Here are some highlights from last week's earnings coverage from BloggingStocks:

• CBS Corp. (NYSE: CBS) reported that Q3 revenue was flat while earnings and cash flow declined.
• Clorox Co. (NYSE: CLX) reported better-than-expected Q1 earnings, helped by healthy gross margins.
• Comcast Corp. (NASDAQ: CMCSA) posted better-than-expected Q3 earnings with modest revenue growth.
• Dean Foods Co. (NYSE: DF) Q3 revenue missed estimates but earnings came in better than expected.
• Expeditors International of Washington Inc. (NASDAQ: EXPD) traded lower after its Q3 earnings miss.
• Garmin Ltd. (NASDAQ: GRMN) beat earnings estimates in the week after the Google Navigation launch.

World Wrestling Entertainment (NYSE: WWE)'s stock jumped Thursday after the market took a look at the company's Q3 data. Overall revenues didn't see much of an increase, but earnings per share rose over 70% to 12 cents. Driving this incredible growth rate was a cut in gross costs. Analysts were betting on 10 cents in per-share profit, according to Earnings.com.

Did WWE deserve a pop of 7% during yesterday's trading session? Some of the excitement was certainly justified. It's obviously a positive thing to see management acting so diligently when it comes to costs. Of course, there was an increase in selling, general, and administrative expenses during the quarter, so there is still room for improvement (the nine-month table did show a decrease in this line, to be fair).

Linda McMahon, as I'm sure most investors are aware, is no longer the CEO of World Wrestling Entertainment (NYSE: WWE). Her husband, Vincent K. McMahon, now occupies the role. The reason? Political ambitions. She wants to be a senator. Now, here's the question: should shareholders be worried about the change?

My opinion? Investors shouldn't worry at all. Well, perhaps that's overstating it a little, but I think there are a few things media observers should keep in mind.

There's some exciting news in the world of World Wrestling Entertainment (NYSE: WWE). Looks like Vince McMahon wants to expand his media empire via entering the world of basic cable. Yes, he's already on basic cable, of course, but now he's intent on literally creating his very own wrestling channel.

According to a blog at the Los Angeles Times website, McMahon would be interested in launching a dedicated WWE channel within two years. This makes complete sense on several levels. First, WWE has a lot of content in its library that needs to be monetized; WWE's existing video-on-demand product already leverages the company's portfolio, but exposure to ad-supported cable would be helpful. Second, it could boost the profile of the WWE brand. Third, it might help long-term growth; without question, WWE needs to do something to compensate for the falloff it is seen in pay-per-view buys.

World Wrestling Entertainment (NYSE: WWE) walked to the ring with its second quarter results on Thursday. WWE increased revenues by 7%. Earnings per share came in at 27 cents per share as opposed to 10 cents per share in the year-ago quarter. In the first quarter of this year, WWE reported lower sales and income.

Wrestlemania XXV hulked up the quarter, it must be kept in mind. And that's great. However, don't think WWE is out of the woods yet when it comes to pay-per-view performance. For instance, both the Backlash and Judgment Day events saw decreases in buy rates. Any Wrestlemania event is a given in terms of popularity, but you really want to see every event at least maintain a flat growth rate. Remember: Wrestlemania comes only once a year, not every quarter.

THQ (NASDAQ: THQI), a video-game software publisher that competes with Electronic Arts (NASDAQ: ERTS), Take-Two Interactive (NASDAQ: TTWO), and my personal favorite, Activision Blizzard (NASDAQ: ATVI), lost well over 6% of its market value during Tuesday's after-hours trading session. The culprit catalyst? First-quarter earnings.

I was a bit surprised by the sell-off at first. After all, sales increased over 77%, and earnings per share on an adjusted basis came in at 10 cents versus a loss of 38 cents one year ago. That sounds awesome on the surface, as does the fact that Reuters says the market was actually expecting a loss of 6 cents per share!

JAKKS Pacific (NASDAQ: JAKK) is in rough shape. Sure, the toy industry can be tough. Just ask Hasbro (NYSE: HAS) and Mattel (NYSE: MAT). Even with great brands stocking a powerhouse portfolio, getting, and then keeping, the attention of kids is a difficult task. Well, JAKKS Pacific not only has that challenge to contend with, it has others as well.

Let's start with the awful earnings report management released to the market after the bell on Tuesday. For the second quarter, the company lost 3 cents per share on an adjusted basis. This compares to a profit of 17 cents per share in the year-ago period. Revenues were flat and unexciting.

World Wrestling Entertainment (NYSE: WWE) definitely needs to increase the buy rates for its pay-per-view products. According to an article at Multichannel News, WWE wants to improve on the quality of its marketing and branding efforts by getting a little creative.

WWE management will utilize video-on-demand platforms to replay old content associated with branded events such as SummerSlam to enhance buy rates, as well as offering free souvenirs, depending on certain pay-per-view purchases. To me, the most interesting thing mentioned in the article by far is changing the title of an event.

Last week, World Wrestling Entertainment (NYSE: WWE) reported its Q1 results. Above all, investors interested in this business look at one thing: cash flow. Why? Take a look at WWE's dividend yield.

As of Tuesday's close, the stock was yielding almost 13%! That's high. And a high dividend yield often indicates that a dividend cut may be in the offing -- the theory being that if the yield were sustainable, then buyers would rush in, and their activities would eventually lower the yield by driving the price higher.

Well, WWE hasn't had a great time of it when it comes to cash flow. I found this out when I examined the company's third quarter. Net cash from operations, unfortunately, has been overpowered at times by the dividend obligation. In fact, according to the Q4 report (pdf file), operational cash flow for 2008 dropped significantly to roughly $36 million, and the dividend obligation was over $80 million.

And that was before capital investments. That's sort of like the Undertaker throwing Mankind off the top of a steel cage. In other words, it's not pretty, folks.

DreamWorks Animation (NYSE: DWA) has done it again. The studio's new computer cartoon, Monsters Vs. Aliens, which was distributed by Viacom (NYSE: VIA), debuted in the top slot over the weekend at domestic multiplexes. According to Boxofficemojo estimates at the time of this writing, the film earned around $58 million. I think we all expected the performance in terms of rank, but I have to say that I thought the film would have taken in north of $60 million.

If you look at this very useful reference, you'll see that the opening for Monsters is relatively decent when compared to other DreamWorks Animation openings. But since both Kung Fu Panda and Madagascar: Escape 2 Africa had both hit the $60 million mark, I thought Monsters could do the same. An element to keep in mind is the timing. This is the first time that the studio opened one of its animated projects in March since The Road to El Dorado, and that one doesn't really count since it wasn't a CGI affair. So from that standpoint, perhaps this is a big victory.

Don't tell me you haven't noticed the rise in value of shares of World Wrestling Entertainment (NYSE: WWE). The recent rally in the stock is supremely impressive. The shares closed on Thursday at $12.08. The 52-week low of $8.76 was made back in November of last year. If you look at a one-month chart, you'll see that it's been nothing but straight-up action.

Yes, my friends, the stock is Hulking up! (I love it when Hulk Hogan does that routine.) Of course, by the time this is published, maybe the shares will have experienced a sell-off, but for now, the shares are hot.

Last week at this time, I was reporting on the success of Disney's (NYSE: DIS) Race to Witch Mountain, starring Dwayne Johnson, an actor who used to be a full-time grappler known as The Rock for World Wrestling Entertainment (NYSE: WWE). The film opened in the number-one position, taking in $24.4 million.

Well, I'm sorry to say now that the project might not have the best legs in the business. It dropped to fourth place this time around after grossing an amount that, as of early estimates, is over 46% less than what it grossed in its debut weekend.

Well, it looks like Disney (NYSE: DIS) redeemed itself after the awful Jonas Brothers: The 3D Concert disappointment.

According to early estimates at Boxofficemojo, the Mouse's new movie, Race to Witch Mountain, was the number-one flick at domestic theaters this past weekend. The remake of the classic Disney film Escape to Witch Mountain took in roughly $25 million.

That was more than enough to send Time Warner's (NYSE: TWX) Watchmen to second place. The superhero project made around $18 million. Coming in third was another remake, although this is no family movie, I can tell you that. Distributed by General Electric's (NYSE: GE) Universal Pictures, The Last House on the Left, a grim horror film full of terror and torture, took in $14 million.

Here are some highlights from this past week's earnings coverage from BloggingStocks:

• Bidz.com Inc. (NASDAQ: BIDZ) Q4 earnings release included notice about an SEC investigation.
• Dell Inc. (NASDAQ: DELL) saw net income drop by almost 50%, falling short of estimates.
• Ducommun Inc. (NYSE: DCO) received an analyst's downgrade after its Q4 earnings release.
• Gap Inc. (NYSE: GPS) said Q4 earnings fell due to weakness at Gap and Old Navy stores.
• General Motors Corp. (NYSE: GM) worse-than-expected results prompted speculation about its survival.

As we all know, the country is losing jobs. Peter Cohan covered the unemployment rate (it currently stands at a dismal 7.2%). Well, it looks like World Wrestling Entertainment (NYSE: WWE) certainly isn't immune. According to a press release, WWE intends to implement a 10% workforce reduction.

Eliminating jobs is a terrible thing, but, sadly, it is a natural part of the business cycle. And I have to say that, oftentimes, entertainment companies have the opportunity to operate with a leaner structure. WWE obviously looked at its costs and current revenue-growth potential and decided that it had no choice. Indeed, if you've been following the WWE story at all, you know that it's basically about the stock's dividend yield. Well, since it's basically about the stock's dividend yield, it stands to reason that cash flow has to be in good shape. Lately, it hasn't been. CEO Linda McMahon has stated that she intends to do what is necessary to lower expenses to the company. So these job cuts are essentially no surprise.

In the press release, McMahon spoke about the primary growth areas being the initiatives planned for digital distribution and international operations. Interestingly enough, she didn't specifically mention WWE's movie division. That's an area where I think capital allocation really needs to be looked at and made more efficient. I guess if you read between the lines of the text, she sort of implies that allocation in this area is being considered, but I'd rather a more complete statement concerning this issue. Investment in film projects is a very risky bet, but one that WWE arguably needs to make if it wants to continue its logical evolution as a fully integrated media company capable of competing with bigger entities such as The Walt Disney Company (NYSE: DIS) and Time Warner, Inc. (NYSE: TWX). Plus, WWE wants to see its stock morph from an income generator to a source of capital appreciation. Perhaps the box office can help with this goal, too.