You got to hand it to Netflix Inc. (NASDAQ: NFLX). At a time when movie rental houses -- chief among them, rival Blockbuster Inc. (NYSE: BBI) -- are struggling to keep their doors open, Netflix is prospering, rolling out new initiatives and finding new ways for video-hungry consumers to watch movies.

On Thursday, co-founder and CEO Reed Hastings told investors on a conference call that the company will soon partner with another consumer-electronics maker to make streaming video available on more devices. That's on top of deals Netflix has already struck with Microsoft Corp. (NASDAQ: MSFT) and its Xbox, which expires next month, and Best Buy Inc. (NYSE: BBY), with its line of Insignia brand Blu-Ray disc players.

So you've heard the news I'm sure. Microsoft Corporation (NASDAQ: MSFT) is not standing still in the video-game wars. It recently reduced the price of the Xbox 360 Elite system by $100. We now have parity between an Xbox 360 unit and a Sony Corporation (NYSE: SNE) PlayStation 3 console.

It's going to be interesting to see how hardware sales perform in the coming months. Intuitively, one would have to expect a bump in the number of units sold for both companies. But which one will win out?

Well, it had to happen sometime. Nothing lasts forever, right? Nintendo (OTC: NTDOY) and its fabulous Wii system are no longer hot. To be certain, the Wii is still very, very popular. But from an investing/trading standpoint, you've got to sit up and take notice of the story and highlight not only how it's changed, but how it may change in the near future.

According to Bloomberg, Nintendo's top line decreased 40%, while the profit line tumbled a little over 60%. The Wii unfortunately took a huge hit to its momentum: sales of the console, which competes with Sony's (NYSE: SNE) PlayStation 3 and Microsoft's (NASDAQ: MSFT) Xbox 360, plunged 57% in terms of units. Besides issues relating to the fad and its possible death, the yen, as expected, also had an effect on Nintendo's prospects.

Microsoft Corporation (NASDAQ: MSFT), a company in the same competitive league as Apple, Inc. (NASDAQ: AAPL), Google, INc. (NASDAQ: GOOG), Yahoo! (NASDAQ: YHOO), and International Business Machines Corp. (NYSE: IBM), posted its Q4 earnings release after the bell on Thursday. As I was writing this paragraph, shares of the software giant were trading down over 6% in the after-hours session. Looks like the market was disappointed.

To be certain, the results weren't great (of course, no one was expecting them to recall the company's growth story of yesteryear, I'm confident about that, let me tell you). Sales were down 17%. Operating income on a dollar basis dropped 30%. And, on a reported basis, Microsoft's per-share profit, calculated out to be 34 cents, declined 26%. On an adjusted basis, adding back 4 cents for a few items, earnings came in at 38 cents per share. According to my earnings preview, that beat estimates by two pennies.

Get ready for one of the biggies in a week of major earnings reports. Microsoft (NASDAQ: MSFT), whose tech colleagues include Google (NASDAQ: GOOG), Apple (NASDAQ: AAPL), International Business Machines (NYSE: IBM), and Yahoo! (NASDAQ: YHOO), will publish its Q4 results on Thursday, July 23, after the market closes. What should we be expecting?

Well, according to Earnings.com, expect a decline on the bottom line. Shareholders certainly don't want to hear that, but we still are in a recession, so it's most likely unavoidable. Last year at this time, Microsoft made 46 cents per share. This year, look for 36 cents per share in Q4.

Alas, recessionary pressures have now even affected the gaming sector. Sales of video game merchandise slammed 31% lower in June to $1.17 billion, posting the worst year-over-year decline in nine years.

And the slump hit all areas -- hardware (like the Wii or PlayStation), software (like game titles), and accessories (like the amped-up new guitar for Guitar Hero). Specifically, hardware sales were off 38% on a year-over-year basis to $382.6 million. Nintendo (OTC: NTDOY) Wii sales fell 45%, sales of the Sony Corp. (NYSE: SNE) PlayStation 3 dropped by a staggering 58%, and only Microsoft's Xbox 360 offering managed slight sales improvement.

I was looking around today for a stock to buy. I came up empty-handed. One of my ideas was Activision Blizzard (NASDAQ: ATVI). I was intrigued this week by reports that said the company wants to have the launch to end all launches for the next Call of Duty title. Quite frankly, I think there's a chance the company will succeed with this. So, naturally, my thoughts turned to shares of Activision Blizzard as a possible buy candidate. Although I already own the stock in a longer-term, taxed portfolio, I wanted a trade for my Roth IRA.

Well, I couldn't buy the company. It's up today (3% at the time of this writing), and I do not want to buy any stock when it's up. Not now, at any rate. The market has come too far too fast, in my opinion, and I want to trade carefully. But, while looking at Activision Blizzard, I came across this article from Ben Kuchera over at Ars Technica. He discusses comments made by the publisher's CEO, Bobby Kotick, on Sony Corporation (NYSE: SNE) and its PlayStation platforms.

Earlier in the week, I discussed Sony Corporation's (NYSE: SNE) new PSP system that is set to arrive in the fall. It didn't make me want to buy the stock. And I don't think the Nintendo DS has anything to worry about.

Now, I'd like to mention a smart move by Nintendo (OTC: NTDOY). According to reports, Nintendo is programming a new Super Mario Bros. adventure for the Wii. What's really cool about it is the fact that it isn't 3D. Now, don't get me wrong, there is nothing wrong with 3D games. But I always think the idea of returning Mario to his 2D roots is a good one. That kind of environment is where Mario really shines; 2D is in the plumber's DNA, believe me.

The news flow is abuzz this week with stats about Microsoft Corporation (NASDAQ: MSFT) and its Xbox 360 console. According to reports, the company has sold 30 million units of the gaming hardware around the world. Nintendo Co., Ltd. (OTC: NTDOY) is still in first place with 50 million Wii consoles sold. And Sony Corporation (NYSE: SNE)? Well, the PlayStation 3 is decidedly third with roughly 22 million systems moved through retail channels. And don't give me that Xbox-360-had-a-year-over-Sony excuse. Doesn't matter. Microsoft has so far played it well.

But I'd like to see Microsoft do even better when it comes to the Xbox 360. I think, out of all the investments Microsoft makes that are outside of the core operating system asset, the Xbox 360 is the one with the most potential promise.

The news continues to be bad for Nintendo (OTC: NTDOY) shareholders. The Wii is slowing down. While it remains a powerful force in gaming hardware, it's just not as compelling in terms of sales as it used to be.

Bloomberg tells the tale. The data for April sales show that the Wii sold less than half as many consoles in the U.S. this year as compared to April of 2008. Last month, the Wii moved 340,000 units. A year ago, the Wii sold over 700,000 units. That's a big difference. Now, don't get to thinking that Nintendo has now given up its crown. The Wii still outsells both the Sony (NYSE: SNE) PlayStation 3 and Microsoft's (NASDAQ: MSFT) Xbox 360 in domestic locations.

Activision Blizzard (NASDAQ: ATVI) has a lot of great franchises. Guitar Hero, Call of Duty, World of Warcraft ... these brands are very valuable to shareholders. But there's one franchise in particular that could use a little help in the buzz department. And according to a recent press release from the publisher, that's exactly what it will be getting via a fresh reboot.

The Tony Hawk skateboarding games have been very popular. Unfortunately, you don't hear about the franchise that much anymore (well, I don't, at least). All we hear about is the Guitar Hero series of games. As a shareholder in Activision Blizzard, I'm hoping that this situation will soon change for the better. When Tony Hawk: RIDE is released this fall, it will use a special skateboard controller that will supposedly make the gaming experience completely new and unquestionably exciting.

Activision Blizzard (NASDAQ: ATVI), a video-game publisher that competes with Electronic Arts (NASDAQ: ERTS), THQ (NASDAQ: THQI), and Take-Two Interactive (NASDAQ: TTWO), reported some cool first-quarter numbers on Thursday after the bell. On an adjusted basis, the company earned 8 cents per share. According to analysts, Activision Blizzard was only supposed to do around 5 cents per share.

Not only was the bottom line solid, but revenues on an adjusted basis also came in ahead of expectations. And you can thank the usual suspects for powering up the quarter. You've got Call of Duty. You've got Guitar Hero. You've got World of Warcraft. These best-of-breed franchises are selling a lot of copies on Sony's (NYSE: SNE) PlayStation 3, Microsoft's (NASDAQ: MSFT) Xbox 360, and Nintendo's (OTC: NTDOY) Wii.

Nintendo's (OTC: NTDOY) ADRs are down well over 6% as I write this. The video-game giant posted quarterly earnings that weren't necessarily as fun as one of its Super Mario adventures.

This source says that Nintendo's quarterly operating income plunged more than 40%. The forecast for the year was likewise troubling. Nintendo believes its profit may drop 12%. This guidance was worse than expected. We've talked here before about Nintendo perhaps seeing a slowdown in the Wii fad. We've also discussed the issue of currency pressures. According to this article, the problems caused by the yen might be abating somewhat.

You seriously have to be kidding me. Apple (NASDAQ: AAPL) is interested in Electronic Arts (NASDAQ: ERTS)? I can't believe what I just read.

Well, to be accurate here, I'm not sure if this is a strong rumor or not. Then again, there has been a lot of speculation over the fate of EA since it has been doing so poorly and since its stock has seen a fall in value the last few years (it should be noted, though, that the stock has been strong the last several months).

But Barron's reports that Apple may want to buy the gaming publisher since it has a lot of cash to utilize for investing. Apparently, Guy Adami of the CNBC show Fast Money said there was some buzz equity surrounding this possibility (it was also mentioned that maybe Apple could purchase Twitter . . . but that's another story!).

Microsoft (NASDAQ: MSFT) is set to report third-quarter earnings today after the close of trading. Analysts expect the software giant, whose competitors include IBM (NYSE: IBM), Apple (NASDAQ: AAPL), and Google (NASDAQ: GOOG), to earn 39 cents per share. Let's hope for a beat since Microsoft generated several pennies more per share in the previous year's similar quarter.

I don't feel a lot of confidence about this quarter. I'm sure everyone remembers Q2 back in January of this year. Microsoft released its earnings earlier than expected, but it wasn't to report great news. Instead, the company missed on the bottom line. Plus, management announced some workforce reductions. It wasn't a pleasant sight. The stock sold off, and shareholders felt miserable.