselves, and Wal-Mart sells apparel. You get the idea – the biggest needs may be thin-margin, and their all sure things. Wal-Mart plays in the inevitable, which makes its latest market entry a little less surprising than you might think. Wal-Mart is pushing caskets and urns – depending on how you want your remains preserved. What is a bit shocking, however, is that the brick-and-mortar player is selling its death gear online.

Wal-Mart is using its low price strategy to beat funeral homes, which have seemingly forever been the biggest sales channel for caskets. Prices start at $999 for the low end models and go up to the Sienna Bronze Casket at $3,199. Except for this last one, all models sell for under $2,000 ... and all product ships within 48 hours. The funeral homes are over a barrel on this one, since federal law requires them to accept third-party caskets.

Wal-Mart is supplied by Star Legacy Funeral Network, and both are apparently happy with the first week's sales.

The Bentonville-based retail giant is not the first to get into the gloomy business of bodies. Discount retailer Costco (NASDAQ: COST) is already in the online casket business.

Toys R Us bought FAO Schwarz in May and is now ready to do something interesting with it.

It's a pretty bold move for a tough retail market. Toys R Us is opening FAO Schwarz boutiques in some of its stores. It's also relaunching the upscale toy seller's website, FAO.com. A year ago, this would have been suicide, but now, it might work out. With retailers in every sector fighting for an edge, this move may beef up the Toys R Us in-store experience, with the online play helping it reach higher-spending consumers that may not have access to an FAO brick-and-mortar spot.

It's extremely tough to survive in the retail consumer electronics space, especially with competitors like Best Buy (NYSE: BBY) and Wal-Mart (NYSE: WMT). Yet, RadioShack (NYSE: RSH) continues to find ways push ahead.

Today, the company released its Q3 report. Revenues came in at $990 million, which was a nice beat on the Wall Street consensus (about $962 million). Net income was $37.4 million, or $0.30 per share, which compares to last year's earnings of $49.1 million, or $0.38 per share. Keep in mind that the company has increased spending on branding (for its new positioning as "The Shack," which appears to be getting traction).

The international division of Wal-Mart Stores (NYSE: WMT) would rank as the fifth-largest global retailer if it were a standalone company. With sales of $100 billion, it certainly looks impressive from a sales perspective. But, Wal-Mart international has failed in quite a few markets in recent years under the then-leadership of current company CEO Mike Duke.

Recent partnerships in India and China have repaired Wal-Mart's somewhat disjointed international picture, and international operations are now given autonomy and freedom to operate as needed inside the culture of each region and country where they are located. Long gone are the days of the "big box" retailing format being simply exported to other countries. That strategy obviously does not work.

The wireless mobile phone service is a highly lucrative business. Now the competition is heating up with the expansion of service from Wal-Mart Stores Inc. (NYSE: WMT) service.

Walmart will offer prepaid mobile phone service for $30 for 1,000 minutes and $45 for unlimited calling. Walmart will expand service to 3,200 stores from 234. Response to the initial launch was "overwhelming," said Walmart.

Wal-Mart Stores Inc. (NYSE: WMT) has been the leader in DVD sales in the U.S. for years now. It's estimated that 40% of all U.S. DVD sales originate within the doors of the world's largest retailer. But, could those days be coming to an end?

With Blu-ray DVD players coming with built-in internet video streaming, cable and satellite having video-on-demand choices of all recent movies, and more people buying content from Apple Inc.'s (NASDAQ: AAPL) iTunes every day, what is the future of the physical DVD?

Analyst upgrades:

• Kaufman Bros. upgraded American Superconductor (NASDAQ: AMSC) to Buy from Hold as it believes the follow-on contract from Sinovel has positive implications. The firm has a $36 price target on shares.
• Goldman upgraded Nike (NYSE: NKE) to Buy from Neutral citing valuation, visible long-term growth, and signs of sales stabilization. The firm has a $75 target on shares.
• Deutsche Bank upgraded Huntington Bancshares (NASDAQ: HBAN) to Buy from Hold on valuation following the recent underperformance. The firm raised its target on shares to $5.50 from $4.
• Novartis (NYSE: NVS) was upgraded to Buy from Hold at Citigroup.
• eHealth (NASDAQ: EHTH) was upgraded to Buy from Accumulate at ThinkEquity.
• China Precision Steel (NASDAQ: CPSL) was upgraded to Hold from Sell at Roth Capital.

Walgreen Co. NYSE: WAG), the the nation's largest drugstore chain, is scheduled to discuss its fiscal fourth quarter 2009 results Tuesday in a conference call at 7:30 AM ET. You can catch the live webcast of the call on the company's website.

The Deerfield, Ill.-based pharmacy giant appointed a new treasurer and also increased its quarterly dividend during the three months that ended in August. Analysts surveyed by Thomson Reuters expect Walgreen to report that net income for that period fell 13.3% from a year ago to 39 cents per share. However, revenue for the quarter is expected to be 7.4% higher to $15.7 billion.

Bed Bath & Beyond Inc. (NASDAQ: BBBY), the largest domestic superstore chain in the U.S., is scheduled to discuss its second quarter 2009 results Wednesday in a conference call at 5:00 PM ET. You can catch the live webcast of the call on the company's website.

The retailer easily beat Wall Street expectations in the first quarter, and for the three months that ended in August, analysts surveyed by Thomson Reuters expect the New Jersey-based company to report net income of $0.48 per share, two pennies per share better than a year ago. Revenue for the second quarter is expected to be 2.8% higher to $1.9 billion.

Best Buy Inc. (NYSE: BBY) has been the subject of media speculation since the first quarter implosion of now-defunct retailer Circuit City. Billions of consumer electronics revenue dollars needed to go somewhere, after all. Based on Best Buy's most recent quarterly results, revenue dollars aren't just spilling into its coffers, even as the default market share gain from Circuit City went nuts last quarter. Will it continue?

All indications point to yes. Best Buy is the lone nationwide big-box consumer electronics retailer that is making all kinds of cutting-edge moves to remain relevant as its products and customers change. The theory around Best Buy's revenue drop in the last two quarters centers on more consumer electronics business going to mass retailer Wal-Mart Stores Inc. (NYSE: WMT), where customers have been taking refuge from the economic storm in the U.S. since last fall. Can Wal-Mart really compete head-to-head for dedicated consumer electronics customers once the money fog lifts as it is starting to do?

In the wake of last week's public offering of Dollar General, more IPOs are expected to be coming down the pipeline as private equity firms seek a monetary return on investments made during the boom years. Speculation is that Toys "R" Us and Dunkin' Donuts could be next.

Toys "R" Us Inc. is owned by Bain Capital, KKR, and Vornado Realty Trust (NYSE: VNO). The world's leading dedicated toy and baby products retailer was a public company from 1978 until its acquisition by the private equity consortium in July 2005 for $6.6 billion. It has more than 1,500 stores in 33 countries, and its businesses include Babies "R" Us, eToys.com, and FAO Schwarz, the latter two acquired earlier this year. Main competitors include privately owned KB Toys, as well as big-box retailers Target Corp. (NYSE: TGT) and Wal-Mart Stores Inc. (NYSE: WMT).