Many people are puzzled over Sam Zell's highly leveraged $8.2 billion purchase of the Tribune Co. in light of the decline in the newspaper business. One of the diamonds in the deal, however, is the Chicago Cubs, and indications are that he intends to quickly mine that gem for all it's worth.According to the Los Angeles Times, the Tribune Co.'s (NYSE:TRB) avowed intention to sell the Cubbies may be considerably more complex than most franchise sales. The Tribune owns not only the ball club, but also the ballpark, and 25% of the cable TV network that carries its broadcasts, and could choose to sell them separately.
The Cubs, despite a century-long title drought, continue to draw capacity crowds to legendary Wrigley Field, over three million last year alone. This year, to the surprise of most prognosticators, the team is fighting for the NL Central pennant, great timing for the sellers. According to Forbes, the team alone is currently worth $592 million, on an operating income of $22 million.
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Why do they call billionaire Sam Zell the "Grave Dancer"? It's simple. Sam Zell is in the habit of taking dying cash cows and reviving them. He's been well-rewarded for his efforts, and justly so. You just have to respect a man who is willing to grab up a limp handed property interest and make it viable again. Second only to our federal government, Sam Zell via EOP, could be considered the single largest property holder in the United States.

