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After reading the resume and qualifications of Yahoo!'s (NASDAQ: YHOO) Usama Fayyad, it's hard to see what this exceptional Yahoo! employee does with the mountains of data Yahoo! collects every single day. For those that know computer store lingo, Yahoo! collects between 12 and 15 terabytes of data over its global computer network every single day. This actually may not seem like much in 2007, when many of us have a terabyte of disk drive storage in or around our PCs. But, Yahoo! generates that amount times 15 -- every single day.

What on Earth is the company doing with all that data? Parsing it to be as intelligent as possible when it comes to targeted advertising to the hundreds of millions of Yahoo! customers? Building a massive database of online customer behavior profiling? Truth is, nobody outside the top ranks of Yahoo! can possibly know what the internet company does with all that data.

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What does Yahoo! do with the customer information it collects? originally appeared on BloggingStocks on Wed, 19 Dec 2007 17:10:00 EST. Please see our terms for use of feeds.

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