Omniture (Nasdaq: OMTR) is a leading provider of online business optimization services, which customers use to manage/enhance online, offline and multi-channel business initiatives.
Analysts really like the company's primary product: SiteCatalyst, which helps clients electronically measure web site traffic, visitor activity, advertising effectiveness, and e-commerce transactions. Analysts also are impressed by Omniture's Fortune 1000-level clientele.
The company offers several additional tools, including a product designed to enable customers to access all of their data in real time. The Reuters F2007/F2008 EPS consensus estimates for Omniture are 20 cents/42 cents.
The risks? Analysts are keeping an eye on the company's order backlog for any signs of a slowdown in business.
The First Call mean rating for Omniture is: Buy. [22 firms.] Mean 2008 target: $35.00. [high: $44, low: $26.]
Stock Analysis: Omniture is a moderate-risk stock not suitable for low-risk investors. Investors with an investment horizon longer than 2 years should be rewarded from Omniture's shares. Sell / Stop Loss if you were to purchase shares in this company: $16.
Disclosure: Lazzaro has no positions in stocks. In addition to private real estate holdings, he owns corporate and municipal bonds, and cash certificates of deposit.



