Citadel Broadcasting Corp. (NYSE: CDL) may be struggling even more than its potential new employee Don Imus.

Shares of the Las Vegas-based company have tanked more than 55% this year because the company is in the radio business which continues to suck wind. Excluding the acquisition of ABC Radio from Walt Disney Co. (NYSE: DIS), the company's revenue fell 2 percent in the second quarter. Net income was a tiny $3.8 million, or 3 cents per share. The acquisition made Citadel the proud owners of New York's WABC, Imus' possible new home.

Imus seems to be a good fit with the rest of WABC's lineup which includes Sean Hanity and Rush Limbaugh, both of whom can be at least as offensive if not more so. The I-Man's legion of fans, many of whom responded to my posts on their hero, will no doubt flock to his new show. He will be hailed as someone who got beaten down by the forces of political correctness and lived. Advertisers will be attracted to the program like moths to a flame.

The question is will this new Imus be much different than the old one. If he's too nice, people won't listen. If he's too much like his old self, people won't think he's learned his lesson and advertisers will be turned off.

Interestingly, Craig Carton who is replacing him at CBS Corp.'s (NYSE: CBS) WFAN is no slouch in the controversy department himself. As the more talkative and funny half of the "Jersey Guys" radio show, Carton grabbed huge ratings and controversy for offending politicians and members of minority groups.

Back in April, I suggested that he would make a good replacement for Imus. Someone emailed Carton the post which he read on the air. I called into the "Jersey Guys" and spoke with him briefly. He promised to send me token of appreciation. I'm still waiting.

And Craig, you're welcome.

What should MSNBC do now that its dumped Don Imus?

According to the New York Times, Imus generated $50 million in revenue through his shows on CBS Corp.'s (NYSE: CBS) radio division and on the General Electric Co. (NYSE:GE) cable television network. Plus, Imus' program was dirt cheap for MSNBC to air. Imus probably won't lose his job in radio given the sad state of the medium.

MSNBC has got to come up with something. Morning television is a cash cow for both broadcast and cable networks. It can't just keep broadcasting a never-ending supply of prison documentaries. Seriously, MSNBC must have filmed every maximum security penitentiary in the country.

Let me offer a few suggestions for replacement for Imus.

1) Keith Olbermann -- He's smart, opinionated and under contract with the network. Moreover, he would regularly outrage Republicans which would make for entertaining viewing. I don't care that no one agreed with my suggestion that the network should promote him more prominently on its ratings-challenged "Nightly News with Brian Williams."

2) Craig Carton -- One of the "Jersey Guys," the top-rated afternoon talk show that manages to entertain, offend and educate residents of the Garden State. I'm sure Gov. Jon Corzine, a regular Carton target, would be happy to see him leave New Jersey. He got women to make plaster casts of their breasts that were later decorated and sold to raise money for breast cancer research. It was called "Cans for the Cure."

3) Greg Gutfeld -- I learned about this guy in a recent New York Times story that described him as a "compact but enormously animated man." He sounds awesome and I plan to DVR his show and write up a post on it.

4) Jeanne Moss -- This CNN reporter has cornered the market on off-the wall stories. Why not make her a star? Still, she's been at the Time Warner Inc. (NYSE: TWX)-owned network for 20 years and probably has a sweet deal.

5) Gwen Ifill -- She deserves a bigger audience than PBS. She's a seasoned journalist who keeps those troublemakers on "Washington Week" from getting out of hand.

This list is far from comprehensive.

Who would you like to see on MSNBC? Send in your suggestions and I'll pass them along to the network and they will be promptly ignored.

Don Imus' boorish behavior would have gotten him fired long ago if he were in any other line of work.

After a firestorm of controversy, CBS Corp.(NYSE: CBS) and General Electric Co.'s (NYSE: GE) MSNBC yesterday decided to suspend the controversial radio host for two weeks for making racially insensitive comments about the Rutgers University women's basketball team.

What would happen to someone at your office who like Imus used the phrase "nappy-headed ho's?" Would people complain? Would the boss talk to them? Would they have a chat with human resources? If they continually showed that type of attitude, would they be fired?

Imus is lucky that he works in the media.

He tried to mend fences by apologizing at an almost Bill Clinton-like rate. He's apologized to the team, apologized to the Rev. Al Sharpton and would probably apologize to any African-American he meets on the street.

This is a pretty big deal.

Media and political bigshots are regular guests on "Imus in the Morning." Publishers send their top authors there to flog their books. It's kind of amusing that these people love Imus and hate his rival Howard Stern when the only difference between them is that Stern actually is witty.

Along with Stern, Imus has inspired a generation of shock jocks and talk show hosts who think that they can say whatever they want, whenever they want on the air. But instead of being provocative, most of them just sound boorish.

Imus is vowing to change the "tenor" of the show. I guess he deserves another chance, or is it the fifth one? I'm not sure.