In his second quarter letter to The Progressive Corporation (NYSE: PGR) shareholders, CEO Glenn Renwick admits the quarter was weak, the numbers are not where the company wants them, but there are signs of progress slowly emerging. Might as well get the bad news all out on the table so shareholders know what they are dealing with. One has to admire the CEO's honesty.
Progressive Corp. of Ohio is an insurance company that writes policies for personal and commercial drivers, as well as policies for motorcycles and personal watercraft for recreational use. Consumers might recognize Progressive from its commercials in which it provides a potential customer not only with its own rates but also the rates of competitors and admits that sometimes Progressive is not the cheapest but does provide superior claims service. Turns out, lots of customers really do want the cheapest coverage possible.
Thus, Progressive's net income declined 29% in the second quarter because the company wrote fewer policies and had to discount premium prices on policies it did write. CEO Renwick believes most of the discounting has already been done and he looks for premiums to rise although Progressive remains very sensitive to price comparisons with its competitors.
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Chasing Value: Ten stocks for 2010 -- Part 2
