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Starbucks in Warsaw: It's ironic, but it's working

Starbucks, were the company to own up to the history of coffee, owes its origins -- not to the cafes of Italy where Howard Schultz drank the future -- but the coffeehouse culture of Central Europe. It wasn't as glamorous in the 80s and 90s to admit it, perhaps, and certainly there was no culture, coffeeshop or otherwise, to be had until McDonald's opened in Warsaw in the early 1990s.

Ironically, then, the Polish youth are embracing the newly-opened Starbucks cafes. Washington Post op-ed columnist Anne Applebaum is in Warsaw, and says that the new Starbucks there are met with open wallets and customers eager to buy the expensive brew and flaunt it, with "the famous green label facing outward."

Continue reading Starbucks in Warsaw: It's ironic, but it's working

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Last updated: November 27, 2009: 08:40 PM

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