As a warning, I'm one of the .0354% of Americans who have never ordered anything at Starbucks Corporation (NASDAQ: SBUX). Maybe it's the fact that I find the whole idea of a chain of "neighborhood coffee shops" with jazz music and local art a little tacky. Perhaps it's the personal finance writer and penny-pincher in me that doesn't want to spend that amount of money for a cup of coffee. So be warned: I've met people to talk in Starbucks several times but I've never actually bought anything there. When I write about Starbucks, I do so from the perspective of a skeptical non-customer rather than that of a latte-sipping fan.
Starbucks currently charges $6 an hour for in-store access to the Internet through AT&T's T-mobile service, compared to McDonald's which charges $2.95, and Panera, which will let you go on for free. This raises a question: Is Starbucks making itself less competitive by charging for the Internet, or is Panera stupid to give away a service people would gladly pay for (as evidenced by the large crowds at Starbucks)? From a business perspective I think makes sense to charge, if only to keep tables from being taken up by people who buy one cup of coffee and then freeload on the Internet access for two hours (or am I the only person who would actually do that?).
Do you mind paying for Internet access in restaurants? Would you be more likely to frequent a cafe that lets you on for free?
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