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Battle of the Brands: Microsoft vs. Google

This post is part of our Battle of the Brands feature. Let us know which brand you prefer, and check out other Battle of the Brands posts.

Microsoft Corp. (NASDAQ: MSFT) has been around more than 30 years now and continues to make money hand over first every quarter. Its growth has slowed to levels representative of a mature company, but the power the computer software maker has over the flow of the world's information is very formidable. Then you have Google Inc. (NASDAQ: GOOG), a company just a decade old but with power that rivals Microsoft in many ways. In a sense, Microsoft provides the river, and Google provides the current.

That's probably not what Microsoft executives had in mind, but that's reality. The two companies are uniquely different cultures: Microsoft is a standard, dyed-in-the-wool, buttoned-down corporation and Google operates in an organized chaos type of way, much like a start-up software company. The difference is that Google's revenue and growth is slowly reaching where Microsoft's is, and it's only taken a fraction of the time.

Continue reading Battle of the Brands: Microsoft vs. Google

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Last updated: February 11, 2012: 05:05 AM

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