A recent piece in The Wall Street Journal had a grim headline: "Extinction Threatens Yellow Pages Publishers." As should be no surprise, consumers are moving away from traditional yellow-pages and instead using the internet, going to places like Google (NASDAQ: GOOG). In fact, it looks like spending on yellow pages advertising will plunge by 39% over the next four years, according to research from Borrell Associates.
This makes it all the more important that you have a strong web presence.
These days, there are good hosting services, such as Web.com, that help you take care of the basics. But it can be expensive to add dynamic elements to your website. Often, it means hiring a web consultant.
But there are alternatives. Take Caspio, which provides a web-based system that makes it easy to create your own web applications. Its latest offering is called the "Website Marketing Suite." With it, you can add such capabilities as:
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