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JockStocks: Jersey sponsors, a necessary evil or the work of the devil?

Posted Jun 5th 2009 1:50PM by Mark Fightmaster (RSS feed)
Filed under: Marketing and Advertising, Amer Intl Group (AIG), Business of Sports

It has been a busy week in the world of sports business, with several stories vying for the spot as the big story of the week. That said, let's take a look at the news that surfaced.

First, Manchester United Football Club (that's soccer ladies and gents) announced that it will replace American International Group on its shirts with Aon in 2010. The agreement is called a basic 20-million-pound-a-year rights fee. Supposedly, the soccer team received bids from three or four different companies, but settled on Aon. Supposedly the deal includes Aon paying commissions to the club from the sale of insurance policies to the club's fan base along with match-related bonuses. It appears that Manchester United will make an extra five million pounds a year from this deal.

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Howard Schultz sells Sonics and Storm

Posted Jul 19th 2006 7:31AM by Michael Canfield (RSS feed)
Filed under: Management, Starbucks (SBUX)

Starbucks (SBUX) Chairman Howard Schultz, majority owner of The Basketball Club of Seattle, announced at a Tuesday night press conference in Seattle that his investment group is selling its basketball franchises: the NBA Seattle Supersonics, and the WNBA Seattle Storm.

Schultz said the reason for the sale was his group's inability to secure a solid economic future for the clubs working with Seattle and Washington state officials. Since Schultz feels his group cannot accomplish their goal of securing pro basketball's future in the city, they feel "new blood" might break the logjam.

Schultz has had a rocky and contentious tenure with the Sonics, but is certainly not the first entrepreneur to achieve great success in one area, only to become quite vexed and frustrated after purchasing a pro sports team.

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