So, how would I fix ESPN? There is a reason I am talking about this topic today. My idea was sparked by an interview conducted by Darren Rovell with ESPN The Magazine's general manager Gary Hoenig. The interview focused on a new promotion that offers the magazine and ESPN.com's pay site (Insider) for a year for $1. The offer is for current subscribers only, requires you to sign up for auto pay on credit card, and is one heck of a deal. This is actually a good move, because the customers should realize how nice both of these subscriptions are (I have had the magazine, and it is decent) and pony up the money for subscriptions when the time comes. I have never used the Insider, but it boasts extra knowledge for subscribers, and the subscription wall has cost me some valuable fantasy football knowledge in the past.

The era of the 'frugal consumer' is upon us, and it's extending all the way up the social/economic ladder.

• Picasso painting fails to sell – There was no buyer earlier this week for a 1971 Picasso painting, "Woman with Hat," estimated by Sotheby's (NYSE: BID) auction house to go at bid for $16-24 million. Further, an Alberto Giacometti 1951 bronze sculpture of a cat, also with a $16-24 million estimate, was withdrawn. Sotheby's said each fell below their reserve prices, The Associated Press reported.

New York Yankee executives apparently read BloggingStocks. A day or so after posting on the American League baseball franchise's truly-stratospheric plus-$2,000 ticket prices (and empty seats) at the new Yankee Stadium, the Yankees announced a ticket price cut.

The Yankees cut prices on most premium seats, including a 50% cut in the top Legend Suite seats, to $1,250 from $2,500. Season ticket and partial ticket plan holders who purchased tickets at the previous price will receive additional, complimentary tickets as compensation or a credit.

The New York Yankees, the greatest and most storied professional, sports franchise in human history, open the New Yankee Stadium in two days.

Actually, the first, regular season home game isn't until April 16, but the ballclub will open the doors to their new palace on Thursday at 1:30 p.m. for a paid-attendance, afternoon workout and two exhibition games Friday night and Saturday afternoon, before starting the regular season on the road next week.

Are your stocks and other investments underperforming? Well, consider buying a piece of Yankee Stadium as an investment.

Yankee Stadium, the cathedral of baseball, and "The House That Ruth Built," closes today.

In 2009, the City of New York will auction-off seats, signs, lockers, and other valuable parts of Yankee Stadium and Shea Stadium, both of which are owned by the city and which will be replaced in April 2009 by two new stadiums, a new Yankee Stadium in The Bronx for the New York Yankees, and CitiField in Queens for the New York Mets.

Artifacts from both ballparks will have value, but Yankee Stadium's will far exceed most items from Shea Stadium, collectors say.

That's because, among sports venues, in human history Yankee Stadium ranks second only to the Roman Coliseum in cultural and social significance.

We know what occurred in the Coliseum: its activities symbolized life during humanity's descent. We also know what has taken place in Yankee Stadium, and the games played and events held there help tell the story of humanity's ascent.

Baseball is not always a perfect metaphor for life, but it is a good one for investing.

Good teams know how to find value where others may not see it. Spending gobs of money on expensive players does not always pan out and successful companies do the little things well. There is no better illustration of this than the current sad state of the New York Mets and New York Yankees.

Despite investing more money than the GDP of some small, developing countries on high-priced talent, the New York Mets and New York Yankees are being outperformed by teams from the vast baseball wasteland known as Florida. The pain being felt by New York sports fans pales in comparison to the anguish in the executive offices of Walt Disney Co. (NYSE: DIS)'s ESPN and News Corp. (NYSE: NWS)'s Fox Sports, which spent big bucks tor the rights to broadcast baseball games. I bet ESPN and Fox ad sales representatives would break out in a cold sweat at the thought of an all-Florida World Series.

What's ironic is that the people in Florida don't seem to like baseball. More than 80,000 people showed up to watch the football games of powerhouses University of Florida and Florida State in 2006. Last year, the American League Rays attracted an average of 17,148 fans to their games and the NL Marlins drew 16,919, according to the Baseball Almanac. That's roughly a third of the 52,739 who went to see the Yankees or the 47,579 who went to watch the Mets.

It was less than 3 weeks ago when Alex Rodriguez decided that the middle of World Series Game 4 was the opportune time to announce he was ditching the Yankees through a clause in his contract. At the time, Howard Stern sidekick (and lifelong Yankees fanatic) Artie Lange quipped: "Don't let the free-agency door hit you on the way out" (I'm paraphrasing to keep it clean, folks).

In the wake of this stunt, our own Georges Yared referred to A-Rod as a "crybaby extraordinaire" and a "selfish, self-centered you-know-what." Georges also noted that, "The attempt to upstage the Red Sox and Rockies should not be forgiven nor forgotten by the baseball brethren." Indeed, it was a classless move, one likely perpetrated by A-Rod's agent, but certainly given the green light by the third baseman himself.

And yet, here it is mid-November, and hijo pródigo A-Rod and the Yanks are back at the table. It's all sorts of amusing, really. This morning, it hit newswires that negotiations mediated by Goldman Sachs (NYSE: GS) officials have resulted in a new contract for the clutch player who isn't. Reportedly, A-Rod wanted to restart negotiations with the team, but chose to use a third party (Goldman representatives) instead of his agent, Scott Boras.

Corporate governance experts will tell you that executives generally perform best when their interests are aligned with those of their shareholders -- a CEO who owns a big chunk of stock tends to be more concerned about the interests of investors. After all, he is one! But does the same idea apply to baseball players?

Alex Rodriguez's super agent Scott Boras is said to be looking for a 10-year, $300 million deal for the star, and The Wall Street Journal has an idea (subscription required) for a novel way for a team to come up with the cash:

That is an awful lot for any team without the Yankees' payroll to commit to. But what if, as with a Wall Street firm, a chunk of it came in the form of equity? Such risk-sharing might be attractive for some team owners, though the compensation might need to be deferred to comply with league rules...

It sounds like an interesting idea. It might encourage Rodriguez, who has developed a reputation for being enigmatic at time, to engage in PR activities and really add value to the team, on and off the field.

It's probably a long shot, but definitely interesting to think about.

Yesterday, during the Boston Red Sox' sweep of the upstart and exciting Colorado Rockies, crybaby extraordinaire Alex Rodriguez decided it was "the time" to announce he was opting out of his contract with the New York Yankees and filing for free agency. He had to make a decision within 10 days after the World Series ended, not within 10 minutes of the start of Game 4.

What a selfish, self-centered you-know-what. This guy is a total and complete goofball. Sure his stats are fearsome, but he has never won at any level a championship. He had great numbers on flailing Seattle Mariner and Texas Ranger teams, but both rarely played .500 ball. After four seasons with the Yankees, Mr. No-October has taken the chicken's way out. The attempt to upstage the Red Sox and Rockies should not be forgiven nor forgotten by the baseball brethren.

This guy comes to New York and played next to Derek Jeter -- a real ball player. Jeter will never hit the home runs that A-Rod does -- Jeter has 195 career home runs in 12 seasons, compared to Rodriguez's 500 and some. But Jeter has won more games than A-Rod ever will. Derek Jeter may be one of the most clutch players and hitters to ever play the game. Jeter may go 0-4 in a game but make a diving stop at shortstop to kill an opponent's rally. Jeter may get the stolen base at the right time to start a rally: Jeter will sacrifice himself and hit the ball to the right side to move a teammate. Bottom line, Jeter is the complete player. With him, it's all about team.

With A-Rod -- it's all about him. In the playoffs, Rodriguez has been a total and miserable failure. Jeter is clutch. In the playoffs, year-in and year-out, Derek Jeter is the toughest out. Rodriguez is 0-18 in the playoffs with runners in scoring position: the ultimate barometer.

To those of you sitting at home who often think you can manage your favorite baseball team better than those actually in charge -- a position just came open.

On the heels of the New York Yankees bowing out in the first round of post-season play -- again -- Joe Torre has parted ways with the legendary club, but on his terms. Instead of being dismissed, as many fans and sports analysts were anticipating, Torre was actually given the option of a one-year contract carrying a price tag of $8 million (including incentives).

But the former Yankees skipper -- who held the title for 12 years and ranks second in the club's history for number of wins (at 1,173, trailing only Joe McCarthy) -- met Thursday afternoon with Yankee general manager Brian Cashman and owner George Steinbrenner to turn down the offer.

Is the most-storied franchise in baseball history for sale? The New York Times Dealbook speculates that with YES, the Yankee's television network currently up for sale, that the team itself might not be too far behind. Much of the speculation is based on a recent article in Fortune magazine. There are rumors that owner/lunatic George Steinbrenner's health is deteriorating, and he has been less openly crazy than in the past. (Full disclosure: I am a die-hard Red Sox fan, and one of the highlights of my life was watching Jason Varitek stuff his mitt in A-Rod's face.)

According to Fortune:

The topic of a sale "comes up all the time" in conversations with the other partners, says Yanks minority owner Edward Rosenthal, a retired steel executive. Adds another Yankees limited partner: "If I were handicapping it, I think we're looking at a sale of the team within three or four years."

The Yankees are estimated to be worth around $1.5 billion, but with hedge fund/private equity managers lining up to cash out their stakes with IPOs, it seems like it could go for even more -- perhaps a lot more.

Assuming The Boss's health is OK, that still raises the question: How much longer before he gets sick of losing?