This is the final post on why I believe you would be better off investing in the Williams Companies Inc. (NYSE: WMB) than you would in Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG) , Microsoft Corp. (NASDAQ: MSFT), or Berkshire Hathaway Inc. (NYSE: BRK.B).

I hope I made the case this week outlining the deeper value proposition, competitive advantages, reduced risk, and of course the dividend that make Williams the preferable investment for the long term.

In my first post on the subject yesterday, I discussed some of the advantages that Williams Companies Inc. (NYSE: WMB) might have over more popular stock "brands" like Apple Inc. (NASDAQ: AAPL), Google Inc. (NASDAQ: GOOG), Microsoft Corp. (NASDAQ: MSFT) and Berkshire Hathaway Inc. (NYSE: BRK.B) -- all great companies.

I highlighted the yield, book value, and spread between natural gas and oil, concluding that even "my pal Warren" would prefer Williams. Today I continue to look at the various valuation metrics one might contemplate in examining a stock's potential.

As I have been sharing with our readers over the years, I do not suggest anything I would not do myself. Today I am calling your attention to the Williams Companies, Inc. (NYSE: WMB) which I bought today at $13.00.

I had already taken advantage of a negative market view on the stock by selling "naked puts" at a November $12.50 strike price receiving $2.25 per share. I have been touting this as a way to make some money if you truly are interested in owning the stock already. On the puts my break even position is $10.25, the same as the recent market bottom.

With a turn of the calendar page, we drift into the middle portion of the current quarter, but the earnings season rolls on. Among the many companies scheduled to report quarterly results this coming week are Time Warner Inc. (NYSE: TWX), Cisco Systems Inc. (NASDAQ: CSCO), News Corp. (NYSE: NWS), and Whole Foods Market International (NASDAQ: WFMI). Let's take a look at which companies Wall Street analysts are expecting to be among the top earnings gainers and decliners this week.

Analysts surveyed by Thomson Financial expect the following to report strong earnings growth when compared to the same period of the previous year.

• DRS Technologies Inc. (NYSE: DRS): $0.85 EPS (+95.3%) on revenue of $823.8 million (+12.0%)
• Integrys Energy Group Inc. (NYSE: TEG): $0.40 EPS (+70.0%) on revenue of $2.6 billion (+9.7%)
• Cimarex Energy Co. (NYSE: XEC): $2.53 EPS (+64.4%) on revenue of $599.9 million (+75.4%)
• Forest Oil Corp. (NYSE: FST): $1.51 EPS (+55.6%) on revenue of $456.1 million (+79.1%)
• Devon Energy Corp. (NYSE: DVN): $3.28 EPS (+48.5%) on revenue of $4.1 billion (+38.5%)
• CMS Energy Corp. (NYSE: CMS): $0.13 EPS (+46.2%) on revenue of $1.4 billion (+6.7%)
• Transocean Inc. (NYSE: RIG): $3.23 EPS (+43.0%) on revenue of $3.1 billion (+112.9%)
• Sara Lee Corp. (NYSE: SLE): $0.26 EPS (+38.5%) on revenue of $3.5 billion (+8.9%)
• Williams Companies Inc. (NYSE: WMB): $0.69 EPS (+37.7%) on revenue of $3.4 billion (+20.0%)
• Harris Corp. (NYSE: HRS): $0.99 EPS (+28.3%) on revenue of $1.4 billion (+18.0%)

"It may have been a rough and tumble year for natural gas, but the market is coming back with a vengeance," says Kevin Kerr in his Marketwatch Global Resources newsletter.

The natural gas market has had "an extremely volatile 12 months of trading," he recalls. Both the Amaranth hedge fund trading debacle and the lack of hurricanes over the past season drove the prices to extreme lows.

Now, he says, "All that may be changing as wholesale prices soar." Indeed, natural gas has rallied to a two-month high, coincident with the cold froze in the northern U.S.

According to Kerr, the "Perma-bears" in the natural gas market are discounting the cold weather, stating that it is hitting late in the season. They also are leery of gas inventories that are 21% higher than the average for the past five years.